SKU: 40865081323

看漫畫讀懂行為經濟學:人一點也不理性,扭轉你的思考偏誤,做出聰明好選擇

Sale price$95.40 Regular price$106.00
Save 10%

Pay in installments of $26.50 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Sep 2 - Sep 7

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

看漫畫讀懂行為經濟學:人一點也不理性,扭轉你的思考偏誤,做出聰明好選擇: : () MICHE Company LLC : 50 Hirobumi HOSHII 2006Young Jump140 Matsuo Yoko Kawanishi Satoshi 1998Game Theory

監修: 川西諭  |  繪者: (漫畫) 星井博文 / 松尾陽子 / MICHE / Company LLC  |  譯者: 陳維玉


漫畫×圖解 為你解碼行為經濟學
★那些懂行為經濟學的政治人物、企業,成功人士,早就洞悉人類大腦的運作機制,替自己訂定有利的決策與避開風險
★丹‧瑞利、丹尼爾‧康納曼等眾多行為經濟學家,早已投身研究人類大腦運作與行為之間的祕密。點出人類和我們想得不一樣
★老是做錯決定、想要洞察人心者必讀!

  人類和傳統經濟學定義的,人類會理性思考,選擇最合乎本身利益的行動,且做出不會後悔與最適當的抉擇不同,人類原本就是不理性的生物,會依照直覺做出決策,很容易發生衝動的行為。

  所以,我們常常會有:
  明知道要工作卻經常偷懶;明明換工作比較好,卻常無法下定決心
  一場電影不好看,卻因為不想浪費票錢,還是忍耐看完
  投資股票時,聽到不利的投資資訊時,只聽自己想聽的,導致賠錢
  常常買了東西後,之後又放著不使用……
  為什麼股票下跌,卻不願停損,一直買進攤平?

  會有這樣的行為,那是因為人類有「動物腦」和「人類腦」的機制。

  ◤你我的行為,受動物腦與人類腦的宰制,
  做出成功選擇的人,是管好自己大腦的人!◢

  本書從「動物腦」與「人類腦」的兩個系統,
  解析人類大腦的運作機制,
  並透過已有多位經濟學大神投入研究的行為經濟學裡,以心理學的觀點為我們解釋人類的行為背後的動機與緣由。

  ●想要人們自動自發地改變行為?例如,希望顧客結帳時自動保持社交距離,怎麼做?
  →利用輕推理論,以非強制的手法引導人們做出符合期待的舉動。

  ●店家推出的折扣50%和買一送一優惠,聽起來一樣,但實際上感受卻不一樣
  →改變說法即能改變情緒,巧妙運用人類參考基準點的框架效應。

  ●為什麼中大獎或得到年終獎金時,我們會比較捨得花錢?
  →這是因為我們心中所設定的心理帳戶緣故。許多人會自行在心中大略設定各項支出的上限金額,然後在這個範圍內使用金錢,也就是所謂的心理帳戶。

  透過本書,以漫畫與圖解深入淺出的文字,說明日常生活中常見的各種行為經濟學理論。諸如:
  執著於已花費成本──沉沒成本的詛咒、只參考對自我有利的資訊──確認偏誤和樂觀偏誤、多數人選擇的一定是對的嗎?──從眾效應……
  這些行為經濟學理論廣泛地應用在商業和行銷領域,也用來當做政策推行的工具。當你懂得更多,更能掌握大腦運作的機制,理解人類有時不經大腦,直覺反應的機制和對策,你也能開始懂得利用人類腦與動物腦,做出聰明好選擇。

 

作者

漫畫:星井博文(Hirobumi HOSHII)

  漫畫原作者兼漫畫家。2006年以《Young Jump周刊》出道,擔任多本青年誌、網絡漫畫和商業漫畫的原作,累積發行量超過140萬本。代表作包括《看漫畫輕鬆理解九成的表達方式》(鑽石社)等。

漫畫:松尾陽子(Matsuo Yoko)

  漫畫家。擅長領域為廣告漫畫和商業漫畫。代表作有《看漫畫讀懂如何提高企業業績》。

監修者

川西諭(Kawanishi Satoshi)


  為上智大學經濟系博士、教授。於東京大學研究所經濟學系畢業後,從1998年起在上智大學經濟系任教。主要研究領域為運用賽局理論(Game Theory)和行為經濟學分析社會經濟現象,像探討經濟波動、金融危機、環境問題、少子高齡化以及地方發展等各種問題。目前正多角化分析地方和企業內的人際關係對經濟活動的影響,並研究探討有什麼方式能實踐理想的人際關係。主要著作有《賽局理論的思考方式》(角川/中經出版)、《經濟學中的微積分入門》(新世社)、《圖解行為經濟學》(秀和系統)、《金融的本質》(合著,有斐閣)、《看漫畫輕鬆理解博弈理論》(日本能率協會管理中心)等。

譯者

陳維玉


  東吳大學中文系畢業,大阪市立大學文學研究科碩士。兼職日文書籍翻譯及日本旅遊書寫作
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 40865081323

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 25 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
M
Verified Purchase
MunchkinsMomsez
Bozeman, US
★★★★★ 3
No cat claws allowed!
Color: Cypress, Size: Twin, Color: Cypress, Size: Twin
The quality of this set isn't the best. It you have a cat, a sharp claw or two will do visible damage! I actually clipped the loose threads off days ago, but there's still that double track of claw marks that will always be there. The pillow sham is also huuuge and looks awkward on a twin bed. It you have a large pillow it should be ok. The pillow sham isn't sewn together properly either, the fabric is bunched up where the seams meet. The comforter is pretty lightweight, so I will definitely be needing another blanket (or two!) with this one for winter. However, the set IS very soft, and it IS nice and cozy. The color in person is ok/does not look like photo advertised, as is, it would probably look nicer on a better quality set. The three stars is for comfort only. I will update this review after washing it a couple of times. Update: not even a month, and the fabric has ripped where the claw mark is. But, I have decided to keep it after all, if only for the comfort. Still not happy with the cost vs the quality. Latest update: added last 2 photos to show progression of wear. It does wash up well enough all considered. 3/31/24 Tears in the material (non-sherpa side) continue to appear. If you apply any type of tension to the fabric while making the bed, or just trying to pull the comforter over you when you roll over, you can hear the fabric tearing. I have found 6 tears to date.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 3, 2023
J
Verified Purchase
John cromwell
Phoenix, US
★★★★★ 5
Finally we BOTH can sleep comfy!
Color: 08 - Black, Size: Queen
So for years my boyfriend has always liked “jersey sheets” or “tee shirt” sheets or sheets made of flannel. He says he doesn’t like the feeling of cold “silky” feeling sheets as he’s always cold. I’m opposite and am always hot, and anytime we stayed in a nice hotel I looked forward to being able to sleep on cooler, taught, soft sheets for a couple of nights. I was able to deal with our old sheets but the issue we both hated was after awhile any sheet we got would get pilling. We even splurged and got a $60 flannel sheet which did the same thing forcing me to shave off these little annoying fuzz balls that make it feels like there is thousands of crumbs on the sheets. I also would wash our bedding once a week because the Jersey sheets seemed to “grow” as we move around in bed making it so the sheet was not taught and super annoying to lay on. The day I would wash them they would be comfortable but ultimately by the end of the week they would be almost hanging off our mattress. I ordered these sheets on a whim and got them the same day and immediately just threw out the jersey sheet and put this on (I didn’t even wash it, I know it’s gross but I was desperate for a comfy nights sleep and they came around 8pm) when I put them on I realized how soft and comfortable they felt. I also liked how the pillow cases are larger than most pillow cases that I have had in the past. We’ve been using these sheets for about a week and I love how I don’t wake up with my pillow popping out of the case anymore. The sheets have loosed ever so slightly since a week of sleeping but still are really taught and comfortable. They are cooler than flannel or fabric sheets and are initially cold when you first lay on them but I wouldn’t consider them “cooling” but they keep me from feeing extremely hot. They are way better than I ever would have expected for the price. I look forward to laying on them at the end of each day, even my boyfriend laid in bed the day I got them and said “wow I didn’t think I would like sheets like this, these are so soft!” And fell asleep immediately. We ended up ordering a second set in grey and the color is pretty. I still have yet to wash them, I usually use 2 tide pods when washing the bedding but I might get some fabric softener (as I hear it helps with pilling) to prevent the possibility of having that happen to these sheets in the future. I am hoping they hold up well after the wash and longer use. If they start to pill after wash, I will come back and update my review. Until then, I would highly recommend these sheets for the quality and the price point that they are offered at. Honestly, at this point even if they pill months from now I probably wouldn’t even be upset as long as they stay the same price I would just buy another set as they are just that comfortable and soft. UPDATE: So it has been about 3 months since I have purchase and used these sheets. They are still as soft as the day I first put them on. I’ve been washing them bi-weekly along with my comforter and pillowcases. I wash them with warm water using a combination of tide pods and added Downy fabric softener. They say to hang dry them in the description but I have been putting them in the dryer on medium and have been taking them out after around 20-25 minutes, they seem to dry extremely quickly. They have yet to have absolutely any pilling and also have not shrunk or stretched. Also I have a cat that is very active and also sleeps with me who enjoys kneading on my bed and I haven’t even noticed any signs of wear what so ever to the eye or to the feel. I highly recommend these sheets. I still have yet to even open the second set I purchased!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 10, 2024
J
Verified Purchase
Joy Joy
Omaha, US
★★★★★ 5
Happy With Our Purchase
Color: 07 - Charcoal, Size: King, Color: 07 - Charcoal, Size: King
When we opened the package the sheets were soft. We wash everything before we use it, so in these went. The sheets held nicely through the washing machine, the edges stayed sewn up and the sheets are still fluffy. The sheets fit nicely on our bed and have a nice cooling effect in this 80-degree weather. We think these sheets were a quality purchase that was affordable.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 6, 2026
M
Verified Purchase
Marcus
West Palm Beach, US
★★★★★ 5
Honest Review
Color: 25 - Burgundy, Size: Queen
Very good product, I would highly recommend it. It is soft and keeps you cool throughout the night. I am someone who burns hot all day and night so these sheets have been a great purchase so far as I can tell. I got the red ones and they are very nice and pleasing to the eye. The quality of the sheets is high and not to bad for the price considering other products. It’s not very elastic so make sure you purchase the right size. You get 2 pillow cases and 2 sheets. The sheets seem pretty durable as well which is nice.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 8, 2026
J
Verified Purchase
jeniene
Port Orchard, US
★★★★★ 4
Utopia bedding is GREAT
Color: 15 - Sage Green, Size: King
I had never heard of Utopia before I suddenly needed to buy bedding for my adult autistic son. He has sensory issues so shopping for anything that touches his body is a bit of a nightmare. I took a gamble on these sheets but it paid off big time! He says they are the most comfortable sheets he has ever slept on and that he doesn't overheat sleeping in them. What I liked about them is that the pockets were deep enough that it fit on his oversized plush mattress easily. I love the color and the ones I bought were very true to the picture. These are soft, comfy, they look nice and they are affordable. I liked this brand so much that I went ahead and got pillows and a comforter from them as well. Its is great for my son and I am very pleased to have found a fabric he tolerates.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026

recommand products