SKU: 79292659874

Bourbon Empire

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Description

Bourbon EmpirePulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves. Wayne Curtis, The Wall Street Journal Walk into a well stocked liquor store and youll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nations whiskey comes from a small handful of giant companies with links to

“Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal
 
Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship.
 
Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars.
 
Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with.
 
A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.

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SKU: 79292659874

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Simu George
Bozeman, US
★★★★★ 4
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Color: Shiny Light Gold, Lens Width: 57 Millimeters
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Reviewed in the United States on December 16, 2025
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Color: Silver, Lens Width: 57 Millimeters
I’m not a sunglasses person by any means. I only ever bought the cheap $5 sunglasses for years cause I didn’t care to wear them anyway and I never liked how they looked on me. THESE HOWEVER. Jaw dropped. I love them. I wear them everywhere. I care for them and clean them like they are my child. They are the best investment into sunglasses I have ever made.
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Reviewed in the United States on July 26, 2023
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Phillyjeepgirl
New York, US
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Color: Silver, Lens Width: 57 Millimeters, Color: Silver, Lens Width: 57 Millimeters
These are super light weight & dainty. The tom boy in me is afraid of breaking them
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Reviewed in the United States on July 25, 2023
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Ann
Carnegie, US
★★★★★ 5
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Color: Shiny Light Gold, Lens Width: 57 Millimeters
These are perfect I can't wait to wear them everything I wanted in size and color looks just like the picture. BEAUTIFUL
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Reviewed in the United States on June 8, 2022
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Cathryn
Chelsea, US
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Beautiful and comfortable Coach aviators!
Color: Shiny Light Gold, Lens Width: 57 Millimeters
Beautiful! I loved how they looked in the virtual try-on and they are even better in person. Aviator sunglasses are my favorite and these take it to the next level. They are classic and never go out of style. The size is perfect. The gradient brown is very nice and provides great sun protection and the frames are beautiful. The Coach logo is stunning. But even better is the comfort. The frame is just the right weight and they are comfortable for long periods. They came nicely packaged in a very nice Coach case. I am very pleased with this purchase.
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Reviewed in the United States on September 2, 2025

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