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Contagious: Why Things Catch onThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.Shipping Notes
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4.3 ★★★★★
Based on 8 reviews
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★★★★★ 5
content
Format: Hardcover
Great reading
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Great Read
Format: Paperback
Great little book. Easy reading and simple explanations of our future.
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Reviewed in the United States on April 29, 2025
★★★★★ 5
Excellent product
Format: Paperback
Excellent Product
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Reviewed in the United States on November 17, 2025
★★★★★ 4
The book is great e Dept the lady chapter
Format: Kindle
I loved reading every moment of this book up until the last chapter. You can’t pray Jesus I to your heart and expect to get to Heaven. First you must become a disciple as Jesus commanded in Matthew 28:18-20. Jesus said disciples get baptized. The. We receive the gift of the Holy Spirit Acts 2:36-41. Read all of Acts 1 and 2 to really understand what happened. Many people think they are on the narrow road but they don’t fully follow what Jesus laid out. Matthew 7:21-23 shows us. We can’t take parts of scripture and create our own religion that’s easy and appeals to our feelings and is just motivational. We must be willing to give our WHOLE heart to avoid, keep His statutes, and obey His will totally (Psalm 119:1-2). It takes understanding of biblical principles, practice, and guidance from other disciples. If you’d like to explore this more check out PHXICC.org…. We are a highly persecuted group of dedicated disciples imitating the first century church….persecuted like they were! It’s awesome to read the entire book of Acts and know we are bringing it into our modern times! God can move powerfully through us when we give Him our whole heart and obey….. otherwise we are receiving gifts from satan….. think about that!
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Reviewed in the United States on September 27, 2021
★★★★★ 5
The end of our age
Format: Kindle
This book clarifies scripture regarding signs that we are in the end times that lead to Jesus' return. These signs that were given 2000 years ago are happening now right before our eyes. This book is about ten years old now and I don't have to tell anyone reading it now how even more accurate the words of Jesus and the prophets are ringing true today. Jesus is coming and I for one am looking up, ready to meet Him in the sky!
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Reviewed in the United States on February 17, 2025
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