SKU: 90609514998

Testing Business Ideas: A Field Guide for Rapid Experimentation

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Description

Testing Business Ideas: A Field Guide for Rapid ExperimentationA practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the

A practical guide to effective business model testing

7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments.

Testing Business Ideas uses an engaging 4-color format to:

  • Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas
  • Close the knowledge gap between strategy and experimentation/validation
  • Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas

A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.



Binding Type: Paperback
Publisher: Wiley
Published: 11/12/2019
ISBN: 9781119551447
Pages: 368
Weight: 1.90lbs
Size: 7.40h x 9.50w x 0.70d
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SKU: 90609514998

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Wolfgang
Boise, US
★★★★★ 5
Great medical art with very good explanation
Format: Hardcover
Pictures
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Reviewed in the United States on March 1, 2019
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Jessica Avila
West Palm Beach, US
★★★★★ 4
Informative
Format: Hardcover
Assigned for a class but the text was presented in a great format and also had small asides and case studies that were actually interesting
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Reviewed in the United States on October 23, 2022
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jennifer
Waukegan, US
★★★★★ 5
Great condition
Format: Hardcover
I thought this book was going to look very old and used but it looks brand new . Really happy with my purchase
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Reviewed in the United States on January 24, 2022
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Mark Erickson
Dallas, US
★★★★★ 5
Best book on Christian Leadership
Format: Paperback
I love this book and have read it 7 or 8 times - and will likely continue reading it every couple years for the rest of my life. As a pastor who can struggle with insecurity and the temptation to be powerful, spectacular, and popular, I read this book regularly to be called back to Jesus and to choose the way of prayer, service, love, and humility. In an era of celebrity pastors, consumer Christianity, and scandal, this book is a breath of fresh air. If I had to make a list of my top five books of all time, there is no question this gem would be on that list. It's a short and easy read, but is so powerful.
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Reviewed in the United States on February 28, 2023
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K Edward
Fort Morgan, US
★★★★★ 5
Excellent glimpse into Christ's model for leadership
Format: Paperback
This book is on a required reading list for ministerial licensing in my state. I found it a refreshing look into real Christian leadership (seemingly free from methods and techniques encouraged by the world). I say 'refreshing' because so many leadership books send out a 'drill sergeant' message that 'You need to toughen up for leadership. It isn't a cake-walk... You do a lot alone, etc. etc.' That may be true, but it can almost be discouraging/ disheartening for those interested in learning about leadership. NOT SO with this book. The author is a humble man of God who only desires to walk closer with Him. He (author) approaches leadership from a Divine angle; that is, he doesn't see leadership as the exercise of power and authority for its own sake. He sees leadership as that quality one gets from simply walking with Christ in close fellowship, to the point of being what he calls 'a mystic'. He encourages us to take those quiet walks with God; get to know His heart, and only then... be qualified to lead others with a servant's heart. He encourages us to be transparent and not to seek to do this alone (contrary to the messages this world sends us). To do this he shares engaging stories from his own life - stories of tough lessons he had to learn about becoming a Christian leader. God taught him through these life experiences more accurately what it means to be a leader, and I found myself identifying with him. I found this book on leadership to be a great encouragement to just walk closely with God - and that's what it's all about!
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Reviewed in the United States on November 11, 2006

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