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Description
Straight Talk About Public Relations200 pages Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24 hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade. Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled
200 pages | Trade Paperback
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.
Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.
Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.
Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
- finding and engaging your audience
- successfully pitching the media
- writing an editorial that wows
- creating a persuasive social media campaign
- dealing with fake news
- measuring PR success
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Just buy them. There is nothing not to love!
Color: Beige Tortoise Frame / Brown Gradient Lens, Color: Beige Tortoise Frame / Brown Gradient Lens
I've had these for a year or two now and came back and ordered three more. I wear these daily because they are so comfortable and cute. A lot of sunglasses give me headaches either they are too tight or too heavy, these never do. They don't catch in your hair if you put them on your head. They don't slide down your nose when you sweat or move your head. The beige tortoiseshell is the prettiest most flattering color ever. I'm a dark winter and I struggle to find cute sunglasses other than black. So many are brown warm colors the beige violet tortoiseshell is very cool and flattering for my cool toned gals. I have a pretty normal size head and these are just a hint of oversized but in a good way. I have an oval face that leans long oval or slight heart and these are seriously flattering. I have so many photos in them they always look good. I'm going to try the all plastic version too but I honestly love the thin metal arms. Just buy these it's such a good buy and brand. I literally donated other pairs because I don't wear them anymore after discovering these. I bought obviously the beige tortoiseshell, black with gold, and the cherry. Debating on the green. My only wish is more color options. I'd love more silver arm options. Thanks WMP for these!
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Reviewed in the United States on June 9, 2026
★★★★★ 4
Cute but wide
Color: Tortoise Frame/Brown Lens
cute sunglasses that look nice on but are a little wide for my more narrow face. They do fit well enough for me to wear, it’s just they’d definitely fall off if I lean down in them. I think I’m going to keep them though. Construction wise, they are nice, very light which makes them more comfortable and the tortoise color is pretty. Overall nice sunglasses for the price.
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Reviewed in the United States on May 26, 2025
★★★★★ 5
Perfect shades
Color: Tortoise Frame/Brown Lens
I love these sunglasses! I have a small face, and I find that these fit perfectly! They are stylish, fun and I don't have a problem of them sliding down my nose.
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Comfortable sunglasses
Color: Gold Frame/Black Lens
Great fit, definitely polarized, and super cute on. Even the packaging was nice. Definitely a great buy for the price!
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Nice quality for the price
Color: Tortoise Frame/Brown Lens
Love these. Better quality than I thought they might be. Fit well, look nice.
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Reviewed in the United States on April 29, 2026