SKU: 94850422815

The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us Smarter

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The Secret of Our Success: How Culture Is Driving Human Evolution, Domesticating Our Species, and Making Us SmarterHow our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast

How our collective intelligence has helped us to evolve and prosper

Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains--on the ability of human groups to socially interconnect and learn from one another over generations.


Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory.


Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

-- "Choice"

Binding Type: Paperback
Publisher: Princeton University Press
Published: 10/17/2017
ISBN: 9780691178431
Pages: 464
Weight: 1.40lbs
Size: 9.20h x 6.10w x 1.40d
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SKU: 94850422815

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Craigdog
Bozeman, US
★★★★★ 5
Quality product you
Model: 18 SqFt(1.7 SqM), Model: 18 SqFt(1.7 SqM)
Summary: Great quality product, priced right. Cuts and installs easy-follow the instructions people!! PRO TIP-you don’t need to cover every square inch. OVERKILL!! Think about it-when a bell rings you could put your fingers on the edge and silence it right? Same rules apply here. A strip or square will isolate the vibration and notice when placed correctly— knock on the surface and see what vibrates or what part makes the loudest drowning and that’s a good clue of where you should put a piece of this…unless you’re trying to use it for temperature insulation no need to go ape on it. If you look at the bottom of a stainless steel sink, it’s got a stripe or a small sticker of insulation that keeps it from rattling. You can do that here. What’s important to note is the instruction specifically say use a roller to roll the ribs out until it’s smooth that way you’ve got maximum adhesion. I see a lot of pictures and videos from people that finished their install and didn’t follow this simple instruction. It makes sure that it’s stuck down before you put all your paneling and carpet back in and it’s a small step with a cheap wooden roller it’s easy. I’ll say the installation with this product is a breeze. You can use sharp scissors or a blade. It does get gummy after a while, and you may need to clean off your blade or your scissors, but it cuts very well and the ribs make it easy to size in space the thickness is fantastic and the backing paper comes off quite easily. I’ve done lots of installations with Graphics emblems you name it and this product is very easy to use and represents good value.
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Reviewed in the United States on March 30, 2026
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Shopper
Natrona Heights, US
★★★★★ 5
Good stuff !
Model: 36 SqFt(3.4 SqM), Model: 36 SqFt(3.4 SqM)
This is an excellent product. Easily moldable, cuttable with good scissors or razor knife, very sticky, works great. This pack was enough to do all 4 doors on a crew max truck, and I went wild on the fronts. I used 9 peices on each rear door which was just enough, and the rest on the fronts. I doubled up layers and even used some on the back of the door panels. If you follow the instructions and dont go wild you might even have extra left over. It works just like you would imagine. Without doing the entire cab there will still be road noise but this helped noise, better audio, no buzzing door panels, terrific improvement. It is kind of heavy, so extra weight is added to truck, but that really isnt a bad thing. It is noticable but in a good way. Get it. Use it.
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Reviewed in the United States on March 20, 2026
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Odin M Turner
Phoenix, US
★★★★★ 4
Good product
Model: 36 SqFt(3.4 SqM)
Easy to roll out. Works great  Why did you pick this product vs others?: Fair price for the amount of coverage, good quality  Works well: Easy to install, rolls out great. Forms to contours well
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Reviewed in the United States on July 13, 2025
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BRIAN HEATH
Whiting, US
★★★★★ 5
Great product
Model: 36 SqFt(3.4 SqM)
I used this on the doors of a Toyota Tacoma, worked as it described. Reduced the road noise significantly.. Need to buy another box for the floor and roof of the truck..
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Reviewed in the United States on May 15, 2026
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TimtheK
Phoenix, US
★★★★★ 5
Great product - Add foam product for complete solution
Model: 36 SqFt(3.4 SqM)
Used in two cars with speaker upgrades. Easy to install but get the roller for assured adhesion.removes "tinnyness" from large metal resonators. Use with foam absorptive material for a complete system.
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Reviewed in the United States on April 14, 2026

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