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Description
Mamma MilanoEmbrace female empowerment with J. J. Martin, founder of world renowned Milanese lifestyle brand La DoubleJ, in the ultimate insiders guide to Italy and her magic, Mamma Milano. Each copy is bound in one of three LaDoubleJ fabrics. Orders will be fulfilled with one of the fabrics available, selected at random. La DoubleJ is probably the only fashion company whose founder is also its in house guru. Her company is growing at an increasingly fast pace,
Embrace female empowerment with J.J. Martin, founder of world-renowned Milanese lifestyle brand La DoubleJ, in the ultimate insider’s guide to Italy and her magic, Mamma Milano.Each copy is bound in one of three LaDoubleJ fabrics. Orders will be fulfilled with one of the fabrics available, selected at random.
“La DoubleJ is probably the only fashion company whose founder is also its in-house guru. Her company is growing at an increasingly fast pace, as is the community of women surrounding the label with a supportive ‘feminine energy.’” —Vogue Runway, January 2020
After moving from Manhattan to Milan 20 years ago, with no job, no friends, and no patience for the Italian way of life, J.J. Martin realized she had no option but to surrender to the vibrant but slow-paced lifestyle. In so doing, she discovered more joy (and success) than she could ever have imagined.
In this uplifting volume, Martin invites us to jump on board and join her on her journey—an outsider’s evolution through life, love, loss, creativity, and magic—to today’s beloved “Milano.” Dive into the delights of Italian fashion, food, and good living; meet some of Italy’s leading female tastemakers (the “La DoubleJ Babes”); tap into Martin’s spiritual secrets for unleashing inner creativity and wisdom; and more—all with a dash of LaDoubleJ vintage chic and oodles of Italian style. This feel-good book is a celebration and a creation story—both of a brand and of becoming your own woman, the Italian way.
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4.2 ★★★★★
Based on 16 reviews
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Product Reviews
★★★★★ 5
You will laugh and cry
Format: Kindle
Luckily, I stumbled into a link to this book on Transfeminine Review. One warning: take your eye makeup off before reading. You will laugh till you cry and that is not a good look with mascara.
The plot resembles the movie American Fiction. Pearl is an aspiring trans woman writer. Her first novel has sunk without a trace so now she is going to try something more commercial: a gay male romance with James Bond action marketed to straight women who love that kind of thing. She's even adopting a pen name as Paul Sisters, s gay man.
For a time it works. She has a publisher, Muzzle And Escutcheon is selling well and "Paul" has a fan following. Still, it's getting harder and harder to maintain her fake identity and she's having to make ever more compromises with her own identity and relationships.
One other caution. Pearl does have to deal with casual transphobia. One sequence of her doing an online chat as Paul with transphobic fans and trying not to let it get to her I foundto be particularly triggering
Good, funny, recommended
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Reviewed in the United States on April 19, 2025
★★★★★ 5
Brilliantly written
Format: Kindle
I read this in a single sitting, mesmerized. I cared about the protagonist even as she made increasingly bad and soul damaging decisions. I love love love her girlfriend and her roommate is also fun. One could argue that the humorous elements convey the dangers of being a trans woman in both publishing and life especially well. I also enjoyed the publishing scene aspects like in Yellowface. A great read. I’m now a fan!
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Reviewed in the United States on January 6, 2025
★★★★★ 5
got it
Format: Hardcover
got it when i was supposed to but can't review it anymore as it was a gift. it would be nice to just be able to star something & not HAVE TO write 20 words.
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Reviewed in the United States on May 30, 2013
★★★★★ 5
Great gift!
Format: Hardcover
Really nice quality, good illustrations. My boyfriend loved it.
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Reviewed in the United States on January 29, 2016
★★★★★ 5
Five Stars
Format: Hardcover
Great, got it autographed by hank Azaria, the voice of moe
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Reviewed in the United States on March 19, 2015