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串流音樂為何能精準推薦「你可能喜歡」：從演算機制、音樂經濟到文化現象，前Spotify資料鍊金師全剖析: : Spotify 5 CDNapsteriTunesiPod 30 ASMR Spotify5Spotify20 9 6000 Spotify 10Spotify Glenn McDonald SpotifyData Alchemist1990Echo Nest2014Spotify5Every Noise at Oncefuria Bee GeesNewJeans
作者: 葛倫．麥當諾 ｜ 譯者: 鄭煥昇
音樂變得觸手可及之後，如何在茫茫歌海中找到下一首｛你可能喜歡｝
★前Spotify資料鍊金師★
——深入探索坐擁5億會員、全球最大音樂串流平台如何顛覆音樂產業——
——完全解密演算推薦機制、數據背後的文化現象——
★前Spotify資料鍊金師★
——深入探索坐擁5億會員、全球最大音樂串流平台如何顛覆音樂產業——
——完全解密演算推薦機制、數據背後的文化現象——
「一首歌只要在空氣中振動過，它就應該要能夠被重新召喚出來。」
從九〇年代的錄音帶、黑膠唱片、CD，到現在串流平台，中間歷經了網際網路、Napster、iTunes、iPod 與音樂下載的混亂時期。有的人難以割捨實體音樂的美好，但更多人擁抱串流的便利。曾有一時蔚為風潮的研究顯示：「人在30歲左右就會停止發掘新的音樂。」但這匯集全世界全種類音樂於一鍵的平台卻能讓人欲罷不能、盡情探索，你不禁會開始猜想：這如同音樂導師般精準推薦的演算究竟有何魔法？或者好奇：
♪ 串流如何取代實體音樂，並讓我們重新願意付費？
♪ 演算法真的懂你的音樂品味嗎？它如何與「播放清單」共同運作？
♪ 除了點擊播放，還有粉絲大軍入侵、音樂詐騙，付的訂閱費到底去哪了？
♪ 當排行榜被泰勒斯和小賈斯汀霸佔，小眾音樂還有生存空間嗎？
♪ 爵士樂可能已經消亡，而ASMR早已成了新的龐克？
曾為前Spotify資料鍊金師的作者葛倫．麥當諾，研究分析5億的Spotify會員數據、探索了數據告訴我們關於音樂和我們自身的祕密。作為個人化推薦功能與音樂體驗創始人之一的他，以風趣明快的筆調，結合深厚的科技知識，從文化歷史、工程技術到音樂類型的劃分，深入剖析串流平台與演算法如何在短短20年間重塑我們的聆聽習慣。他用他對音樂的無限熱情，精闢且透徹地分析推動音樂產業變革的種種核心議題，一一解答關於我們對音樂的所有疑問，例如：
♪ 我心愛的那首歌會不會因為版權問題消失？
♪ 推薦機制是否因著音樂流行趨勢，加深了性別偏見與族群隔閡？
♪ 音樂數據能帶我們看見在地文化，例如菲律賓為何9月開始聽聖誕歌？
♪ 音樂如何被拆分成6000多種類型，引領我們探索嘻哈、重金屬或其他未曾想過的音樂？
♪ 只要將音樂上傳串流平台，我也有成為搖滾明星的可能嗎？
無論你是音樂愛好者、音樂創作者，還是對數位革命充滿興趣，這本書都將讓你大呼過癮！
本書特色
＊前Spotify數據專家深度解析：音樂數位革命對樂迷與音樂創作人的影響。
＊演算機制與技術解密：探討歌曲如何進入串流平台，以及藝人如何獲得應有的收入。
＊全球熱潮大公開：揭示哪些歌曲與藝人在世界各地最受歡迎。
＊收錄10個私藏播放清單：掃描書中Spotify條碼，一鍵開啟暢聽之旅、探索音樂新體驗！
作者
葛倫．麥當諾（Glenn McDonald）
軟體工程師、演算法設計師、音樂布道者，曾任全球最大音樂串流平台Spotify的資料鍊金師（Data Alchemist）近十年。自1990年代起，他便是最早也是最具影響力的資料探索者之一，致力於利用資料深化我們對音樂的集體與個人體驗。他在美國新創音樂智慧資料庫回聲巢（Echo Nest）的工作，促成了2014年Spotify的收購，也讓他正式進入串流音樂的世界，成為影響5億樂迷收聽習慣的演算法核心人物。他的網站《噪音一把抓》（Every Noise at Once）建構了一個前所未見的全球音樂類型運算地圖，並持續推出各種探索音樂與喜悅的工具。他的個人部落格furia則不定期分享音樂評論及各類隨想。現居美國麻薩諸塞州劍橋市。
譯者
鄭煥昇
從Bee Gees聽到NewJeans，也從王傑聽到王詩安的譯者，跑公園跟賺稿費都有主題曲的茫茫歌海一介小歌迷，為木馬譯有《驅動未來經濟的發明》。
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Product Reviews
★★★★★ 5
Helps repair skin barrier
Style: Updated Formula
This stuff is amazing! It has drastically helped repair my skin barrier. I had a flare up of dermatitis right before an important event and this helped clear it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
★★★★★ 5
Great Product
Style: Updated Formula
I will purchase this again. very gentle on the skin and moisturizes.
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Reviewed in the United States on February 14, 2026
★★★★★ 4
Like it but expensive
Style: Updated Formula
I like it. It does what it says. I just don’t like the price.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
returned- for now
Style: Updated Formula
I was using the lotion version of this for about a year, then went to the balm for more hydration. However, it seems to be breaking me out. I think because it's spring, im not needing as much occlusion as i did during winter. I'm gonna go back to the lotion formula, then pick this up again next winter.
It is a little hard to spread, but I spray the avene mineral water on, let it dry slightly, and press the balm into my skin when its still wet. That helps thin the balm just enough to rub in. Otherwise, it can actually feel kind of rough!
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Impressive
Style: Updated Formula
Nice thick cream! I even saw results (skin improvement) within days. I like this way better than their Cicalfate+, as it’s easier to rub in, less greasy, and doesn’t have the water vs cream separation issue. I’m not a huge fan of the pump top for this one, but at least it’s a tube instead of a solid canister (where you can’t see how much is left or get to the last bit).
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Reviewed in the United States on February 26, 2026
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