SKU: 54271932923

Fashion Management: A Strategic Approach

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Fashion Management: A Strategic ApproachFashion Management: A Strategic Approach This market leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. Success in the fashion industry is not solely based on creativity and innovation; thought out strategy and an astute application of management concepts are just as essential. The second edition of Fashion

Fashion Management: A Strategic Approach

This market-leading textbook is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector.

Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion.Written by expert academics Rosemary Varley, Ana Roncha, Natascha Radclyffe-Thomas and Liz Gee, the highly anticipated second edition of this market-leading text solidifies the book’s place as the go-to guide for students studying the business of fashion. With its truly international approach and host of pedagogical features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, it is the perfect resource for students determined to get to grips with the breadth of issues and concerns facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes:· A new chapter on ‘Managing Routes to Fashion Markets’, reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on ‘Fashion Law’, highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow.· Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more.This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.

'Fashion Management is a much-needed addition. The book provides a comprehensive introduction to all aspects of the topic with a clear strategic focus. It is written in an accessible and engaging way, yet manages to incorporate a good level of critical analysis, making it suitable for both undergraduate and postgraduate students. The book offers a broad and exciting range of material, making good use of relevant examples and case studies from around the world to illustrate the concepts discussed. It is great to see such an informative and inspiring book about contemporary practice in fashion management.' - Barbara Waters, University of Leeds, UK

'Fashion is bigger than you think and the new textbook Fashion Management hits all the right notes. This comprehensive text, with its varying contributing authors who are both academics and industry practitioners alike, provides the reader with a global perspective on the fashion industry. Fashion Management transcends borders and can be adapted in any college or university setting regardless of location. The chapters are well-formulated, from the introduction to the references, and packed with relevant information that students can utilize to develop a deeper understanding of the inner workings of the global fashion industry. Suitable as a standalone text for fashion management and product development courses, and as a supplemental text on courses from visual merchandising to supply chain.' - Michael Londrigan, LIM College, USA

'This is a timely, detailed and comprehensive book which is a must-read for anyone interested in the business and management of fashion. Suitable for undergraduate and postgraduate students, it covers the whole spectrum of fashion business and management issues, with diverse industry examples and case studies used to provide useful illustrations and prompt further discussion. Featuring a balance of theoretical concepts and detailed explanations of industry practices and challenges, this book enables the reader to develop an in-depth and critical understanding of today’s fashion industry from multiple perspectives.' - Patsy Perry, University of Manchester, UK

'As an academic who teaches both undergraduate and postgraduate Fashion Management and Business, I found this book not only insightful but a practical teaching tool. Full of online resources which point you to the companion website as well as contemporary case studies hitting the right mark! Challenges and conversations further explore each chapter and allow one to open discussion and debate around each topic. A real collaboration of fashion minds who have created an in-depth strategic approach to fashion business which will not only support those studying but also those starting out in fashion business. I expect all my students to be reading this!' - Katherine Boxall, University for the Creative Arts, UK

'A comprehensive and structured guide to fashion management and to the changing factors that are impacting the strategic fashion environment. Cases and mini-cases showcase emerging tools for innovation and new business models. An ideal textbook for degree students to improve their understanding about the new directions of contemporary fashion management and strategy and for potential managers entering the fashion industry.' - Cabirio Cautela, Politecnico di Milano, Italy

'This book provides an excellent, thorough assessment of management practices in the fashion industry. In particular it will help students contextualise key concepts and to challenge existing approaches in a highly dynamic industry. Fashion Management will prove to be a very valuable addition to teaching and learning on fashion business courses.' - Anthony Kent, Nottingham Trent University, UK

SPECIFICATIONS:

Author:Ana Roncia, Liz Guy, Natasha Radcliffe-Thomas, Rosemary Varley - Ана Ронча, Лиз Ги, Наташа Радклифф-Томас, Розмари Варли

Publisher:Bloomsbury

Language:English

Publication Date:2024

Number of pages:448 pst

Format:Paperback

Width:189 mm / 7,4'

Height:246 mm / 9,7'

Weight:940 g

ISBN:9781350340565

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SKU: 54271932923

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4.4 ★★★★★
Based on 11 reviews
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G
Verified Purchase
GBG
Bozeman, US
★★★★★ 5
Lasted a year with a Great Dane
Size: Large, Color: Red, Size: Large, Color: Red
It lasted an entire year as my Great Dane’s favorite squeaky ball. The only reason it’s failing is because the squeaker no longer works great.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 31, 2026
B
Verified Purchase
Billy Six
Pawtucket, US
★★★★★ 3
Not indestructible but pretty darn tuff for sure!
Size: Large, Color: Blue
I would have maybe given a better rating if they hadn’t lied about it being indestructible and recommended it for my dogs size range! It didn’t last the first day. However my dog may be a bit above average when it comes to his relationship with the balls! It’s an issue and he should probably be in a 12 step program of some kind. But we all have our vices right and his is balls. All of them he needs em and he never stops joining for them and the stronger they are the more he’s driven to defeat it! So now that you have full disclosure from me. The ball is still in his box and it’s still round and mostly intact and that’s after several months! The part that didn’t last the first day was the squeaker! Poor little dude! If he would have just stayed quite it. But he didn’t and Bo dog knew he was in there! And made short work of him. Other than that. The ball pretty dang tough! But it’s not indestructible is it a big deal. Well in this world of way to many choices and then having to find the few that will tell you honestly what your getting and are not over stating their product! Just to get your money. And couldn’t care less about the quality! It sucks that we have to navigate all the crap to find the few decent things available. So it most certainly does matter! And I say that for their benefit the most hopefully! Because people are craving and constantly looking for a company that just makes the effort to put out the best they can. And tell you the honest description of what they have. That stands behind their work and puts more effort into quality then they do into profit. With the faith that the quality and integrity in their company will end up bring them the profits they can be proud of and know that they earned! Honestly! Is this company one of those! I don’t know? It’s not clear and in their defense I never reported the sneaky man’s demise on day one! I expected that. But indestructible is a descriptive word that has a very specific meaning. And when it’s used in a manner that it was! Then you’ve set yourself up to fail as there are very few things that meet that description! And I know I’m picking hairs here. But it’s words that get used like that wich makes one appear to have not met the standard they wanted to! And maybe you don’t realize its impact on your overall until it’s far down the road! Can it be said better. Sure . Always room for improvement. But I would certainly remove the claim that’s just unreasonable to expect. If I wanted to use the benifit the does have to offer perhaps I would have said this ball is the closest thing to indestructible we’ve made so far. That’s statement tell me that they are not claiming it is but that it’s pretty tough! And it with out exact words tells you these guys must take honesty seriously or they wouldn’t have chosen to claim the accurate step below. And that lets me know that they hold themselves to a standard that they obviously respect their customers and they don’t take them for granted that’s integrity right there and there’s just not enough of it o. This world today! Seems to me that there are a few that are really close to it though. Maybe so close it’s worth the time to just go ahead and say it. If my gut feeling is right then it’s absolutely worth the time! Do I recommend the item absolutely it’s as tough as nails! And if you hate the squeaky part. Then don’t worry it won’t last long if your dogs like mine. Or you can take the little dude out when the dogs sleeping! And I’m going to add a star because when I look at it in the wider view I’ve been a bit harder then is justified I believe. Their. Our lives today are not as good as they once were and should be! Because of our bad habit of not holding ourselves to the standards we are capable of and rather settling for what’s out there at the time. Because of many reasons right. What’s the point. Or it’s not going to change a thing. Or that as good as it needs to be. Don’t want to seem so picky and all the justification we inject in the place of our potential. That’s had a vey negative effect across the board! And we’re losing so much more then quality dog toys as a result. When we let or standards drop due to whatever reasons as a civilization then are standards drop. And that’s all you should need to know. To understand where that leads! And we only do ourselves the disservice and loss that comes from those choices. So look around and don’t hesitate to. All out that when you see it. Just try and come from a place that’s not to tear things down but to remind them of what they are really capable of! And how much we all need to hold ourselves to the highest standard we are capable of! And stop justifying excepting less! And then we see the results from that rather than the other.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 18, 2025
A
Verified Purchase
Amber McIntosh
Phoenix, US
★★★★★ 5
MUST BUY! For large Dogs Safe & Fun! 100lb Dutch shepherd loves this
Size: Large, Color: Blue, Size: Large, Color: Blue
I have 100 pound Dutch Shepherd who likes to chew and he goes through toys pretty quickly. This one he has been chewing on for hours and has not made a dent, not one!! he loves it. He bounces it. It’s very bouncy. I love that about it the engagement with it is great! noise level. It makes some noise. I’ve got wood floors so you can hear it bouncing and the squeak is pretty loud, which is fine with me. It doesn’t bother me. My pet really really enjoys this a lot. I think this is an amazing value for the money because I’ve spent more money on other toys and they fell apart within a day. I think it’s a safe toy because he’s not got a little hard plastic pieces that are coming off of it. It does not break apart very easily and the size is good. it fits in the palm of my hand so it’s pretty good size ball for him. It’s big enough. He cannot swallow it, but he can fit it in his mouth. I think the thing that I like the most about it and he enjoys is that when he drops it, it bounces and he can chase it. Pet enjoyment 10 out of 10 engagement 10 out of 10. I feel it’s very safe dog friendly absolutely must buy hands-down. You will not be disappointed. It’s made of a very strong. I would say rubber and it’s super easy to clean. Just toss it in the sink. Wash it off with soap and water rinse it. It’s good to go. I’m running to buy another one right now as we speak so just in case he loses it, he’ll have a backup.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 27, 2026
E
Verified Purchase
Elysa S.
Alexandria, US
★★★★★ 5
Great, solid toy safe for my dog
Size: Large, Color: Blue, Size: Large, Color: Blue
This ball is great! My pit bull love toys, especially ones with squeakers, but she’s a power chewer and trashes them almost immediately. Since she’s got a history of swallowing foreign bodies, this means she’s rarely been able to have toys, and when she does get them, it’s short lived. She LOVES this ball and it’s already lasted multiple weeks with no signs of any damage, despite the fact she carries it everywhere and chews on it daily. We don’t have to worry about her safety with this toy, because it’s large and tough enough she can’t swallow anything. It hasn’t lost its squeak either despite all her tough love. She loves to play with it and we’re getting more of them asap so she has a backup if this one gets lost or eventually does break.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 2, 2026
L
Verified Purchase
Luna Cherry
Lowell, US
★★★★★ 5
Truly indestructible
Size: Large, Color: Blue
They are not kidding, this ball is truly indestructible. I've gotten several for my dogs so they have plenty to share. Two of my dogs are beyond super chewers (bully breeds). One of the balls is missing the section that's glued into most of them, but the structure has still held up. And my dogs LOVE them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 31, 2026

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