SKU: 80423824861

Branding + Interior Design: Visibility and Business Strategy for Interior Designers

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Description

Branding + Interior Design: Visibility and Business Strategy for Interior DesignersThe home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader

The home goods market in the United States is the largest market in the world. Then why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view--who you want to serve and why you do business, and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, Clodagh, Martyn Lawrence Bullard, and others.

Binding Type: Hardcover
Publisher: Schiffer Publishing
Published: 09/28/2016
ISBN: 9780764351297
Pages: 240
Weight: 1.50lbs
Size: 9.20h x 6.30w x 1.00d
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SKU: 80423824861

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Ashley Smith
Alexandria, US
★★★★★ 5
A wardrobe staple!
Excellent quality for the price.
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Reviewed in the United States on January 3, 2026
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Corinne
Port Orchard, US
★★★★★ 5
White boots
Size: 9, Color: White
Adorable white boots. They fit perfectly, comfortable, and cute. Nice and strong and durable.
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Reviewed in the United States on September 18, 2024
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Samson
Houston, US
★★★★★ 3
Cute but Ouch
Size: 8.5, Color: Sand
Theses shoes are cute and comfortable to walk in *comfortable to the soles of your feet* HOWEVER, there is part of the inside seem on the outer right ankle that scrapes my leg with every step. I tried to see if wearing them down would help, wearing band-aids, putting duct tape on my leg, mole skin - but nothing helps, by the end of the work day I still feel that scraping seem. And I'm not usually sensitive to this kind of thing. I'm way outside my return window, so I'll have to pass them along to someone else with my same shoe size or donate them. Overall they're a good shoe - i just think mine had an issue when the seems were finished
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Reviewed in the United States on February 3, 2024
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Rebecca B.
Massapequa, US
★★★★★ 4
Size down 0.5!
Size: 8, Color: Black Lizard
Love the black snake skin look, I normally wear a size 8 and these fit more like an 8.5. Works with a thicker sock but I definitely recommend sizing down 0.5.
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Reviewed in the United States on July 12, 2025
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Michelle
Massapequa, US
★★★★★ 5
Comfort+pointed toe=Sam Edelman
Size: 6.5, Color: Dk Chocolate
These are without a doubt the most comfortable shoes/boots, I with a pointed toe, that I have ever worn. The heel is a perfect height to elevate your look without forcing your foot too far forward into the toe box. I have worn these all day long, and have never had them pinch my toes. I’ve even worn them walking through cobblestone streets in London without discomfort. These boots also look amazing with a skirt, dress, or even a pair of jeans. The color is rich and the suede is butter soft. They fit true to size. I wear a 6.5 M. I find this true with all of the shoes I own from Sam Edelman. The quality is much better than the price suggests. I highly recommend these boots. You won’t regret your purchase!
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Reviewed in the United States on April 2, 2026

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