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Description
Don't Knock the HustleBy: S. Craig Watkins Offers a timely analysis of the sheer ingenuity and persistence of young people who cobble together the resources they need to pursue the lives and careers they want. Young adults are coming of age at a time when work is temporary, underpaid, incommensurate with their education, or downright unsatisfying. Despite these challenges, media scholar S. Craig Watkins argues that this moment of precarity is rife with opportunities for
By: S. Craig WatkinsOffers a timely analysis of the sheer ingenuity and persistence of young people who cobble together the resources they need to pursue the lives and careers they want.
Young adults are coming of age at a time when work is temporary, underpaid, incommensurate with their education, or downright unsatisfying. Despite these challenges, media scholar S. Craig Watkins argues that this moment of precarity is rife with opportunities for innovation, and that young adults are leading the charge in turning that into an inventive and surprisingly sustainable future. As a result, society is expanding its understanding of who we think of as innovators and what qualifies as innovation, while wealth is spreading beyond traditional corridors of powerful tech companies, venture capitalism, and well-endowed universities.
Drawing on over ten years of interviews and data, Watkins reveals the radical ways in which this community of ambitious young creatives is transforming businesses from the outside in. Diverse perspectives that are often ignored or silenced by major corporations are garnering public attention as women and people of color are redefining industries across the globe—all from their computer screens.
We meet people like Prince Harvey, a New York–based hip-hop artist who recorded his album entirely on an Apple showroom laptop; screenwriter, producer, and actor Issa Rae, who first used YouTube and Kickstarter to develop the web series that became her hit HBO show Insecure; the Empowerment Plan, a nonprofit organization created by product design student Veronika Scott in Detroit; and start-up companies like Qeyno Group in San Francisco and Juegos Rancheros in Austin that help make tech more accessible to people of color.
Forward-thinking and dynamic, Don’t Knock the Hustle shows the diversity and complexity of a generation on the rise.
UNIQUE APPROACH TO UNDERSTANDING MILLENNIALS that looks beyond stereotypes about their relationships with tech and labor, based on two years of MacArthur Grant–funded research.
DIVERSE AUDIENCE APPEAL that will reach millennials, educators, people seeking to hire millennials, and scholars of technology, media, and labor.
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4.6 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
I have a toy dog and she really loves this
Size: Small
however her mouth is very small and she had a difficult time gripping the ball.
so I took a pair of scissors and cut out a section to make a bigger hole for her to get her little mouth through and now she has a lot of fun picking it up and playing with it.
The ball is well-made and is one of her favorite toys. if I tell her to go get her ball she will even go under the bed and is able to grab it and carry it up the stairs to the bed for playtime.
It also makes it easy when we are in the yard when I throw it.
It is light enough for her to carry and bring back to me. But, as I said , I did have to adapt it so she could get a grip.
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Reviewed in the United States on November 8, 2025
★★★★★ 5
Holds up great!
Size: Small
Nice ball for puppies!
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Reviewed in the United States on February 16, 2026
★★★★★ 4
Easy to grab and throw!
Size: Medium
Our puppy loves this ball, although it gets stuck on her teeth sometimes, but she gets it off just fine! Easy to play and throw. She has a blast catching it, too!
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Reviewed in the United States on August 20, 2024
★★★★★ 5
Keeps my dog happy
Size: Medium
This is a fun toy for our cavalier. It's pretty versatile in how you can use it, which I like because it allows me to change things up to keep my dog engaged. He's also an aggressive chewer and he hasn't destroyed it.
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Reviewed in the United States on May 7, 2026
★★★★★ 5
Good size and great bounce!
Size: Small
My 1 1/2 year old Cavapoo loves this toy. Very light weight ball that bounces off her paws when she reaches for it and then having to chase it further. Then she charges back with it for another chase when I throw it again.
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Reviewed in the United States on May 15, 2026
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