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我們為何相信：從鬼魂、神和外星人，到陰謀、經濟和政治，大腦如何打造信念並鞏固為真理: : Michael Shermer Michael Shermer HBODiscovery
作者: 麥可．謝爾默 | 譯者: 蔡丹婷
理性試圖駕馭信念，而信念總是脱韁而行。
我們的信仰或迷信，是如何根深蒂固的？
人們不僅相信奇怪的事物，更會相信任何事物，
是什麼助長了我們對於科學不予採信的事情，深信不疑。
關於信念如何誕生、形成、強化、挑戰、改變和消失，
最全面且啟發性的一本書。
我們的信仰或迷信，是如何根深蒂固的？
人們不僅相信奇怪的事物，更會相信任何事物，
是什麼助長了我們對於科學不予採信的事情，深信不疑。
關於信念如何誕生、形成、強化、挑戰、改變和消失，
最全面且啟發性的一本書。
在《我們為何相信》這本綜合了三十年研究的著作中，心理學家、科學史家和世界上最著名的懷疑論者麥可‧謝爾默（Michael Shermer），顛覆了關於人類如何形成（對世界）信念的傳統思維。
首先是信念，然後才是對信念的解釋。
我們的大腦是信念引擎。從透過感官流入的感官數據，大腦會自然地尋找和發現模式，然後為這些模式賦予主體性、注入意義。
一旦這些模式形成了信念，大腦便開始尋找支持這些信念的證據，如此加速鞏固信念的過程，這個過程周而復始地進入信念確認的正回饋循環；而我們的大腦用以鞏固信念的認知工具，數量非常眾多。
本書以五個部分，說明我們何以相信奇怪的事物，更相信任何事物；書中從懷疑論角度切入，從政治、經濟、宗教領域，到陰謀論、超自然現象，以及人類為何相信不明飛行物、相信外星人綁架、相信超自然事物、相信讀心術等等，為什麼人們總相信自己是對的，別人都是錯的。
透過對這些現象的分析，謝爾默期許，能為長期相信某個觀點或信仰的人帶來不同的思辨角度。也強調了我們之所以需要科學，就是因為科學是有史以來確定信念是否符合現實的最佳工具。
本書特色
既有「說明人心想要相信、渴望縱身一躍」的信仰第一手真實故事，亦有「探索政治極化、人類偏誤和陰謀論」的人文社科關注，也有「信念如何在大腦中成形、強化、改變」的認知科學觀點。
作者
麥可．謝爾默（Michael Shermer）
《科學美國人》雜誌的專欄作家，《懷疑論者》雜誌的創始人，懷疑者協會會長，為美國公眾生活中的重要人物。克萊蒙特研究大學客座教授，曾在加州大學洛杉磯分校教授心理學、演化論和科學史。他著作頗豐，出版過九本書，包括暢銷書。
譯者
蔡丹婷
師大翻譯研究所畢業。坐過辦公室，當過英文老師，但還是最喜歡翻譯，最愛的是家人。極喜歡窩在家中推敲字句的日子，更喜歡透過不同語言接觸新知，夢想是能使用八國語言。過去二十年主要為HBO頻道及Discovery系列頻道翻譯字幕，譯有《綠手指聖經》、《形狀：資訊、生物、策略、民主和所有事物背後隱藏的幾何學》。
《科學美國人》雜誌的專欄作家，《懷疑論者》雜誌的創始人，懷疑者協會會長，為美國公眾生活中的重要人物。克萊蒙特研究大學客座教授，曾在加州大學洛杉磯分校教授心理學、演化論和科學史。他著作頗豐，出版過九本書，包括暢銷書。
譯者
蔡丹婷
師大翻譯研究所畢業。坐過辦公室，當過英文老師，但還是最喜歡翻譯，最愛的是家人。極喜歡窩在家中推敲字句的日子，更喜歡透過不同語言接觸新知，夢想是能使用八國語言。過去二十年主要為HBO頻道及Discovery系列頻道翻譯字幕，譯有《綠手指聖經》、《形狀：資訊、生物、策略、民主和所有事物背後隱藏的幾何學》。
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★★★★★ 5
Light, clean scent and leaves hands feeling soft
Scent: Milk & Honey, Size: 50 Fl Oz (Pack of 1)
I’ve been using this hand soap at the sink and it’s been really pleasant for everyday use. The milk and honey scent is light and slightly sweet without being overpowering, which makes it nice for frequent handwashing.
It lathers well and rinses off easily, and my hands don’t feel dried out afterward, which is something I’ve noticed with other soaps. It just leaves a clean, soft feeling without any residue.
Simple product, but it does exactly what you want from a daily hand soap.
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Reviewed in the United States on April 29, 2026
★★★★★ 4
Hand soap
Scent: Milk & Honey, Size: 50 Fl Oz (Pack of 1)
Good scent but too watered down
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Reviewed in the United States on May 4, 2026
★★★★★ 5
Great value and quality hand soap
Scent: Milk & Honey, Size: 50 Fl Oz (Pack of 1)
Very happy with this Softsoap Milk and Honey liquid hand soap. Good quality, nice scent, and doesn’t dry out my hands. I got it at a great price on Amazon and will definitely buy it again instead of from grocery stores. Highly recommended.
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Reviewed in the United States on June 7, 2026
★★★★★ 5
Great Value Antibacterial Hand Soap Refill
Scent: Crisp Clean, Size: 50 Fl Oz (Pack of 1), Scent: Crisp Clean, Size: 50 Fl Oz (Pack of 1)
I use this refill to top off the Softsoap dispensers in both my kitchen and bathroom, and it has been very convenient. The large 50 oz bottle lasts a long time and refills several pumps, so I don’t have to buy small bottles as often. The Crisp Clean scent is fresh and pleasant without being too strong, and the soap lathers well while leaving my hands feeling clean without drying them out.
The easy-pour spout makes refilling simple and helps prevent spills, although the bottle is a little bulky to handle when it’s completely full. Once the level goes down, it becomes much easier to pour.
Overall, this is a practical and economical refill for everyday use. If you’re hesitating between buying multiple small pump bottles and a large refill, this one is better for saving money and reducing plastic waste.
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Reviewed in the United States on May 10, 2026
★★★★★ 5
Amazing moisturizer for all skin types!
Size: 19 Ounce (Pack of 1)
I absolutely love this CeraVe Moisturizing Cream! It keeps my skin soft, smooth, and well-hydrated all day long. I use it on both my face and body, and it doesn’t feel greasy at all. It’s very gentle and perfect even for sensitive skin. I also like that it has no strong scent. A little goes a long way, and the size is great for the price. I highly recommend this product to anyone looking for a reliable daily moisturizer!
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Reviewed in the United States on April 17, 2026