Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Jul 11 - Jul 16
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
One Up: Creativity, Competition, and the Global Business of Video GamesWhat explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free to play content, and phenomena like e sports and live streaming. What lessons can we draw from its major successes
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pok mon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. Yet this industry generates billions in revenue by thinking creatively about digital distribution, free-to-play content, and phenomena like e-sports and live streaming. What lessons can we draw from its major successes and failures about the future of entertainment? One Up offers a pioneering empirical analysis of innovation and strategy in the video game industry to explain how it has evolved from a fringe activity to become a mainstream form of entertainment. Joost van Dreunen, a widely recognized industry expert with over twenty years of experience, analyzes how game makers, publishers, and platform holders have tackled strategic challenges to make the video game industry what it is today. Using more than three decades of rigorously compiled industry data, he demonstrates that video game companies flourish when they bring the same level of creativity to business strategy that they bring to game design. Filled with case studies of companies such as Activision Blizzard, Apple, Electronic Arts, Epic Games, Microsoft, Nexon, Sony, Take-Two Interactive, Tencent, and Valve, this book forces us to rethink common misconceptions around the emergence of digital and mobile gaming. One Up is required reading for investors, creatives, managers, and anyone looking to learn about the major drivers of change and growth in contemporary entertainment.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 10/06/2020
ISBN: 9780231197526
Pages: 296
Weight: 1.20lbs
Size: 9.10h x 6.20w x 1.10d
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.6 ★★★★★
Based on 2269 reviews
Sort
Product Reviews
★★★★★ 5
Might stain certain fabrics?
Size: 6.76 Fl Oz (Pack of 1), Style: Lotion (SPF 50)
Great product, works well. My only complaint is I believe it might have stained my white, UV blocking running top. After the first use there was yellowing all long the neckline and sleeves where I either accidentally got it on the shirt or sweating transferred it on. I’ve never had this problem before and can’t 100% be sure the lotion itself is to blame but it is the only thing that changed from other times I ran in that top. I haven’t noticed this problem with other tops so I’m not sure if it was the material itself or the color that reacted. Still going to give it 5 stars because I like the product.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 31, 2026
★★★★★ 5
My favorite.
Size: 6.76 Fl Oz (Pack of 1), Style: Lotion (SPF 50)
I love this stuff. It's non-comedogenic, so it doesn't break me out. I've noticed a considerable difference in my acne scars after using it for a couple weeks. It is a little greasy and there's a very slight white cast, but I don't mind because I just let it dry and then put some powder over the top. Plus, the cast is easy to rub in and makes my skin tone look more balanced (I am white, though). Hope this helps!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 7, 2026
★★★★★ 4
Good sunblock
Size: 6.76 Fl Oz (Pack of 1), Style: Lotion (SPF 50)
This is my go-to sunblock reconnect by my dermatologist. It has a good skin feel, and seems to do the job required.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 12, 2026
★★★★★ 5
Perfect protection for daily use
Size: 6.76 Fl Oz (Pack of 1), Style: Lotion (SPF 50)
This is my go-to sunscreen for my daily use. I have stuck to a strict skin care routine and at the end, it’s extremely important to have a sunscreen to seal the deal. And this does just that. It doesn’t leave that nasty white streaks from the sunscreen and goes on very nicely. Out of my months of using this I have never been uncomfortable with it and the smell is very refreshing unlike other brands of sunscreen. Most importantly, this doesn’t feel greasy or overly slick. Perfect balance.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 20, 2026
★★★★★ 5
Great
Size: 6.76 Fl Oz (Pack of 1), Style: Lotion (SPF 50)
While it is a bit thick, that can be great for sweaty summer activities (also it's purpose)! It does not leave a white cast (on me, though I am pale, I have experienced this with other sunscreens) and smells okay, not great but like a sunscreen would be expected to. It's not a super strong scent and does not burn my eyes. Sits good under my makeup as well.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 4, 2026