SKU: 98914060497

The Social Media Marketing Book

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Description

The Social Media Marketing BookAre you looking to take advantage of social media for your business or organization? With easy to understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Binding Type: Paperback
Publisher: O'Reilly Media
Published: 11/01/2009
ISBN: 9780596806606
Pages: 232
Weight: 0.64lbs
Size: 6.02h x 8.00w x 0.49d

Review Citations: Reference and Research Bk News 02/01/2010 pg. 125
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SKU: 98914060497

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Sharon M.
Waukegan, US
★★★★★ 4
Comfortable, cool and doesn't go flat.
Size: Standard (Pack of 1), Color: Original White
Great pillow. It stays cooler than most and it doens't go flat. The memory foam is firm enough that your head doesn't sink into it but soft enough for a good night sleep. Before I was fluffing and flipping my pillow all the time to get the cool spots and not feel like it was flat. This is my 2nd purchase, my son liked mine so much that I got him one too. It's good value for the price and I would definitely recommend it.
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Reviewed in the United States on February 23, 2026
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Sello
Carnegie, US
★★★★★ 5
Great pillow
Size: King (Pack of 2), Color: Original White
Extremely satisfied. Comfortable. Soft but maintains support of my head and neck. Well made. High quality. Highly recommend.
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Kristen Dickinson
San Leandro, US
★★★★★ 5
Firm for the Win- A pillow that provides support and value!
Size: Standard (Pack of 1), Color: Original White
If you are a firm pillow kind of person... and don't want to spend hundreds on a name brand pillow, then this one is a clear winner! Ideal for back and side sleepers, this pillow seems to adjust to your body over time- becoming more comfortable with more nights spent with it (kind of like a hotel pillow- the first night you're not sure, then you sleep like a baby when you get used to it!). My husband—an avid memory foam pillow fan—was pleasantly surprised. It took a night or two to adjust, but once he did, this cool pillow’s contours supported his neck beautifully whether he was on his back or side (especially when I nudged him to stop snoring!). This pillow seems best suited for folks who need a bit more elevation—those with broader shoulders or who prefer higher neck support. It feels solid and delivers the firm support many sleepers crave. If you lean toward soft, squishy down pillows, this may not be your match. It’s ultra-firm and structured, not plush or compressible. But if firm is your jam, this pillow punches above its price point.
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Amazon Customer
Belleville, US
★★★★★ 3
Nice pillow but now really cooling
Size: King (Pack of 1), Color: Original White
So I got the king size bed not realizing how big it was. So that’s a plus if you’re looking for a large pillow. However, it was too big for me so I will be returning. I also wasn’t impressed with the cooling feature. I have a cooling pillow that truly feels cool and this isn’t it. But the memory foam part of this was excellent. It came out of the packaged and within minutes was fluffy and ready for use. Aside from the size and cooling, I’d recommend this pillow. But I get hot at night so I’d like something more cooling.
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Elizabeth Gonzalez
Natrona Heights, US
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Good to travel fantastic neck support
Size: Camping(Pack of 1), Color: Original White
great confort, unique material, high quality, fantastic neck support
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Reviewed in the United States on May 28, 2026

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