SKU: 91868454007

量化行銷時代【首部曲】：貝佐斯與亞馬遜經營團隊都在做，15個關鍵行銷計量指標（暢銷典藏版）

$115.30 $128.11
Save 10%
No.2 Bestseller on lamcf.fr >

Pay in installments of $32.03 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 26 - Aug 31

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

量化行銷時代【首部曲】：貝佐斯與亞馬遜經營團隊都在做，15個關鍵行銷計量指標（暢銷典藏版）: : AMA B2BB2CO2O Excel 80 Apple 80 ROI 1. Amazon 2. 3. 5IT 4. Kellogg School24 IT Agile Insights LLC BBC

作者: 馬克．傑佛瑞  |  譯者: 高英哲

──銷售之神貝佐斯、亞馬遜經營團隊指定必讀──
在巨量資料串連的時代，懂得蒐集數據並知道怎麼分析的人，
才能甩開競爭對手，大幅提升行銷績效！

　　★ 美國市場行銷協會（AMA）評選年度最佳商管巨作
　　★ 實體、電商、B2B、B2C與O2O虛實整合，全通路適用的行銷金律
　　★ 完整解析：科技業、金融業、零售與服務業的行銷量測工具、應用範例
　　★ 免費下載本書量化範本的Excel模型

　　本書將為全通路的行銷策略，提供可依循的量化金律，
　　引領你走出過去總是無法具體量化效益的行銷困境，
　　從「如何蒐集數據」開始，
　　告訴你怎麼解讀、運用這些行銷計量指標：

　　▋比說對故事、精準訂價、製造差異……更重要的事
　　→ 80％的行銷策略會失效，是因為你不懂怎麼蒐集數據、進行量化分析
　　無法快速反應：哪件事情做對了？哪件事情做錯了？
　　行銷部門總是說「我知道這樣做一定有效」，其實──你真的不知道！
　　何不放棄那些無效的，把資源集中在最有效率的地方呢？

　　▋跨越和領先公司之間的行銷差距
　　→不能量化成報酬率的行銷活動，再有共鳴都沒有意義！
　　行銷究竟是「費用」還是「投資」？
　　有數據背書的行銷策略才能提高勝率！
　　亞馬遜、Apple、杜邦、保時捷……頂尖企業都在做。

　　▋解救深陷泥沼的經營主管與行銷人員
　　→我的預算有一半浪費掉了，問題是，我不知道是哪一半……
　　為什麼80％的行銷預算有去無回？
　　活動一個接著一個做，卻總是無法釐清它與業績間的因果關係？
　　明明是打品牌知名度的廣告，老闆卻要你提出行銷的ROI？

本書特色

　　1. 在地表最大的電商王國Amazon內部，流傳著一張「貝佐斯的書單」，從高階主管到那些最有天分的創意、技術人才，無不爭相拜讀，除了文學、傳記、科普、人文社科類，本書名列其中，同時也是唯一一本聚焦在市場行銷的商業經典。

　　2. 「量化行銷」的概念看似複雜艱澀，但本書揭示了一個重要的實作原則：從大處思考、從小處著手，不必等到萬事就緒，先利用手邊現有的數據，就能迅速取得初期成果、展現績效以獲取主管支持，然後再進一步拓展規模。

　　3. 如何克服量化行銷的5大障礙，包括：不知道從哪裡著手、無法辨別行銷活動與銷售額之間的因果關係、如何蒐集數據資料、缺乏硬體資源與IT技術的解決之道、扭轉拒絕改變的公司文化……

　　4. 中小企業與新創公司的行銷部門，也一體適用的量化行銷原則、實戰範例。


作者

馬克．傑佛瑞

　　美國行銷大師，是網路時代首批提出以「量化數據」來精準輔佐廣告行銷策略及方法的先驅之一。

　　凱洛格管理學院（Kellogg School）技術創新研究中心主任及資深講師。曾在管理、科學和技術期刊上發表多篇文章，並發表24篇原創《凱洛格案例研究》，由哈佛商學院出版社發行。

　　在凱洛格任教時，曾領導執行多項計劃，包括策略數據導向行銷，以及IT推升策略價值，並且在微軟和杜邦等許多公司，教授客製化的主管課程。

　　現任行銷與技術顧問公司Agile Insights LLC合夥人。

譯者
    
高英哲

　　英國約克大學經濟碩士。臺灣大學科學教育發展中心、《BBC知識》特約譯者。
 
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 91868454007

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.6 ★★★★★
Based on 6 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
C
Verified Purchase
C. Wilson
West Palm Beach, US
★★★★★ 5
Great Company and BEAUTIFUL purse
Size: Large, Color: White Floral, Size: Large, Color: White Floral
I wrote the following review. I changed from 2 starts to five stars. The company reached out to me and offered to rectify the problem. I am very IMPRESSED!!! I will say that a stranger thought it was a Dooney and Bourke!!! "I love this purse and have received many compliments on it. However, one of the pins holding the handles fell out somewhere. I tried to work with Amazon to get a new pin for it, but because I received it in March, they cannot do anything. I will use a paper clip to hold the handle, but obviously it will not look like a purse anyone would want to purchase. I expected it to last at least through the summer."
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
R
Verified Purchase
RT
Cuba, US
★★★★★ 5
Classic Handbag at good price!
Size: Large, Color: 4-blue/White
Really nice! I just wish the handbag wasn't so big
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
J
Verified Purchase
Jenn
Belleville, US
★★★★★ 5
Beautiful purse!
Size: Large, Color: 1-pink, Size: Large, Color: 1-pink
This bag is so beautiful! I absolutely adore the color. It has some decent weight and structure to it but not too heavy. I really really love it!!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2026
L
Verified Purchase
Lwaxana
Dallas, US
★★★★★ 3
Won't open wide enough.
Size: Large, Color: 1-beige
The purse looks very good. However it only opens 4". It is very difficult to quickly find items when trying to make s purchase. Especially when there is a long line.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 28, 2026
S
Verified Purchase
susan c
Chelsea, US
★★★★★ 5
Bag is gorgeous! Rich shades of color!
Color: 1-shell Plus Brown, Color: 1-shell Plus Brown
I was expecting to return because of some of the feedback. Some said it is cheaply made, no lining, small, stiff. It is larger than I expected which is perfect for me and not that stiff, more sturdy and durable is what I call it. The shading on this one is like a mauve on the outside and towards the middle is brown and in the very middle, a dark olive green. The lining is really nice espresso brown with 2 smaller pockets, one large middle zipper and one zip pocket on rear wall. I haven't removed the plastic off the handles yet and off the hanging gold circle. Comes with the long strap for crossbody so exceeded every expectation for me. I feel that once it is filled and breaks in a little, it will look richer and richer. This was worth every penny for me and probably going to be my favorite every day bag!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 15, 2025

recommand products

Culinaire Island Hot Cupboard CH.HC.I.7
5588.00
Prachi Desai Viscose Fabric Beige Color Winsome Palazzo Suit
61.32
Culinaire Banquet Cart to suit 20 x 1/1GN pans CH.BC.2011
5115.00
Culinaire Heated Plate Dispenser Tube - 388mm Cutout Diameter CMGE.0575
1595.00
Culinaire Under Bench Counter Line Bain Marie With Flat Glass Gantry - Stainless Steel Fixings CH.BMC.U.GSF.8
7150.00