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Description
Small GiantsBy: Bo Burlingham How maverick companies have passed up the growth treadmill and focused on greatness instead. Its an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer
By: Bo BurlinghamHow maverick companies have passed up the growth treadmill — and focused on greatness instead.
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives.
In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor.
Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.
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4.6 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 4
Dogs love them, not long lasting
Size: Large
Our dogs ignored the toy for the first day or two, then immediately became obsessed, working on them for hours at a time.
They did come with big cracks/splits in them. The first one it wasn’t a big deal, but the dogs pulled large slivers and chunks off the second within minutes of using it. Also, gigantic mess around the house, like letting them play with a stick. I plan to continue to buy since the dogs love them but I do think they are a bit expensive given the quality variations.
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Reviewed in the United States on December 15, 2024
★★★★★ 5
Durable, good value, clean, natural
Size: Small, Size: Small
I bought this coffee wood toy with the coconut rope for my heavy chewer (Jack Russell Terrier) a couple of years ago. I was pretty skeptical that it would last very long and be a toy that she would enjoy. This is one of her favorite toys, it's lasted for 2+ years, and it's not gross after so much use. This dog shredded everything in sight when she was a puppy, so it was important to find her lots of different hard toys. I bought another coffee wood toy with no rope, and she doesn't care for it as much. We might have to drill a hole and add a coconut rope when this one get's too small. I have not had an issue with the coconut fibers or wood pulp, though I'm sure she's ingesting some. I have had to take away many hard toys that she managed to chew off large bits or I felt like she was eating bits of plastic, but this one has been safe for her. She was already an adult dog when I got her this toy, so I cannot vouch for how it would work for a puppy, but I suspect that it would have been a toy that I would only let her have under supervision when she was a puppy. I like that it is made from natural materials.
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Reviewed in the United States on January 26, 2026
★★★★★ 2
Flimsy rope
Size: Large
This was definitely not sturdy enough for a large dog "up to 80 lbs" as stated. My 7 month old Shepherd puppy shredded the rope part in about 5 minutes. The chew stick is a hit but very small. Flimsy for the cost!
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Reviewed in the United States on September 17, 2025
★★★★★ 3
Fast Chew
Size: Medium
Didn’t last as long as I expected. My Frenchie chewed through it in record time. I will purchase another one to see if it’s the same as the one I received.
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Reviewed in the United States on September 28, 2025
★★★★★ 5
Great for chewers
Size: Large
I have bought these for the dogs (GSD/Husky/Golden) 4 mon-7yrs. All 4 dogs enjoy them and keeps the 2 puppies from chewing things they should not. Definitely worth the money for how long they have lasted as well. Have already ordered more.
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Reviewed in the United States on October 4, 2025