Pay in installments of $13.25 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Sep 23 - Sep 28
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
For The Culture: The Power Behind What We Buy, What We Do And Who We Want To BeFor The Culture: The Power Behind What We Buy, What We Do And Who We Want To Be From Marcus Collins, strategist to Apple, Nike and Beyonc, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement. 'Compelling and vivid' Robert Cialdini, author of Pre Suasian We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big
For The Culture: The Power Behind What We Buy, What We Do And Who We Want To Be
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.
With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same.
Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.
'Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' – Steve Huffman, co-founder and CEO, Reddit
SPECIFICATIONS:
Author:Marcus Collins - Маркус Коллинз
Publisher:Pan Macmillan
Language:English
Publication Date:2024
Number of pages:352 pst
Format:Paperback
Width:130 mm / 5,1'
Height:197 mm / 7,8'
Weight:260 g
ISBN:9781035020034
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy