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Description
Buyology: Truth and Lies about Why We BuyNEW YORK TIMES BESTSELLER "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products." Time How much do we know about why we buy? What truly influences our decisions in today's message cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three year, seven million dollar neuromarketing study a cutting edge experiment that peered inside the brains of 2,000 volunteers
NEW YORK TIMES BESTSELLER - "A fascinating look at how consumers perceive logos, ads, commercials, brands, and products."--Time How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study--a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest--and drives us to buy. Among the questions he explores: - Does sex actually sell?- Does subliminal advertising still surround us?
- Can "cool" brands trigger our mating instincts?
- Can our other senses--smell, touch, and sound--be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced--or turned off--by marketers' relentless attempts to win our loyalty, our money, and our minds.
Binding Type: Paperback
Publisher: Currency
Published: 02/02/2010
ISBN: 9780385523899
Pages: 254
Weight: 0.51lbs
Size: 8.10h x 5.20w x 0.70d
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4.1 ★★★★★
Based on 9 reviews
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Product Reviews
★★★★★ 4
A fun toy
Color: Classic Blue
Our Malamute loves this ball. He likes to carry it around with him and let it will out of his grasp and pick it back up.
The outer ball it tough and durable, and so far it has held up well during play.
It does bounces more than rolls I expected a little more movement across the floor in a more rolling fashion... like those weasel balls from the 90s, but tends to hop and bounce in place. It does works best on hard floor where it has enough contact to move around and keep the dog engaged.
To charge you have to unscrew the ball in half to access the motor unit, and there is grease on the motor, so be careful when opening it and handling the internal piece. It is not difficult, but it is a little more complicated than a simple plug-in charging port.
The button on is also super hard to press. I you have to really squeeze it and even use a tool to turn it on. It has 2 modes though it is so hard to press I am not sure which mode I actually turn on.
It so far has been a fun toy for our young dog and has lasted our extreme chewer (only supervised play)
I would recommend if it went on sale.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Works well on hardwood, and my dog is just a coward
Color: Classic Blue
This ball works really well on hardwood floors, rolling and moving around just like it's supposed to, though it struggles on carpet where the resistance seems to bog it down. I expected my dog to be thrilled by it, but instead he was afraid of the thing. In fairness, he's a big scaredy-cat by nature, so that says more about him than the toy. The ball itself feels very tough and well made. If he would actually work up the courage to chew on it, I suspect it would hold up extremely well, and I don't think he'd be able to pop it open on his own either. So it's a solid, durable toy that's earned my confidence, even if it hasn't yet earned my dog's.
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Reviewed in the United States on June 4, 2026
★★★★★ 5
Keeps puppy busy .. and busy .. and busy
Color: Classic Blue, Color: Classic Blue
My young Shih Tzu is all about "magic" balls. He seems to know what is in the box before it is even opened. The product page says this ball is not meant for small dogs. Well, my Shih Tzu puppy can't read. He is positively obsessed with HIS newest "smart" toy.
Thankfully, this ball came with a partial charge so Bodhi could begin playing immediately. This toy is an improvement over Bodhi's previous chargeable balls with unpredictable movements. I really like that the power button is on the outside since it makes it easier than taking the halves apart every time. The toy functions on every surface (so far) and it is reasonably quiet. This item is also waterproof so it can be rinsed off easily after use.
Fantastic interactive toy.
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Reviewed in the United States on May 29, 2026
★★★★★ 3
pelota interactiva para perros
Color: Classic Blue, Color: Classic Blue
Esta pelota interactiva para perros tiene una idea interesante, ya que se mueve y rebota automáticamente para mantenerlos entretenidos. El material de TPU se siente resistente al tacto y adecuado para uso frecuente. Al encenderla, el movimiento capta la atención y resulta entretenido al inicio. Sin embargo, en superficies duras puede hacer algo de ruido, y el patrón de movimiento puede volverse repetitivo después de un tiempo. Para perros muy activos o mordedores fuertes, es recomendable supervisar el uso. El tamaño es adecuado para perros medianos y grandes, y funciona mejor como complemento ocasional de juego que como juguete principal. Puede ser ruidosa en interiores, Es un juguete interesante para mantener a los perros ocupados por períodos cortos, pero tiene algunas limitaciones. Funciona mejor como opción ocasional que para uso continuo.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Mervakon Durable Dog Ball for Medium & Large Dogs - Tough TPU Chew Resistant Interactive Toy
Color: Classic Blue, Color: Classic Blue
This Mervakon Durable Dog Ball for Medium & Large Dogs - Tough TPU Chew Resistant Interactive Toy, Automatic Moving Bouncing Ball for Aggressive Chewers, Classic Blue Indoor Dog Toy is very well-made, easy-to-use and easy-to-clean. This Interactive Dog Ball engages your pet by bouncing automatically. This is a reasonably priced, rechargeable and waterproof tough TPU chew-resistant Dog Ball suitable for both indoor and outdoor play.
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Reviewed in the United States on June 12, 2026