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The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

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The King of Madison Avenue: David Ogilvy and the Making of Modern AdvertisingFrom the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first ever biography traces Ogilvy's remarkable life, from his short lived college education and undercover work during World War II to his many

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint.

The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as:

* "The man in the Hathaway shirt" with his aristocratic eye patch
* "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement.
* And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash."

Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.



Binding Type: Paperback
Publisher: St. Martin's Griffin
Published: 06/08/2010
ISBN: 9780230100367
Pages: 282
Weight: 0.81lbs
Size: 9.26h x 6.30w x 0.85d
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SKU: 98871164427

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Casper Mel
Grantham, US
★★★★★ 5
Peaceful Soul-lifting Read
Format: Hardcover
Pope Leo is my hero. These words back up my feelings. Highly recommend, even if you’re not Catholic. Heart and soul lifting. Peace Be with You.
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Reviewed in the United States on June 5, 2026
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Charles Lopez
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Pope Leo XIV
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Some of the first reflections by Pope Leo XIV. He's becoming important as he continues to share the gospel message.
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Reviewed in the United States on May 8, 2026
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Michelle
Lowell, US
★★★★★ 5
A great read.
Format: Hardcover
Loved the book.
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Laurie Macarthur
Louisville, US
★★★★★ 5
The Pope Preaches of Peace-Not Surprising
Format: Kindle
This collection of homilies were delivered before Pope Leo’s comments regarding the war in Iran. They reflect that he is, and should be, an advocate for world peace.
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Reviewed in the United States on April 20, 2026
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Amazon Customer
Houston, US
★★★★★ 1
Only buy this book if you like right wing politics. Otherwise you’ll hate it.
Format: Hardcover
I would definitely choose a different book about Pope Leo. The first thing I noticed when this $32 “Definitive Biography” arrived was how thin it was. I opened it up to large writing and big margins. Definitive biography? $32? Then he spends the first 3 chapters bashing Pope Francis. It’s right wing politics. He even talks about Democrats wanting to pack the U.S Supreme Court! We all know it’s packed with conservatives from Trump. He finally gets to talking about Leo in Chapter 5 - but the first paragraph in that chapter bashes Francis! I’m trying to read more but he keeps adding little digs about Francis. The author appears to keep praising “traditionalists” but how is it traditional to bash the pope? John Paul II and Benedict were too conservative for me but I still respected the Holy Fathers, just disagreed. So I looked up the author and saw “Heritage Foundation,” “Hoover Institute,” and “Newsmax contributor” by his name. I didn’t want to buy a political book! I don’t usually write reviews on Amazon but felt I had to in this case for this overpriced political spiel…
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Reviewed in the United States on May 2, 2026

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