SKU: 31679337168

Principles of Neural Design

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Principles of Neural DesignBy: Peter Sterling, Simon Laughlin Two distinguished neuroscientists distil general principles from more than a century of scientific study, reverse engineering the brain to understand its design. Neuroscience research has exploded, with more than fifty thousand neuroscientists applying increasingly advanced methods. A mountain of new facts and mechanisms has emerged. And yet a principled framework to organize this knowledge has been missing. In this

By: Peter Sterling, Simon Laughlin     
Two distinguished neuroscientists distil general principles from more than a century of scientific study, “reverse engineering” the brain to understand its design.

Neuroscience research has exploded, with more than fifty thousand neuroscientists applying increasingly advanced methods. A mountain of new facts and mechanisms has emerged. And yet a principled framework to organize this knowledge has been missing. In this book, Peter Sterling and Simon Laughlin, two leading neuroscientists, strive to fill this gap, outlining a set of organizing principles to explain the whys of neural design that allow the brain to compute so efficiently.

Setting out to “reverse engineer” the brain—disassembling it to understand it—Sterling and Laughlin first consider why an animal should need a brain, tracing computational abilities from bacterium to protozoan to worm. They examine bigger brains and the advantages of “anticipatory regulation”; identify constraints on neural design and the need to “nanofy”; and demonstrate the routes to efficiency in an integrated molecular system, phototransduction. They show that the principles of neural design at finer scales and lower levels apply at larger scales and higher levels; describe neural wiring efficiency; and discuss learning as a principle of biological design that includes “save only what is needed.”

Sterling and Laughlin avoid speculation about how the brain might work and endeavor to make sense of what is already known. Their distinctive contribution is to gather a coherent set of basic rules and exemplify them across spatial and functional scales.

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SKU: 31679337168

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Chicago Jo
Grantham, US
★★★★★ 5
Great for larger storage
Color: White
This jewelry box works really well for a variety of jewelry pieces including larger necklaces. I love that there is room for all the earring possible and to organize my necklaces so that they are not tangled. It is a little too big to travel but great for at home or larger storage. The box has a handle but no lock. It did not have any smells that were noticeable. I got the white and I like how it looks on with the other things in my room. The white color is clean and has a matte finish.
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Reviewed in the United States on July 21, 2025
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Olivia
Grantham, US
★★★★★ 5
Great quality
Color: White, Color: White
Very nice jewelry box for a low price! Great quality and looks expensive.
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Cuba, US
★★★★★ 5
Love it.
Color: Cloud White, Size: 4.4"D x 4.6"W x 2.8"H, Style: Upgraded Small Size
Love this thing. Its adorable, small, and fits everything I need it to.
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Jayde
Alexandria, US
★★★★★ 5
Highly recommend!
Color: Cloud White, Size: 4.4"D x 4.6"W x 2.8"H, Style: Upgraded Small Size
Perfect size for travel! Lovely appearance and a lot of storage for a small box
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Reviewed in the United States on December 21, 2025
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RBC
Lowell, US
★★★★★ 5
Great traveler's piece.....!!!
Color: Cloud White, Size: 4.4"D x 4.6"W x 2.8"H, Style: Upgraded Small Size
I traded a smaller jewelry box for this one because I could separate my yellow gold from my white gold pieces. No more searching, digging, or forgetting what I packed. Good size for a 10 day trip......... yes ...that is 10 different outfits.
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Reviewed in the United States on October 1, 2025

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