SKU: 48410780961

The Confidence Map

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Description

The Confidence MapBy: Peter Atwater A groundbreaking framework for making better decisions by understanding and mastering confidence. What does our desire for certainty and control have to do with our decision making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely

By: Peter Atwater     
A groundbreaking framework for making better decisions by understanding – and mastering – confidence.

What does our desire for certainty and control have to do with our decision-making? According to behavioral economics pioneer Peter Atwater, the answer is simple: everything. 

In The Confidence Map, Atwater explores the hidden role of confidence in the choices we make, and why events described as being unprecedented are often entirely predictable—if we know what to look for.

Using compelling stories from the past and present, Atwater shows readers how to apply the same tools he teaches the world’s leading institutional investors, corporations, and policymakers to help them make sense of complex situations and optimize strategy.

You will learn:
• How psychological distance consistently affects the choices we make
• Why "Me-Here-Now" decision-making is such a powerful force
• What happens at confidence peaks that leads to our downfall
• The five ways we respond to extreme vulnerability
• When consumers' feelings of certainty and control - not price - drive demand 

The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. 

Whether you’re investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
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SKU: 48410780961

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4.6 ★★★★★
Based on 7 reviews
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Steven D
Lowell, US
★★★★★ 5
Perfect cable management
Color: Black, Size: Standard
I set these up on my sit/stand office/gaming desk and trust me when I say I have a lot of cords, power blocks and what not going on. 2 27" monitors (both have DP and HDMI hooked up), two laptops, PS5, gaming speakers, iPad, docking station, phone charging station...and this thing holds all of the cables, blocks AND the Anker multi-plug with 12 outlets. No cords hanging, everything clean. Super easy to install, I totally recommend this product. I like it so much I bought another one for my girlfriend for her home office to get her all set up. You won't regret it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 6, 2024
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Verified Purchase
Brandi
Carnegie, US
★★★★★ 4
Use Velcro or Command strips and save yourself money
Color: Black, Size: Standard
These are high quality and are nice additions for the VIVO standing desks. However, they only fit slim power strips. My power strips were too wide to fit these. I ended up just using Velcro and Command strips to attach the power strip under my desk and purchasing cable management wires. In the end, I think it turned out much better than using these cable management trays and also saved me a significant amount of money.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 9, 2024
P
Verified Purchase
Phillip
Massapequa, US
★★★★★ 5
Works for hiding cables
Color: Black, Size: Standard
Worked great to manage my cables to my pc setup. My double wide surge protector fit in there just right. Easy to mount with the holes and the bottom to fit a screw driver or power drill. Not too flimsy.
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Reviewed in the United States on March 30, 2026
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TYB FET
Phoenix, US
★★★★★ 5
Sturdy and big
Color: White, Size: Extra Deep
Worked perfect. Sturdy and fit the UPS we are using
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Reviewed in the United States on May 8, 2026
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Minh
Houston, US
★★★★★ 5
N/A
Color: Black, Size: Standard, Color: Black, Size: Standard
Clean Looking,
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Reviewed in the United States on May 13, 2026

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