SKU: 54673154492

發現峇峇娘惹：推動近代東南亞發展的神祕商業貴族 (日本知名記者 太田泰彥)

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發現峇峇娘惹：推動近代東南亞發展的神祕商業貴族 (日本知名記者 太田泰彥)2015 Yasuhiko Ota 1985MIT20042021 20152017

作者：太田泰彥 ｜ 譯者：葉靜嘉

　　★《半導體地緣政治學》作者新作

       神祕而充滿魅力的「峇峇娘惹」（亦稱為「土生華人」），是當代東南亞一個極具特色的族群。他們的祖先是來自中國南方的華人移民，這些移民與東南亞的當地人通婚，自十五世紀以來持續繁衍生息，雖然他們還保有中國傳統及習俗，但在語言及生活習慣上，也融入當地文化，成為東南亞的一部分。
 
　　作為跨海移民後裔的峇峇娘惹，數百年來是西方與東方貿易及文化交流的橋梁，因而有「商業貴族」的美名。自十六世紀的地理大發現時代開始，善於經商且擁有多語言天賦的峇峇娘惹，成為歐洲貿易勢力的代理人，通過香料貿易、錫礦和橡膠種植等商業活動積累了巨額財富，展現出他們作為商業貴族的雄心和智慧。
 
　　峇峇娘惹的影響力不僅限於商業領域，融合中國傳統及東南亞文化的他們，更具有獨特的美感及創新意識。不論是著名的「娘惹料理」、傳統服飾「可巴雅」，以及各種生活用品及家園建築，峇峇娘惹擅長吸納各種不同文化的優點，再創造出屬於自身、帶有鮮豔色彩的產品。
 
　　如同本書指出，「峇峇娘惹創造新經濟價值的『創新』，並非來自供應端的先進技術，而是以消費端所產生的能量作為驅動引擎。」
 
　　本書作者是日本知名國際記者太田泰彥，他於2015年派駐新加坡，當時新加坡政府致力推廣的峇峇娘惹文化，讓他產生高度好奇心，被稱為商業貴族的峇峇娘惹，其獨特的文化魅力從何而來？他們又如何推動東南亞的發展，進而奠定新加坡的繁榮基礎？
 
　　為了回答這個問題，太田尋訪東南亞各地的峇峇娘惹人士，深入調查此族群的神祕身世，挖掘出許多不為人知的精彩故事。
 
　　★為何李光耀拒絕承認自己是峇峇娘惹？又為何李顯龍推動峇峇娘惹文化的復興？
　　★從花磚瓷器、到服裝首飾，為何峇峇娘惹的日用品總是呈現可愛的粉色系風格？
　　★新加坡米其林餐廳的主廚，如何將峇峇娘惹的家常菜，昇華為料理藝術？
　　★馬來西亞及印尼的峇峇娘惹，如何在保有中國傳統習俗的同時，積極融入在地文化？
 
　　今天峇峇娘惹的影響力不限於商業領域，融合中國、東南亞乃至於西方等多種文化的族群特色，更令他們深具魅力。比如結合華人烹煮傳統及南洋食材的「娘惹料理」，或是色彩鮮明、具有獨特美感的粉色瓷器，還有融合中國及印度宗教傳統的服飾建築。峇峇娘惹多采多姿的文化魅力，不只是東南亞文化，更是全球化的完美體現。
 
本書特色
 
　　★本書是快速了解峇峇娘惹族群以及東南亞移民文化的絕佳人文作品。從十五世紀鄭和下西洋時代的篳路藍縷，到十九世紀殖民時期的商業貴族，作者深入歷史脈絡，一一解答許多不為人知的歷史真相。
 
　　★作者是日本知名記者，長期從事專欄寫作，擅長以精準的眼光剖析文化趨勢及國際議題的關聯性，再加以書寫成精彩的故事。
 
　　★本書挖掘峇峇娘惹許多不為人知的故事，包括最具代表性的李光耀家族史。本書從作者多次採訪李光耀及李顯龍的經驗，揭露善於經商的峇峇娘惹，對近代東南亞發展的重要影響。
 
　　★本書不只是峇峇娘惹數百年發展史的回顧，更是當代峇峇娘惹文化傳承的見證。作者採訪多位峇峇娘惹人士，包括泰國工程師、馬來西亞及印尼的企業家、新加坡米其林餐廳主廚及精品酒店企業家，勾勒出峇峇娘惹族群多元豐富的文化特色。

作者
 
太田泰彥 Yasuhiko Ota
 
　　《日本經濟新聞》編輯委員。畢業於北海道大學理學系（專攻物理化學），1985年加入日經新聞。留學美國麻省理工學院（MIT）後，曾駐美國華盛頓及德國法蘭克福。日經頭版專欄「春秋」撰稿人。2004至2021年，擔任編輯委員兼社論撰稿人。
 
　　從2015年起採訪駐點自東京遷至新加坡，在亞洲各地針對地緣政治、貿易、外交、創新科技、國際金融等主題進行採訪，2017年以中國「一帶一路」倡議為主題的報導，獲「伯恩─上田紀念國際記者獎」。另著有《半導體地緣政治學》。
 
譯者
 
葉靜嘉 
 
　　花蓮人，政治大學日本語文系碩士。喜歡大谷翔平和宇多田光、台灣的山海等美麗的事物。
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Kristina
Waukegan, US
★★★★★ 5
Great value, easy set up!
Style: All-in-One Printer
So far I give this Epson Eco Tank ET-2400 a five star review. It was very easy to set up. I bought for printing some legal documents as well as personal ones. The scan feature on this epson printer is amazing. Over the last several days I have been working to upload family photos that were in a bin my mom kept that we have had from well before I was born. These photos some of them are from the 1940's. I have been able to upload probably a thousand photos so far and still am only half way through. The espon scansmart app is amazing as well. I have been uploading up to 6 photos at once depending on the size, crop them and then save them all in a few easy steps. The app is able to detect the photos very quickly and separate them perfectly. I'm so glad I bought this print and I believe the ink will last as long as they claim. Would definitely recommend to family/friends.
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Reviewed in the United States on May 17, 2026
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John Downs
Waukegan, US
★★★★★ 5
Easy to use, Prints great!
Style: All-in-One Printer, Style: All-in-One Printer
Full disclosure, I own a Epson Ecotank at home and I bought this one for my business. I do not print a lot otherwise I would’ve bought a laser printer. For someone who doesn’t do a lot of printing it’s perfect. It prints photos flawlessly as you see in my photo I printed a photo of my grandson. I would say even if your print needs are in the middle this would be a great printer. It doesn’t use much ink at all. And now you can find off brand ink for a fraction of the price of name brand.
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Reviewed in the United States on May 9, 2026
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Tom T
Cuba, US
★★★★★ 3
Good Printer Imposible Instructions.
Style: All-in-One Printer
Received the printer yesterday and began the process of setting it up. First I needed to download the software and drivers. That's when the pain began. I understand wireless printers and shared network printers. In this case, I wanted to connect the printer to our home wireless network so different computers could access it. The User's Guide spends a little time on a "Wireless Direct" setup where you connect your computer wirelessly directly to the printer, but little time on a LAN printer setup. After loading all the software and drivers, I finally got the printer connected to my LAN, but it took a number of false starts and trial and errors to get the printer on the LAN to be visible to my laptop. There are essentially zero instructions about this in the user's guide. Eventually I got it to print on my laptop. Then I needed to hook it up to my wife's laptop. Again, no instructions on connecting multiple computers to the printer over a LAN. I did know enough to "share" the printer in the printer settings. I eventually installed the complete software and driver package on wife's laptop. When trying to connect wirelessly, I kept getting error codes. After a few hours, I defaulted to the USB cable installation method. Now I could at least complete the installation without errors. When I went to the list of printers on the laptop I saw the epson, but it said "offline". I think that's because what I was seeing was the USB instance of the printer, not the LAN version. I finally went to Device Manager and found a second instance of the epson printer marked "Network". I was able to make this the default and the printer would now print from both laptops. Only about 3 hours more to get a second laptop to print. Since the Epson EP 2400 is a home printer and likely to be set up for wireless operation, it should take a visit by the Geek squad to get it up and running. Epson should be ashamed of their manual and instructions. Now that it's working, it does seem to print well although a bit slow.
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Reviewed in the United States on September 27, 2023
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Apiffanie George
Carnegie, US
★★★★★ 5
Great product, quality colors and vibrant prints
Color: 1BK/1C/1Y/1M
Best Sublimation Ink I have found so far. Great size bottles for the price you pay. Lasts a long time and the colors print great and when you press the print the colors come out BEAUTIFUL and VIBRANT! Dries quickly after printing so no worries on smudging but even after sitting over a month on the paper still presses like you printed it that day!
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Reviewed in the United States on May 4, 2026
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Bel Anne Craft Studio
Phoenix, US
★★★★★ 5
Consistent, Vibrant Results That Match My Designs Perfectly
Color: 1BK/1C/1Y/1M
I’ve been consistently purchasing this Hiipoo sublimation ink for my sublimation printers, and I’ve been extremely pleased with the results. The print quality is excellent, with vibrant colors and clean transfers every time. What I really appreciate is how true the final product turns out compared to my original designs. The colors stay accurate, and the finished results look exactly the way I intended, which is very important for my projects and products. This ink has been reliable and consistent, and I will definitely continue using it for my sublimation work.
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Reviewed in the United States on April 30, 2026

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