SKU: 47596075022

Strategic Creativity: A Business Field Guide To Advertising, Branding, And Design

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Description

Strategic Creativity: A Business Field Guide To Advertising, Branding, And DesignStrategic Creativity: A Business Field Guide To Advertising, Branding, And Design The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability

Strategic Creativity: A Business Field Guide To Advertising, Branding, And Design

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.

Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative 'why' throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school.

Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.

SPECIFICATIONS:

Author:Robin Landa - Робин Ланда

Publisher:Taylor & Francis

Language:English

Publication Date:2022

Number of pages:194 pst

Format:Paperback

Width:152 mm / 6'

Height:229 mm / 9'

Weight:360 g

ISBN:9781032137797

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SKU: 47596075022

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J
Louisville, US
★★★★★ 5
Amazing and would buy it again.
Absolutely love it. It has plenty of interior room and the quality is great. I would recommend it for moms and for anyone that wants a nice looking purse. I’ve had this purse everywhere and it’s holding up. It’s worth the money and I’m considering getting another. Love the brown interior and the zippers are smooth. Love the strap sizes, too. I can sling it over my shoulder and go.
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Reviewed in the United States on July 4, 2025
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Pie Din Tonia
Port Orchard, US
★★★★★ 5
Great value for crossbody purse.
Perfect size, made well, zippers are heavy duty, really love this cross body. Was hoping in could have gotten gold hardware on the black bag.
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Reviewed in the United States on August 24, 2025
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J. Jones
Whiting, US
★★★★★ 5
excellent quality
Color: Iw003-black
Quality leather and construction! I wish the strap were a tiny bit narrower, but I cannot complain about such a well-made bag!
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Reviewed in the United States on September 26, 2025
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Kat
Bozeman, US
★★★★★ 4
Nice strong leather, good purse
I generally liked this purse but ultimately returned it because I could not wear over the shoulder. It's good as a clutch or cross body. I tried as a cross body but it would slide to the front when I walked, maybe that's just a cross body thing in general, I don't know.
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Reviewed in the United States on April 1, 2024
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Gerald A. Nicoletti
West Palm Beach, US
★★★★★ 5
It's elegant in a simple, understated way. I love it!
Looks like expensive, pebbled leather. just enough pockets to fit all my things. slim design, but roomy enough fit many items. I like that the hardware is silver. It looks sharp with the black purse . love the two straps, so it can be worn on the shoulder or as a cross body bag to keep hands free It's elegant in a simple, understated way. I love it!
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Reviewed in the United States on October 16, 2024

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