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The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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Description

The Elusive Fan: Reinventing Sports in a Crowded MarketplaceSports are a multibillion dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker even paintball. The old business formulas, developed in the age of three

Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan.

Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply.

World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including

  • Manchester United's transformation from a plucky home team to a billion-dollar international franchise
  • Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability
  • Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand
  • Daytona International Speedway's reinvention of fan intimacy

Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 07/14/2006
ISBN: 9780071454094
Pages: 345
Weight: 1.46lbs
Size: 9.14h x 6.76w x 1.13d
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SKU: 91053776486

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Tony G
Natrona Heights, US
★★★★★ 5
Great tablet
Color: Gray, Size: 128 GB, Style: Tab A11+
Bought this for my wife on her birthday and she loves it. Really great tablet - right size, great color and screen clarity and plenty of storage and speed.
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Reviewed in the United States on May 4, 2026
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Cataptra
Grantham, US
★★★★★ 5
Crisp, bright, natural colors. Excellent monitor for the cost.
Size: 24 inch 100Hz
Excellent monitor. Haven't tried the internal speakers since I use amplified speakers and most often a headset through them. So probably an option I may never use anyway, but may test them out just to see how good they are...or how bad.😂 Color is crisp and clear and gave me the screen resolution I needed 1920x1080. Text is clear and legible, graphics are as good as your graphics card will allow, so if you're not using a high end graphics card don't expect this monitor to improve motherboard built-in graphics or older low end graphic cards, that's not the monitors fault, it's your MB or GC that's the problem. Overall I'm very happy with this monitor and been well worth the price I paid for. Yes, I'd recommend this monitor.
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Reviewed in the United States on January 29, 2026
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Charlie E.
Massapequa, US
★★★★★ 5
Great Monitor Great Price.
Size: 24 inch 100Hz
Great Monitor for the price. It has a vibrate color and very easy to set up. This replaced my old worn out Monitor. The only downside is you have to look hard in the user manual to find it in English. it's in several several languages. over all you cain't beat it for the price.
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VanillaPepper
Houston, US
★★★★★ 5
Awesome as a Computer Monitor—Crisp, Sleek, and Perfect for Daily Use!
Size: 24 inch 100Hz
I'm currently using the Philips 24-inch Frameless Full HD Monitor (1920 x 1080) as my primary computer display, and I must say, it has truly exceeded my expectations. The frameless design lends an elegant, modern aesthetic that seamlessly integrates into any workspace. It not only enhances the visual appeal of my setup but also creates the illusion of a larger screen, all while conserving valuable desk space. In terms of performance, the picture quality is exceptional. Text appears remarkably sharp, and colors are vibrant and lifelike, which greatly enhances my viewing experience. I’ve spent several hours in front of this monitor, whether working on projects, enjoying movies, or juggling multiple applications, and I’ve found that it minimizes eye strain—something I greatly appreciate during long days of use. Considering the price point, this monitor truly stands out in both quality and design. If you’re in the market for a reliable and stylish monitor that performs exceptionally well for everyday computer tasks, I wholeheartedly recommend this Philips model as a fantastic choice. Excellent response time.
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Reviewed in the United States on April 22, 2025
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tb626
Carnegie, US
★★★★★ 5
Excellent monitor!!! Be aware that it does not have internal speakers.
Size: 24 inch 100Hz
Beautiful image. This monitor is excellent and I am very happy with it. However, you should be aware that it does not have any internal speakers and it does not have any audio input. It does have audio output for external speakers or headphones. For me, this was not a problem since I use a USB external speaker for better clarity. The lack of internal speakers was a surprise to me, but I suppose since the lack of speakers mentioned in the product description should have tipped me off.
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Reviewed in the United States on April 29, 2026

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