SKU: 89717068539

"Louis Lejeune Ltd. Car Mascots c1983 Sales Brochure/ Catalogue"

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Description

"Louis Lejeune Ltd. Car Mascots c1983 Sales Brochure/ Catalogue"Sculptors and Bronze Founders Makers of Car Mascots Since 1910 [10] pp. 1983 8 1 4" x 11 5 8" Stapled wraps *w vertical crease to front cover* Scroll Down for (12) Additional Scans: Lejeune has been synonymous with first class bronze founding for over 100 years. Emile and his wife Augustine moved from France to London around 1904. As AEL, the company concentrated on small ornamental bronzes, decorative architectural fittings and, with the spread of

Sculptors and Bronze Founders Makers of Car Mascots Since 1910

[10] pp.

1983

8 1/4" x 11 5/8"

Stapled wraps

*w/ vertical crease to front cover*

Scroll Down for (12) Additional Scans:

Lejeune has been synonymous with first class bronze founding for over 100 years. Emile and his wife Augustine moved from France to London around 1904. As AEL, the company concentrated on small ornamental bronzes, decorative architectural fittings and, with the spread of the automobile, car mascots. Emile was not only a clever bronze worker but also a talented sculptor. It is said (Michel Legrand - Mascottes Automobiles) that a friend and fellow sculptor, Charles Paillet, sold Emile Lejeune the mascotte 'Plongeuse' and from this model Emile created his iconic mascot the 'Speed Nymph', the design for which was registered in 1917. The success of this first mascot enabled Emile to commission work from some of the best-known artists of the day with many existing patterns bear the initials of sculptors such as Coffin, Renevey and Charles Paillet. It was not long before Lejeune had established itself, and by 1929 was being described as “the world's largest motor car mascot manufacturer”

Emile and Augustine separated in 1929 and Emile returned to France. Augustine and her son, Louis, took over the running of the business in 1933 it was renamed Louis Lejeune Ltd. Louis and his mother ran the company from premises at 132 Great Portland Street, London until Louis' death in 1969. The business continued until to operate in London until 1978 when it was bought by the sculptor Sir David Hughes and moved from London to Wilburton in Cambridgeshire, where it remains to this day.

Whilst the popularity of car mascots has declined over the years, the company continues to produce bronze sculptures to the highest quality using traditional materials and techniques. Sir David's son Timothy has been running the company since 1998.

Louis Lejeune Ltd. is a small bronze foundry in England, producing mainly car mascots (hood ornaments). It is the only surviving maker of custom car mascots from the art deco era of the 1920s and 1930s when many new cars were fitted with a mascot.

History

The company was founded in London in 1910 as AE Lejeune (AEL), by a French silversmith Emil Lejeune and his wife Augustine (known as "Mimi"), who had arrived in England from Paris in 1904. The company initially made small ornamental bronze sculptures and architectural fittings. It later found a market for car mascots, the first of these was probably the "Speed Nymph", the design for which was registered in 1917. Lejeune went on to commission mascots from sculptors such as Frederic Bazin and Charles Paillet. In 1926, they moved premises from Hallam Street to Great Portland Street. By 1929, AEL was being described as "the world's largest motor car mascot manufacturer". They were commissioned by leading British motor manufacturers to produce their official mascots; these included the Star, Crossley, Alvis, Rolls-Royce and Bentley.

Upon Lejeune's death in 1933, his 25-year-old son, his son took over and renamed the company, although "Mimi" was appointed chairman and managing director. In 1940, Louis Lejeune was in France during the Battle of France and did not return to England until 1945, when he replaced his mother as managing director. Louis Lejeune died in 1978, and the company passed to his English widow, Eloise. In 1978 the business was bought by the export executive and amateur sculptor Sir David Hughes. The Great Portland Street office and workshop had been reduced to a state of "Dickensian decrepitude" and Hughes moved the operation to Wilburton in Cambridgeshire where he set up a small investment casting foundry and workshop. Hughes's son Timothy has been running the company since 1998. Hughes died in May 2003

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SKU: 89717068539

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Jordynn
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★★★★★ 5
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Size: For Medium Dog, Color: Grassgreen, Size: For Medium Dog, Color: Grassgreen
This toy is the absolute BEST! It has out lasted every other toy by a long shot. So far it has lasted 7 months with a very tough chewer. No other toy has lasted more than a week or two aside from this one. I got this the same week I got my Doberman puppy. I am very impressed how well it has lasted so far. It’s still in great shape but is missing some of the “spikes” and has some tooth indents. Squeezer still works well too. It’s one of his favorite toys.
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Reviewed in the United States on December 1, 2025
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Jenny J
Massapequa, US
★★★★★ 5
My Puppy Loves this Indestructible Dragon
Size: Large, Color: Pink, Size: Large, Color: Pink
My puppy (8 month old black lab mix) loves, loves, loves her dragon. She has had it for 2 months now. It is one of her favorites and gets daily rough play time. It's her go-to toy for fetch and tug games, as well as just general mouthy play. The squeaker gave out after about 4 weeks, but she would binge squeak for prolonged periods (kind of like chomping on gum) so it was almost a blessing when it went silent. She still chomps on it, but at least now I don't have to hear it. Other than the fact that it's a little grungy and bedraggled from so much loving, it is still in amazing shape. The seams and fur are all still intact. There are no visible holes, rips, or weak spots. I love Chew Guard Technology. This dragon replaced her goDog Iguana (from PetSmart) that developed a tear in the fur after about 4 months of heavy use. (It was superficial, just the outer fur layer and not the innards, but we disposed of it before she could eat more fur.) She can be pretty rough on her toys and I can never predict if any given toy will last minutes or months. The goDog stuffies definitely fall into the "months" category, even with rough daily use. Edit: The dragon lasted about 6 months of intensive, hard play before it developed a small tear in the fur. I patched it a couple times, but once my pup discovers a weak spot, it's the kiss of death for any stuffed item. We had to dispose of the dragon (so sad) to keep her from eating any more of the fur. We replaced the dragon with the goDog Chameleon, which is still going strong. I think we will go back to the dragon for our next toy because it's just so darned cute. We gave the dragon to my niece for her golden retriever puppy who is very chew-happy. That dragon is also doing well. You've just gotta love that chew-guard technology. This is one tough toy.
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Reviewed in the United States on September 26, 2015
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Mother of two
Natrona Heights, US
★★★★★ 5
Precious toy for big dogs too
Size: Large, Color: Skinny Green
Not only is this toy cute and fun, but material is thick and durable even for my crazy GSP who is a destruction artist. This is, the favorite toy his go to in the toy box.
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Reviewed in the United States on May 15, 2026
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VanillaPepper
Draper, US
★★★★★ 5
Indestructible Toys My Dobermans ❤️
Size: Large, Color: Mesh Green
Actually Respect! goDog Is a Lifesaver The variety of size and colors are phenomenal 😇 I have two Dobermans — serious, determined power chewers — and I’ve spent years trying to find toys that survive even a few days. I’ve tried the big brands (Kong, Goughnuts, Jolly Ball, you name it) — and while some toys last a little while, almost everything eventually ends up shredded, de-squeaked, or in pieces. goDog toys are the ONLY plush toys my Dobermans won’t destroy. We own multiple goDog toys now — dragons, dinosaurs, lizards — mostly in the large size (perfect for Dobermans), but even a few medium-sized ones hold up surprisingly well. Here’s what’s amazing: • They love them — actually carry them around, toss them, chew them gently, and squeak them happily. • They do not rip them apart — no matter how much tugging, chewing, or wrestling happens. • Large sizes are best for Dobermans (and other big breeds) — but even mediums survive for calmer play sessions. • No ripped seams, no stuffing everywhere, and no destroyed squeakers after months of use. What makes goDog toys different? The secret is their Chew Guard Technology — • A reinforced, high-strength inner mesh layer under the soft plush • Double-stitched seams • Durable yet flexible material that somehow resists punctures, tears, and brutal shaking The outside stays soft and fun, but the inside is built like armor. It’s NOT a super hard rubber or rough canvas — it still feels like a cuddle toy, but it’s engineered to survive serious chewing. Materials include: • Durable polyester plush • Chew Guard inner lining (high-tensile mesh fabric) • Reinforced stitching • Non-toxic squeakers • Safe for dogs to play with long-term Real Owner Advice: • Always size up if you have a heavy chewer — large sizes are a must for Dobermans or similarly strong breeds. • Medium sizes are fine if you supervise or your dog is more moderate with toys, but the large toys are built tougher overall. Final Thoughts: If you have big dogs, strong jaws, or just tired of wasting money on destroyed toys — goDog toys are a must. No other plush-style toy even comes close. My Dobermans will destroy almost anything… but they treat their goDog toys like treasured companions. No holes, no rips, just happy dogs. Follow me here on Amazon for more honest, dog-tested reviews! Like this review if it helped — I’ll be uploading even more proven tough toys and pet essentials soon!
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Reviewed in the United States on April 29, 2025
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BB
Boise, US
★★★★★ 4
Surface Fabric is very durable
Size: Small, Color: Hot Pink
Surface Fabric is very durable, but the squeaker didn't last two months. I have urged the manufacturer to find a strong more durable squeaker for their product. My dogs really enoys it when the speaker works. One of his 3 work. I have just bought two more he likes them so much. He takes it to bed every night to catch it once or twice before sleeping. Also loves to catch it a few times during the day.
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Reviewed in the United States on April 11, 2026

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