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Description
Chasing Cool: Standing Out in Today's Cluttered MarketplaceCool isn't just a state of mind, a celebrity fad, or an American obsession it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it
Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades--in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk--and face the possibility of real failure--in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace.Binding Type: Paperback
Publisher: Atria Books
Published: 02/15/2014
ISBN: 9780743497107
Pages: 272
Weight: 0.66lbs
Size: 7.99h x 5.00w x 0.62d
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4.4 ★★★★★
Based on 19 reviews
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Product Reviews
★★★★★ 5
Looks good and works great
Color: Wireless Charging
I put this on my desk at work and it is the perfect size. I keep it unplugged when not actively charging a phone, but the charger works well with an iPhone 15 though it seems to charge slower than if I use a charging cord, but that is not a big deal. I do have to take the case off the phone because of the type of case it is. It was easy to set up and I do take the cord out when not charging the phone. The mat itself is soft, does not have any strong odors even when first opening the package, and makes my desk look neat. Seems to be pretty thick and sturdy and would hold up to normal, every day use. Accidental spills were easy to clean, just wipe with a damp cloth and brush away any lint.
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Reviewed in the United States on July 21, 2025
★★★★★ 5
Great
Color: Wireless Charging, Color: Wireless Charging
I bought this wireless charging mouse pad, because my phone isn’t charging anymore using the USB, plus I need a new mouse pad, the wireless charging is super convenient, just drop my phone on the pad and it starts charging fast 15W.
The surface of the pad is really smooth, perfect for both casual use and gaming. My mouse glides like butter, and it's big enough to hold my keyboard and mouse perfectly. It also stays in place thanks to the non-slip backing.
One of my favorite things is the foldable phone holder. I didn’t think I’d use it much, but it actually comes in handy when I’m watching videos or just keeping an eye on notifications while working. Plus, the whole thing looks pretty sleek and would actually make a solid gift.
Overall, definitely worth it for anyone who wants to tidy up their desk setup and the wireless charging is super convenient. Easy to use, durable and easy to clean.
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Reviewed in the United States on May 3, 2025
★★★★★ 3
Nice pad. Mediocre charger.
Color: Wireless Charging
The large pad surface is comfortable. The wireless charger functionality is hit or miss. Even without a phone case it seems to choose when it wants to work. Sometimes you gotta reposition the phone five times to get it to function.
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Reviewed in the United States on January 26, 2026
★★★★★ 1
Save your money (and computer)
Color: Wireless Charging
Bought the mouse pad for gaming:
First, it's a bit too thick/squishy.
Second: I understand mouse pads need time to flatten from the rolled up packaging. I took it out and let it sit for a week or two (didn't flatten). Tried putting things on top for another week or two (again didn't flatten). When lifting theouse the pad would lift with it because it was not flat, so it was unusable and outside of the return window.
Third:
Plugged in the cable that comes with it for the wireless charging to my computer. Computer instantly gave an error about the port requiring too much power. I restarted and tried a reliable Anker brand cable in the same type, no issue. Plugged in the cable again that came with this and my computer instantly shut off. I've only heard of this happening and never witnessed it until now. Dangerously poor quality cable for a computer.
Save your money and your computer.
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Reviewed in the United States on February 29, 2024
★★★★★ 5
Great addition to my computer setup
Color: Wireless Charging
This gaming pad is absolutely beautiful. The LED lighting is bright and has many different settings and colors to choose from. My mouse works very well on this mat, it is responsive and glides easily over the surface without any drag. There is more than enough room for the keyboard too. The phone charger quickly charges my iPhone 15Pro, and also works on my son’s android phone.
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Reviewed in the United States on October 22, 2024
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