SKU: 54963816644

Competing Against Luck: The Story Of Innovation And Customer Choice

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Competing Against Luck: The Story Of Innovation And Customer ChoiceCompeting Against Luck: The Story Of Innovation And Customer Choice The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can

Competing Against Luck: The Story Of Innovation And Customer Choice

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they 'hire' them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The 'Jobs to Be Done' approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few.But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to 'hire' a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides.

SPECIFICATIONS:

Author:Clayton M. Christensen, David S. Duncan, Karen Dillon, Taddy Hall - Клейтон М. Кристенсен, Дэвид С. Дункан, Карен Диллон, Тадди Холл

Publisher:HarperCollins Publishers

Language:English

Publication Date:2016

Number of pages:288 pst

Format:Hardcover

Width:152 mm / 6'

Height:229 mm / 9'

Weight:476 g

ISBN:9780062435613

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SKU: 54963816644

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Lady T
Carnegie, US
★★★★★ 5
GREAT ORGANIZER!
Model: Pop up outlet-black
I got this to help clean up some of the cords around my office space, an organizer if you will. My husband built me an attachment for my desk without making alterations, and this helped clean up all the cords around my desk!!!! This thing works great! It would be best for an office desk with a built-in slot or as a replacement one for any office conference room!
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Reviewed in the United States on December 19, 2023
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Verified Purchase
ARoberts
New York, US
★★★★★ 5
Metal VESA Mount
Great spacesaver for desk. Easy on-monitor installation and I couldn’t beat the price.
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Reviewed in the United States on April 18, 2026
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Verified Purchase
Guillermo Loor
Lexington, US
★★★★★ 5
Nice for cable management
Real metal so it is very sturdy and if you tighten your screw it will be very stable too. I out it next to my monitor mount which provide a nice setup for cable management. It fits perfectly to a VESA 100x100 mount. I have a similar setup in my office but under the desk which makes it versatile.
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Reviewed in the United States on May 18, 2026
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Amazon Customer
Natrona Heights, US
★★★★★ 5
Works awesome
Worked great! Helped to clean up clutter on my desk
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Reviewed in the United States on March 28, 2026
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Verified Purchase
Luxario
Belleville, US
★★★★★ 5
Fits HP G2 dock
I have this mounting an HP-G2 Dock on the back of my Samsung 28inch 4K monitor. I used an additional flat plate to mount this to the left with the monitor arm going the plate and into the monitor. So good I bought a second one for my co worker so our desk don't have wires on them now.
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Reviewed in the United States on February 25, 2026

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