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Description
American Crew Light Hold Texture Lotion 250mlAmerican Crew Light Hold Texture Lotion gives subtle control with low shine, and provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Light Hold Texture Lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability. This is an excellent choice for those who want light control in their hair without using a lot of styling product. Perfect for
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4.5 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 5
Great Product
Style: Updated Formula
I will purchase this again. very gentle on the skin and moisturizes.
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Reviewed in the United States on February 14, 2026
★★★★★ 4
Like it but expensive
Style: Updated Formula
I like it. It does what it says. I just don’t like the price.
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Reviewed in the United States on May 16, 2026
★★★★★ 5
returned- for now
Style: Updated Formula
I was using the lotion version of this for about a year, then went to the balm for more hydration. However, it seems to be breaking me out. I think because it's spring, im not needing as much occlusion as i did during winter. I'm gonna go back to the lotion formula, then pick this up again next winter.
It is a little hard to spread, but I spray the avene mineral water on, let it dry slightly, and press the balm into my skin when its still wet. That helps thin the balm just enough to rub in. Otherwise, it can actually feel kind of rough!
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Reviewed in the United States on April 2, 2026
★★★★★ 5
Impressive
Style: Updated Formula
Nice thick cream! I even saw results (skin improvement) within days. I like this way better than their Cicalfate+, as it’s easier to rub in, less greasy, and doesn’t have the water vs cream separation issue. I’m not a huge fan of the pump top for this one, but at least it’s a tube instead of a solid canister (where you can’t see how much is left or get to the last bit).
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Reviewed in the United States on February 26, 2026
★★★★★ 3
Not Hydrating Enough
Style: Updated Formula
Non greasy but is not moisturizing enough for my dry eczema prone skin.
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Reviewed in the United States on May 23, 2026