SKU: 84604765582

The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers

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The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your CustomersProven customer engagement approaches for winning in the most important moments driving profitability and growth customer retention and expansion Industry analysts report that up 70 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one size fits all approach to acquisition as you do for expansions? The Expansion

Proven customer engagement approaches for winning in the most important moments driving profitability and growth--customer retention and expansion

Industry analysts report that up 70-80% of business growth comes from existing customers.

So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?

The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/11/2020
ISBN: 9781260462753
Pages: 256
Weight: 1.00lbs
Size: 9.20h x 6.30w x 0.90d
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SKU: 84604765582

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4.3 ★★★★★
Based on 8 reviews
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Breanna Severin
West Palm Beach, US
★★★★★ 5
Makes memorizing 200 drugs look easy!
Format: Paperback
I really liked this book. I liked how this book broke up into 7 different sections (gastrointestinal, musculoskeletal, respiratory, immune, neuro, cardio, endocrine) this made it easier to understand. I also thought that Guerra did a good job of explaining what other students found helpful in memorizing these drugs, it was something that I could relate to and found this really helpful. I also really liked at the end of the chapter, how the book gave quizzes at the end of each chapter, this really helped me to retain the information and make sure I understood what the drug really was. Overall, this was a great book and I would recommend this book for anyone taking pharmacology. 200 drugs can be difficult to understand but I thought this book did a good job of memorizing the drugs.
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Reviewed in the United States on August 16, 2016
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Zenaido Smith
Belleville, US
★★★★★ 5
Best pharmacology book ever!
Format: Paperback
I have taken many pharmacology classes, this is the first time I truly understand in a simple way the mechanism of action of medications, kudos to the author for sharing her relax approach to easily learn pharmacology.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 30, 2024
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qd
Cuba, US
★★★★★ 5
Great for explanation of difficult concepts, with review questions each chapter
Format: Paperback
I always thought I could never understand pharmacology, so going through my Acupuncture school, I got though my pharmacology courses by rote memorization and pure luck. Then, in practice, I realize that I do have to understand pharmacology, what with the high use of medication in patients' daily routine. So I was looking for a hood, concised, simple to understand pharmacology review that I can do a quick study/review on my own time. Thankfully, I found the right book. This book is everything I've been looking for and amazingly simple to understand. I love the review questions at the end of each chapter. I wish I had found this book while in school, but for $20, it's really help me understand why my patients are taking certain drugs. It also helps me understand the western deconstruction of the Chinese medicinal herbs. I wish they'd come out with a pharmacy review just for Chinese medicinal herbs and potential contraindications, just for acupuncturists and herbalists. The current available herbal medicine textbooks just pretty much list the herbs and note western research on it, but not much of an explanation. With age, I find that I can no longer just do rote memorization, so understanding the basics really helps me to remember and apply concepts. I use this book in my clinic concurrently with a textbook on Chinese medicinal herbs pharmacological concepts to help me understand. And for that, I give it the five stars it deserves.
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Reviewed in the United States on June 8, 2021
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Brian Geiger
Cuba, US
★★★★★ 5
Good study assist.
Format: Paperback
Great book for a person just getting into medicine. Really good review for those that are just refreshing themselves.
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Reviewed in the United States on October 2, 2025
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Grm
Lake Worth, US
★★★★★ 5
Awesome book
Format: Paperback
Really helpful and complete book for my studies in pharmacology.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 19, 2025

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