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AndBy: Franco "Bifo" Berardi Series: Semiotext(e) Foreign Agents The changes taking place in our aesthetic and emotional sensibility: a deep mutation in the psychosphere, caused by semio capitalism. Franco Bifo Berardi's newest book analyzes the contemporary changes taking place in our aesthetic and emotional sensibilitychanges the author claims are the result of semio capitalism's capturing of the inner resources of the subjective process: our

By: Franco "Bifo" Berardi   | Series: Semiotext(e) / Foreign Agents 
The changes taking place in our aesthetic and emotional sensibility: a deep mutation in the psychosphere, caused by semio-capitalism.

Franco “Bifo” Berardi's newest book analyzes the contemporary changes taking place in our aesthetic and emotional sensibility—changes the author claims are the result of semio-capitalism's capturing of the inner resources of the subjective process: our experience of time, our sensibility, the way we relate to each other, and our ability to imagine a future. Precarization and fractalization of labor have provoked a deep mutation in the psychosphere, and this can be seen in the rise of psychopathologies such as post-traumatic stress disorder, autism, panic, and attention deficit disorder. Sketching out an aesthetic genealogy of capitalist globalization, Berardi shows how we have arrived at a point of such complexity in the semiotic flows of capital that we can no longer process its excessive currents of information. A swarm effect now rules: it has become impossible to say “no.” Social behavior is trapped in inescapable patterns of interaction coded by techno-linguistic machines, smartphones, screens of every size, and all of these sensory and emotional devices end up destroying our organism's sensibility by submitting it to the stress of competition and acceleration.

Arguing for disentanglement rather than resistance, Berardi concludes by evoking the myth of La Malinche, the daughter of a noble Aztec family. It is a tale of a translator and traitor who betrayed her own people, yet what the myth portends is the rebirth of the world from the collapse of the old.

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SKU: 65145920675

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Gracie Galvan
Port Orchard, US
★★★★★ 5
Hydrating and Powerful Barrier Repair Serum!💧
This serum has been life-changing in calming and restoring my skin barrier. It absorbs quickly, feels lightweight, and instantly soothes irritation without feeling greasy. I’ve noticed my skin looks healthier and more balanced after just a few uses. It’s gentle enough for sensitive skin and works especially well when my skin barrier feels compromised. It is also fragrance-free, which I always appreciate! Trust me, it’s well worth the money!
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Reviewed in the United States on December 28, 2025
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Oc
Cuba, US
★★★★★ 5
Works as created.
Have been using for a few weeks and have noticed 15% improvement in skin and issues. I did notice a difference in the first 24 hours as advertised. It is suggested need a full month I think to see the true results. At 50 I have pre menopausal skin issues- the redness & inflammation, acne, tightness and sensitivity. It is helping in addition to the other Avene skin products that come in the trial box for sensitive or SOS skin box trial size I think ot is called. This has made a difference. It is easy to apply. I use morning and night. It is different from the Cicalfate + Cream. I use that also as needed. I am happy and recommend it. The price is higher than what I spend. But I wanted to try it to see of i need more than just what was in the Avene sensitive skin trial size box they have. My skin is really red and irritated so the $40 for the bottle is was willing to try because it's painful on my face.
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Reviewed in the United States on April 23, 2026
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Taylor Ashley
Dallas, US
★★★★★ 4
Okay serum, not as good as the cream though
I am obsessed with the cream version of this so I thought I’d give this a try. The dropper top allows for easy application. The formula is light and non greasy and absorbs easily. No harsh fragrances. I would use it when I had eczema flares on my face and feel like it didn’t work near as well in helping with skin irritation as the cream does. As of now I don’t use it as part of my regular skin care. Do I think it’s a bad product? No, but it didn’t really work wonders for me. Not sure I would purchase again.
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Reviewed in the United States on May 21, 2026
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Elizabeth from Houston
Birmingham, US
★★★★★ 5
Helps with redness and softens skin
I have sensitive, mild rosacea skin. Had a facial recently and the aesthetician suggested I get a serum to help with moisturizer as I am almost 40. I’ve tried a lot of serums and either they are sticky and not really hydrating or break my skin out in a rash. This serum is amazing. Helps calm the redness in my cheeks and my skin is moisturized and soft all day. It feels a little sticky at first but it goes away. I apply in this order OSEA sea mineral mist toner to prep the skin, this serum and top off with Chanel La Solution 10 for sensitive skin.
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Reviewed in the United States on December 27, 2025
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carolyn
Belleville, US
★★★★★ 5
Sensitive skin
Such a good product. I use after micro needling when skin is sensitive. Also a great product to use as a barrier serum when starting tretinoin cream.
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Reviewed in the United States on April 24, 2026

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