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InnovatingBy: Luis Perez Breva Illustrator: Nick Fuhrer Discover the MIT developed, doers approach to innovation with this guide that reveals you dont need an earth shattering idea to create a standout product, service, or businessjust a hunch that you can scale up to impact. Innovation is the subject of countless books and courses, but theres very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same,
By: Luis Perez-Breva | Illustrator: Nick FuhrerDiscover the MIT-developed, “doer’s approach” to innovation with this guide that reveals you don’t need an earth-shattering idea to create a standout product, service, or business—just a hunch that you can scale up to impact.
Innovation is the subject of countless books and courses, but there’s very little out there about how you actually innovate. Innovation and entrepreneurship are not one and the same, although aspiring innovators often think of them that way. They are told to get an idea and a team and to build a show-and-tell for potential investors. In Innovating, Luis Perez-Breva describes another approach—a doer’s approach developed over a decade at MIT and internationally in workshops, classes, and companies. He shows that innovating doesn’t require an earth-shattering idea; all it takes is a hunch. Anyone can do it. By prototyping a problem and learning by being wrong, innovating can be scaled up to make an impact. As Perez-Breva demonstrates, “nothing is new” at the outset of what we only later celebrate as innovation.
In Innovating, the process—illustrated by unique and dynamic artwork—is shown to be empirical, experimental, nonlinear, and incremental. You give your hunch the structure of a problem. Anything can be a part. Your innovating accrues other people’s knowledge and skills. Perez-Breva describes how to create a kit for innovating, and outlines questions that will help you think in new ways. Finally, he shows how to systematize what you’ve learned: to advocate, communicate, scale up, manage innovating continuously, and document—“you need a notebook to converse with yourself,” he advises. Everyone interested in innovating also needs to read this book.
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★★★★★ 5
Kingdom of the gods.
Format: Hardcover
Got my 1st copy in '67... still valuable as ever. A must read. A bit expensive but the pix are worth it! MJB
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Reviewed in the United States on May 26, 2013
★★★★★ 5
Changed perspectives
Format: Hardcover
Thoroughly enjoyed the book back when it came out and in re-discovering it now. It was just what I needed.
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Reviewed in the United States on December 1, 2012
★★★★★ 5
Great alternative toothpaste
Flavor Name: Mint, Size: Pack of 1 (4 Ounce)
Paste seems to work very good on teeth and removing stains and tartar leaves a fresh clean smelling breath no residue I highly recommend this and the cinnamon is even better It seems to be gentle on the teeth and it seems to whiten your teeth slowly great taste phones up perfectly
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Works well, tastes great and it’s non-toxic
Flavor Name: Mint, Size: Pack of 1 (4 Ounce)
So far I love the fresh and clean feeling I get with this toothpaste. I love that it’s non-toxic. I even pair it with a boar bristle wooden toothbrush to keep all of the micro plastics out of my system. My younger daughter who is 7 started using it and she says it’s not too minty for her but it definitely freshens your breath and whitens teeth well, keeps cavities away.
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Give it a shot!
Flavor Name: Mint, Size: Pack of 1 (4 Ounce)
Seems better. No overpowering flavor and I do believe my teeth felt cleaner. Try it.
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Reviewed in the United States on June 2, 2026