SKU: 91053776486

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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Description

The Elusive Fan: Reinventing Sports in a Crowded MarketplaceSports are a multibillion dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker even paintball. The old business formulas, developed in the age of three

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

  • Manchester United's transformation from a plucky home team to a billion-dollar international franchise
  • Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
  • Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
  • Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 07/14/2006
ISBN: 9780071454094
Pages: 345
Weight: 1.46lbs
Size: 9.14h x 6.76w x 1.13d
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SKU: 91053776486

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maria cruz
Carnegie, US
★★★★★ 5
Really liking this so far
Size: 4.05 Fl Oz (Pack of 1)
I’ve been using this about twice a week and usually leave it on for around 2 hours before washing my hair. First thing I noticed was that it’s thick and moisturizing without making my hair feel oily or weighed down. A lot of hair oils I’ve tried in the past left my roots greasy, but this one doesn’t. After I style my hair, it definitely looks shinier and feels fuller with more body. My ends also feel softer and less dry. I only need a small amount each time, so the jar should last a while. The smell surprised me in a good way too. To me it smells kind of like coffee or peanut butter. It has a natural scent and isn’t too strong. I know hair growth products take time and I’m realistic about that, so I’m planning to keep using it consistently for a few months before judging those results. But based on how healthy and manageable my hair already looks, I’m happy with this purchase so far.
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Reviewed in the United States on May 19, 2026
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jason
Phoenix, US
★★★★★ 5
Moisturized without feeling greasy
Size: 4.05 Fl Oz (Pack of 1)
Been using this Batana Oil for a few weeks and my hair already feels thicker, softer, and healthier. I’ve noticed less shedding and my scalp stays moisturized without feeling greasy. You can tell it’s natural and high quality. Definitely worth trying if you’re dealing with thinning or breakage.
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Reviewed in the United States on May 23, 2026
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Verified Purchase
Amazon Customer
Whiting, US
★★★★★ 5
So Far So Great
Size: 4.05 Fl Oz (Pack of 1), Size: 4.05 Fl Oz (Pack of 1)
Super excited to add this product into my hair care regimen. The batana oil has a mild but pleasant smell. The oil is more of a paste so I don’t have to use much. On days when I layer products, I like to oil my scalp and hair strands and apply the batana oil to my ends as a sealant. I also apply it to my hairline and scalp sometimes. So far it has made my hair feel and look moisturizer, soft and fuller. I’m very excited to see the positive effects that it has long term. I was encouraged to apply the product from the plethora of positive reviews. And the fact that batana oil is proven to be great for hair health.
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Reviewed in the United States on May 7, 2026
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leah
Bozeman, US
★★★★★ 5
This stuff is awesome!
Size: 4.05 Fl Oz (Pack of 1), Size: 4.05 Fl Oz (Pack of 1)
What I have noticed is: My hair feels softer and more moisturized, Less dryness, especially at the ends, Overall looks a bit more nourished and stronger.
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Reviewed in the United States on May 23, 2026
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DCmomgotgame
Natrona Heights, US
★★★★★ 5
Moisturizer type 4 hair
Size: 4.05 Fl Oz (Pack of 1), Size: 4.05 Fl Oz (Pack of 1)
This oil provided my type 4 hair a lot of moisture. The texture of this product is moist. It worked for me when I needed the extra moisture to pull back my hair or to stretch my hair prior to twisting or braiding. I used it about 3 times a week. I’ve had it a months and I still have almost 1/2 a jar left. If you are looking for shine, this one provided shine but only after I brushed it. Overtime it helped my hair be easier to work with. The smell is okay - nothing overbearing that interfered with my own perfume. Look at the picture and you can see that it came sealed very well. Buy it and see for yourself how great it is.
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Reviewed in the United States on May 2, 2026

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