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Description
Startup Myths and Models: What You Won't Learn in Business SchoolBudding entrepreneurs face a challenging road. The path is not made any easier by all the clich s they hear about how to make a startup succeed from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard earned advice for every step of the journey. Instead of startup myths legends spun from a
Budding entrepreneurs face a challenging road. The path is not made any easier by all the clich s they hear about how to make a startup succeed--from platitudes and conventional wisdom to downright contradictions. This witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of startup myths--legends spun from a fantasy version of Silicon Valley--Rizwan Virk provides startup models--frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life. In snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company. Virk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes Startup Myths and Models an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.Binding Type: Hardcover
Publisher: Columbia Business School Publishing
Published: 06/02/2020
ISBN: 9780231194525
Pages: 288
Weight: 1.20lbs
Size: 9.10h x 6.20w x 1.10d
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★★★★★ 5
Comfort
Color: Champagne, Size: Queen
What a lifesaver, great feel, and awesome cooling feel
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Cool bedding
Color: Champagne, Size: Queen
As advertised nice and soft. But most of all cool. It really stays cool, especially on warm nights. A.
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Reviewed in the United States on April 26, 2026
★★★★★ 5
Actually cooling and comfortable.
Color: Royal Blue, Size: King
Incredible cases. Soft, super comfortable and actually cooling as claimed. Highly recommended. Love these!
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Cool
Color: Pink, Size: Standard
Cooling pillowcases work well, don’t wake up sweaty anymore. Very happy with them. Love the material, comfort and softness!
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Reviewed in the United States on June 7, 2026
★★★★★ 5
COOL Pillowcases Worth Buying
Color: Champagne, Size: Queen
I bought these to try out, and I was shocked to find they worked out better than my silk pillowcases. I have atopic dermatitis, and I need a pillowcase that doesn't irritate my skin. I also am having hot flashes and need something cool on my face. These pillowcases are perfect for both my conditions. I plan to buy more in different colors. My sons and husband also like it since they are always hot.
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Reviewed in the United States on May 30, 2026