SKU: 85089426877

Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to

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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy toHow to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

  • Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
  • Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers


Binding Type: Paperback
Publisher: McGraw-Hill Education
Published: 11/15/2004
ISBN: 9780071441889
Pages: 288
Weight: 0.85lbs
Size: 8.90h x 6.00w x 0.70d
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SKU: 85089426877

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4.3 ★★★★★
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Verified Purchase
hrtease2
New York, US
★★★★★ 3
Dog chew
Doesn’t really help my dogs teeth he doesn’t seem to care of it. It is a good quality and sturdy maybe it’s just my dog
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 23, 2025
M
Verified Purchase
mairbee
Charlottesville, US
★★★★★ 1
Too big for small dogs. Very misleading claim
This is NOT for small dogs! My 13 lb Morkie couldn’t get her mouth around it and I gave it to my daughter’s dog who is more like 20 lbs. I need a chew toy like this to put dental paste in that she can use to clean her teeth while she chews. I have an old one it but it’s getting worn. I wish I could find a replacement.
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Reviewed in the United States on July 4, 2025
D
Verified Purchase
DC in AZ
Birmingham, US
★★★★★ 5
Well done
Amazing. Not that my dog chews it but it can be used as a bully/colligen/yak chew holder. & it is softer when it hits the floor. Well made. Not exactly as it was intended or advertised but excellent.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 12, 2026
S
Verified Purchase
sharry dimick
Waukegan, US
★★★★★ 4
Very large
Great quality very durable but large compared to my miniature dashound
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Reviewed in the United States on December 29, 2025
E
Verified Purchase
eric
Draper, US
★★★★★ 5
Dog loves this
Visiting big dog loves this.keeps him calm and occupied
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Reviewed in the United States on May 19, 2026

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