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Description
This Is Marketing. You Can't Be Seen Until You Learn To SeeThis Is Marketing. You Can't Be Seen Until You Learn To See A game changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help
This Is Marketing. You Can't Be Seen Until You Learn To See
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:- How to build trust and permission with your target market.
- The art of positioning--deciding not only who it's for, but who it's not for.
- Why the best way to achieve your goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
SPECIFICATIONS:
Author:Seth Godin - Сет Годин
Publisher:Penguin
Language:English
Publication Date:2019
Number of pages:288 pst
Format:Paperback
Width:153 mm / 6'
Height:234 mm / 9,2'
Weight:350 g
Illustrations:Scheme
ISBN:9780241370148
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Product Reviews
★★★★★ 5
Works well to prevent sunburn and stays on while working.
Size: 6 Ounce (Pack of 1), Style: Spray
This sunscreen is great! I've worked outside in New Mexico sun for the past few years and this is a life saver. Goes on evenly and doesn't come off while I'm working in the heat.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 25, 2026
★★★★★ 5
Sunscreen 100 proof
Size: 6 Ounce (Pack of 1), Style: Spray
Works great
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
★★★★★ 5
Fabulous, especially for sensitive skin and those with aversion to textures.
Size: 6 Ounce (Pack of 1), Style: Spray
Keeps my skin from turning UGLIER.
THIS actually WORKS. I do not wish to be any tanner than I come naturally, and this is the BEST sunscreen I've ever used. I do use a wipe to remove the overspray from my eye area.
It does not irritate my incredibly sensitive skin, and sprays on easily..like a dream. No more sandy spf moments!..I can't stand that creamy+oily stuff all over my hands then throw in a little sand - now we have a sensory concern..NOT WITH THIS STUFF!! Highly recommend.
Easy to use. KeyWest rays had nothing on this..we came back slightly tan, not burnt, and not a looking like a different ethicity. Reapply as recommend.
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Reviewed in the United States on September 26, 2025
★★★★★ 5
Best Sunscreen Ever
Size: 6 Ounce (Pack of 1), Style: Spray, Size: 6 Ounce (Pack of 1), Style: Spray
BEST. SUNSCREEN. EVER.
Seriously. My skin is paper-white and I'm highly tattooed, so sun safety is very important to me. 100 SPF for total protection is unbeatable and I have yet to burn even a little. I'm also very texture-sensitive so I can't stand thick, gloopy, sticky lotions. This one actually sprays on clear, soaks in right away, is light, and even a little bit refreshing. The spray mechanism also makes it easier to get my back without help. There's no off-putting smell, no mess, no problems. I do reapply if I'm out for a while so I'll need to reorder soon, but I'm not mad about it at all. It's very affordable compared to the alternatives and entirely worth it.
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Reviewed in the United States on July 7, 2023
★★★★★ 4
Still fried.
Size: 6 Ounce (Pack of 1), Style: Spray
Smells good and you don’t feel it after applying it. My son and I still got sun burnt which is normal for our fair skin. I’ve never blistered before and using this I did even reapplying half way through my time of being on the beach for an hour and most of that time under an umbrella.
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Reviewed in the United States on April 13, 2026
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