SKU: 97407624517

大腦不滿足:打破「匱乏循環」,在數位浪潮中奪回生活主導權

Sale price$93.60 Regular price$104.00
Save 10%

Pay in installments of $26.00 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Sep 5 - Sep 10

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

大腦不滿足:打破「匱乏循環」,在數位浪潮中奪回生活主導權: : 300 15 1.64 2. Michael Easter 33eastermichael. com newsletter2 Percent Newsletter

作者: 麥可.伊斯特  |  譯者: 林慈敏


為何我們的欲望永遠無法滿足?
  我們的祖先都是成癮者,大腦總是優先掃描環境,尋找「匱乏」的提示。即使身在資源充足的年代,隨著數位浪潮來襲,大腦更容易陷入匱乏,渴望更多食物、物品、資訊和影響力。然而,當過度消費引發問題,盲目追求「更少」卻可能變得更糟……
 
  從追求短期舒適的「匱乏循環」,轉變為重視長期成長的「豐盛循環」!
  ◎拉斯維加斯的吃角子老虎機,過去乏人問津,經過改良後,變身為在美國創造年收入300億美元的超吸金機器,正是因為滿足了「機會→無法預測的獎賞→快速重複性」這種大腦天生就愛的匱乏循環。
  解方:發現隱藏的匱乏暗示,在渴望開始之前就先阻止它。
  
  ◎伊斯蘭國的戰士會服用苯甲錫林這種毒品來消除恐懼,甚至做好赴死的準備。儘管有不利後果仍持續使用毒品、酒精或藥物,代表大腦已經陷入「匱乏循環」。
  解方:做出重大改變,改變生活圈或朋友圈,擁抱短期的不適,找到長期的好處。
 
  ◎遊戲可以緩解現實中的不確定和焦慮,但遊戲計分的量化方式卻帶來缺點,那些指標接管了我們的動機,使我們改變目標來換取滿足感。當世界變得量化和遊戲化,我們更容易陷入匱乏循環。
  解方:抗拒分數的吸引力,照自己的條件建立無法預測的獎賞。
 
  ◎過度囤積物品和極簡主義,經常是由完美主義所驅使的,過度囤積物品的人擔心會犯錯,但極簡主義者則對混亂感到焦慮。
  解方:用「裝備,而非物品」的眼光重新審視購買的東西,看它是否能幫助自己達到更高的目的,例如變得更有活力。
 
  ◎大腦喜歡新資訊,但網路卻傷害了人類的專注力,並造成年輕族群的社交焦慮。
  解方:試著去一家新的餐廳,但不事先上谷歌搜尋,走向世界,了解未知。
 
  ◎過去人們可能每天只吃一或兩餐,但我們開始全天候地進食,一般人在15小時之內會吃三頓正餐與各種點心。我們的食物被「過度加工」,看似很健康的食品中,反而含有更多卡路里。
  解方:效法玻利維亞叢林的齊曼內人,以未加工的穀物或馬鈴薯為主食,配上一點肉與蔬菜,會得到飽足感,心血管也更健康。
 
本書特色
 
  1.長期專門研究人類行為的內華達大學教授勇闖世界,走過長達6萬4千公里的旅程,探索人類大腦永遠不滿足的真相,揭開富足真正的意義。
 
  2.向猶他大學的哲學系教授、伊拉克的精神科醫師、輕裝前往世界旅行的探險家、玻利維亞叢林中的齊曼內人、本篤會修士等學習,這場橫跨人類學、藥學、生理學、心理學與哲學的知識饗宴,幫助你識破「匱乏循環」無所不在的陷阱,找到通往幸福的路徑。

作者

麥可.伊斯特(Michael Easter)
 
  《勇闖阿拉斯加33天》作者,內華達大學教授。寫作與演講的主題,主要是人類如何利用現代科學與演化智慧,讓自己有更好的表現,並且活得更健康、更滿足。研究成果曾被職業球隊、菁英軍事單位、《財星》全球五百大企業、頂尖大學等採用。與妻子以及兩隻狗住在拉斯維加斯的沙漠邊緣。想獲得新想法與改善生活的訣竅,可於eastermichael.com/newsletter訂閱他的免費電子報《2 Percent Newsletter》。
 
譯者
 
林慈敏
 
  文化大學新聞系畢。出版編輯資歷近二十年,現為自由譯者,守備範圍包括:心理勵志、社會人文、身心靈、健康生活類型書籍。譯有《醫療靈媒》、《祖先療癒》、《超速學習》、《跟著心理師校準星盤》、《天空來的人》、《靈魂的冒險》、《穿越時空的相遇》等。
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 97407624517

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 14 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
B
Verified Purchase
Buyer
Draper, US
★★★★★ 4
Normally amazing
Color: Spiky Ball (Blue, Orange), Size: Medium
We have purchased these slightly spiky dog balls several times for our very strong jaw heavy chewer dogs and they’ve been amazing. They don’t break down they don’t get torn apart the squeakers don’t even pop out of them. So we ordered another package because we’ve lost a few outside to the lawnmower… oops and the package that got delivered today had only one ball that squeaks and the other does not. THIS IS A PROBLEM ! Unfortunately my female dog got to the new squeaking ball first and my male got to the non-squeaking ball and he was NOT happy. Basically once they claim a ball it’s theirs and the other dogs don’t go near the ball they claimed. So he’s following my female around and every time she squeaks the ball and I’m just waiting for him to attempt to take it from her causing damage to her. Normally… These are amazingly fun, tough, durable but also squeaking balls (that’s rare in a tough ball) that my dogs absolutely love. This time just got a bad batch I guess. When they squeak the dogs LOVE them. After several months of play the squeaker might break inside of the ball but the ball never comes apart or gets damaged. And we as the owners love that they don’t break down are not able to be ripped or torn even by our very strong jawed and big jaw muscle dogs. They are also great for in the house play because they’re small enough that they fit completely inside our dog‘s mouth but obviously not small enough to get swallowed so when we throw them in the house for fetch the dogs can jump up and catch them fully in their mouth so they don’t cause any damage to the walls when they hit the walls. They’re not super heavy but they’re incredibly durable. Definitely worth the price especially if you have heavy chewers or big jaw muscle dogs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 28, 2026
M
Verified Purchase
MADDY
Grantham, US
★★★★★ 5
Best fun indestructible toy
Color: Crinkle Duck (Yellow), Size: Large
Truly indestructible no matter how much our oittie tries. She has owned it for three months works at destroying every day with no success. She carries it everywhere. Best purchase for chewer, more fun than the popular rubber heavy duty toy. Do not hesitate your pup will thank you for this fun distraction.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
P
Verified Purchase
peter contino
Dallas, US
★★★★★ 5
My dog loves this toy!
Color: Bunny (Gray), Size: Large, Color: Bunny (Gray), Size: Large
High quality, big toy, perfect for a medium to large size dog. After a few months of serious chewing I had to buy another one, but well worth the money! Rocky loves it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2026
D
Verified Purchase
Denise Boyd
San Leandro, US
★★★★★ 4
Great toy but if your dog is an aggressive chewer, please think twice.
Color: Crinkle Chicken (Brown), Size: Large
I received this on May 23rd and on June 8th, after playing with this thing every day, our recently acquired 36 lb dog finally ripped it open and got out all the plastic and the squeaky part. Lily Belle will miss you, chicken. Lily loooooved this toy! She'd toss it in the air, chew on it, pull it with her teeth etc. but as much as she loved it, we won't replace it. It's just not durable enough for her. If your dog is an aggressive chewer, you might want to try a different toy. I hate that this lasted just a smidge over two weeks because Lily seemed to truly enjoy this toy. RIP, squeaky chicken!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 9, 2026
B
BR
Grantham, US
★★★★★ 5
Durable Toy for Active Dogs
This ball is strong enough to handle daily play while keeping dogs entertained. It provides stimulation that helps reduce boredom and restlessness. The material feels tough but safe for dogs, and the interactive design makes it more exciting than a regular ball. It’s also lightweight enough for indoor or outdoor use. A smart choice for pet owners looking to keep dogs occupied.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 13, 2025

recommand products