SKU: 46868630080

As I Am - Curling Jelly

Sale price$35.44 Regular price$39.38
Save 10%

Pay in installments of $9.85 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 8 - Aug 13

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

As I Am - Curling JellySize : 8 Oz What a wonderful Curling Jelly for hi definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days. Contains natural ingredients your hair loves and none of the ingredients it doesn't. Benefits Defines coils and curls Minimizes frizz Reduces shrinkage and enhances stretch Locks in precious moisture as you harmonize your coils Formulated with

Size : 8 Oz

What a wonderful Curling Jelly for hi-definition coils and curls, with buoyancy and vibrancy! Whatever your hair length, your style will be distinctly beautiful and will hold its definition for days.

Contains natural ingredients your hair loves and none of the ingredients it doesn't. 

Benefits
Defines coils and curls
Minimizes frizz 
Reduces shrinkage and enhances stretch 
Locks in precious moisture as you harmonize your coils
Formulated with nature's best moisturizers and curl boosters  

Directions:
Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.)
Apply As I Am® Leave-In Conditioner liberally, according to instructions; This will help prevent flaking once hair is dry.
Apply Curling Jelly to detangled hair while it is still soaking wet, to small sections, from root to tip. Spray with water if hair begins to dry before you're done.
To define your coils/curls, you may finger rake, comb through with a wide-toothed comb (Shingle), or finger style. 
Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. 
Fluff, separate or arrange your coils to style, only after hair is completely dry.
For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair.

Ingredients
Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum , Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Erythorbic Acid, (Coumarin, Limonene)

Tips
Learning how to use gel products like As I Am® Curling Jelly, formulated specifically for defining tightly coiled and curly hair can be very challenging at first. My advice to you, my sisters, is to not give up! You all know the saying…."If at first you don't succeed…" Take advantage of the many good resources provided by experienced natural ladies on the internet that explain, and actually show you how to properly apply these types of products. Soon, I will be offering you some visual instruction on this site. Until then, I can offer you these tips:
  • Apply product liberally to small sections, to very wet hair. When an adequate amount of product is applied, the section should feel very slippery to the touch and slide very easily between your thumb and forefinger when you run them down from root to tip.
  • Take care not to over-apply because it will prolong drying time, (which is already lengthy due to the type of natural ingredients in the formula). Also, too much product can leave sticky clumpy droplets on the hair and cause eventual flaking.
  • Whatever your application method, the Curling Jelly must be worked well into the hair sections as you apply. Sliding sections several times between your thumb and forefinger, from root to tip, or "raking" larger sections of your hair, using your fingers as the rake, will form the definition of your coils and curls.
  • As you apply the Curly Jelly, arrange the sections in the position where you would ultimately like your hair to be. For instance, if you want a side parted style, place the sections of hair in that manner as you apply the Curling Jelly to it.
  • Most ladies do well to liberally apply a Leave-In Conditioner before applying the Curling Jelly. The finish is softer and less likely to flake.
  • SUPER IMPORTANT! Do not touch your hair before it is completely dry! If you do, your hair is prone to frizz and some of your definition may be lost! It's best to apply early in the day, and then allow it to air dry. Don't worry, the look you'll get when the product is applied looks glossy and well-defined. If you don't have the luxury of time or if the climate is cold, dry with a hood dryer, on the low setting.
  • Once the hair is completely dry, feel free to fluff it to your satisfaction. The more you manipulate the hair the fuller it gets, so finger fluff more where you want fullness. Fluff little or not at all where you want flatter areas. Once hair has been fluffed, it won't return to the original flattened alignment until you re-wet and re-style your hair.
  • Even after your hair is dry, refrain from disturbing your well defined coils, spirals or curls, particularly on the ends of your hair. Doing so may cause them to lose their alignment and become frizzy.
  • On the days after you've styled with the Curling Jelly, you may apply As I Am® Moisture Milk, DoubleButter® Cream, or CocoShea Spray for softness, moisture and sheen. If you notice any flakes, scrunching in a little of any of these hydrators should do the trick.
  • Always secure your hair beneath a satin bonnet when you sleep. It will eliminate abrasion damage and keep your style looking good longer.
  • Finally, don't be afraid of water. It's now your friend! If a section looks a little frizzy on the ends, dampen your forefinger and coil the ends around your finger to create a spiral. Watch how your own beautiful coils bounce back into alignment. Now, let it dry, without touching it while damp.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 46868630080

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 29 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
O
Verified Purchase
Orlando J.
Waukegan, US
★★★★★ 5
Great design for a kitchen sink organizer -- will not tip or accumulate water
We've had an Oxo kitchen sink organizer for years, and it's been fine, except 1) tall brushes (for example, Oxo brushes) make it tippy, stray elbows or imperfect placement of the brush would knock it into the sink and 2) it built up a soapy sludge in the bottom that that had to be drained and wiped down constantly. This item solves both issues perfectly. Likes: Size - I think it's about 5 inches deep, which is just right to fit the strip of countertop that runs behind the sink, up against the backsplash Weight - The drying stone in the bottom gives the baskets some real heft, so there is no tipping it over by bumping a brush handle -- it really stays put Drying stone -- The diatomaceous drying stone that slides into the bottom of the main basket is a great idea. These are porous stones that will absorb water and then allow it to evaporate fairly quickly. So far, it seems to be doing its job well. I'm sure the stone will need a wipe down now and then to stay clean, but no puddles of sludgy soapy water in the bottom is a big plus Overall Design/Build quality -- The unit seems solid. It's a simple design, but there are no sharp edges or unfinished bits. Once in place it doesn't wobble a bit. I wasn't sure about the black powder-coated finish, but installed it looks clean and it's unobtrusive. I appreciate that the smaller basket for tall brushes sits on hooks and can be hung inside or outside the main basket. Ours sits inside, but there's plenty of room left over for sponges . And there's still room to stand up a bottle of liquid detergent or counter-top spray. NOT SO LIKES Nothing so far. I notice a lot of this style of sink organizer on Amazon, so presumably they're selling well. It's a great improvement over the older kinds. Five big, clean, well-organized stars. Highly recommended.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 6, 2025
T
Verified Purchase
the_Mrs.C
Louisville, US
★★★★★ 5
Love it!
This fits on my counter perfectly! It’s built well and hold so much things!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 27, 2026
A
Verified Purchase
Amazon Customer
Lake Worth, US
★★★★★ 5
Works well
Works well
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 8, 2026
F
Verified Purchase
froggydog2
Battle Creek, US
★★★★★ 5
Great looking sink organizer.
Works perfectly on the edge of my sink. Holds everything I need to contain for using in and around sink area. Nice looking and very functional A+++++++++
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 13, 2025
C
Verified Purchase
Crystal
Cuba, US
★★★★★ 5
Great addition to the sink
I love the stone that absorbs the water
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 14, 2026

recommand products