SKU: 3480933688

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition IrrelevantThe global phenomenon that has sold over 4 million copies, is published in a record breaking 49 languages and is a bestseller across five continentsnow updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic. In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Rene

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:

  • A new preface by the authors: Help! My Ocean Is Turning Red
  • Updates on all cases and examples in the book, bringing their stories up to the present time
  • Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years

A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.

To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.

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SKU: 3480933688

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Nathan
Lake Worth, US
★★★★★ 4
OK book
Format: Hardcover
OK book. You will need a lot more than this to pass an actuary exam. Get coaching actuary or infinite actuary in addition
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Reviewed in the United States on February 28, 2020
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Mayla F. Granado
Alexandria, US
★★★★★ 5
Super Helpful book on ERM
Super Helpful Book on ERM. If you want to learn it the right way the first time, this book is it.
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Reviewed in the United States on July 1, 2021
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Peter
Lake Worth, US
★★★★★ 5
Value based ERM processes
Format: Kindle
I liked the read because it is an easy read and probably the only book one needs for ERM.
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Reviewed in the United States on December 12, 2020
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Ted Bilich
Whiting, US
★★★★★ 5
This is the book I recommend to all my clients who are interested in risk ...
Format: Hardcover
This is the book I recommend to all my clients who are interested in risk management. Sim Segal does a terrific job of providing a thorough, concise, readable, and actionable manual for understanding and implementing enterprise risk management.
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Reviewed in the United States on October 3, 2014
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internetwheels
San Leandro, US
★★★★★ 5
Great for law students
Format: Paperback
Book arrived in great condition. Perfect for those attending law school.
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Reviewed in the United States on August 19, 2025

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