SKU: 33328304834

Sway

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Description

SwayBy: Ori Brafman, Rom Brafman A fascinating journey into the hidden psychological influences that derail our decision making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone important? Why are we more likely to fall in love when theres danger involved? In Sway, renowned organizational thinker Ori

By: Ori Brafman, Rom Brafman     
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.

Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).

Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.

Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
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SKU: 33328304834

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4.7 ★★★★★
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Lisa R.
Pawtucket, US
★★★★★ 5
Winners in my book
Size: Queen (Mid Loft), Number of Items: 1
Great bang for your buck ! Almost have a bunch feel to them. Hold their shape
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Reviewed in the United States on May 29, 2026
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Zane Potts
Alexandria, US
★★★★★ 4
Softer than expected
Size: Queen (Mid Loft), Number of Items: 1
Not as firm as I would like. Make sure you want a soft pillow if you choose this one. Seems high quality otherwise
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Reviewed in the United States on August 6, 2025
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ADKer
Phoenix, US
★★★★★ 5
Super comfortable and great neck support
Size: Queen (Mid Loft), Number of Items: 1
This pillow is super comfortable! It has support for the neck, which is so important so that my neck doesn’t end up creasing and cutting off your air. Great for side, sleepers or people that need a little bit more support. The height is about 5 inches- it appears firm, but it conforms to your neck shape and supports it. Great value for the money! I own four of them and guests finds them comfortable also
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Reviewed in the United States on June 1, 2026
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Amazon Customer
Waukegan, US
★★★★★ 5
Perfect Pillow
Size: Queen (Mid Loft), Number of Items: 1
This is the best pillow I’ve ever had! Supportive yet soft. Never goes flat. I’m a side sleeper and I have neck and shoulder pain and this pillow keeps my head and neck in alignment. I’m buying a set for our camper and our 2nd home so I can sleep comfortably wherever I go. Price point is spot on for the quality of pillow.
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Reviewed in the United States on July 23, 2025
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Tahoetech
Birmingham, US
★★★★★ 5
Soft pillow
Size: Queen (Low Loft), Number of Items: 1
Very good, very soft pillow.
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Reviewed in the United States on March 23, 2026

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