Joico Defy Damage Protective Masque

Joico Defy Damage Protective MasqueFor bond strengthening and color longevity Powerful treatment goes deep to infuse hair with a brilliant, bond strengthening defense system Less breakage, more protection from heat styling and hair has instant softness and shine SmartRelease Technology delivery system packs a punch by continuously releasing a trifecta of healthy hair ingredientsrosehip oil, arginine and keratin Helps repair, strengthen and protect hair from the cumulative effects of

• For bond strengthening and color longevity
• Powerful treatment goes deep to infuse hair with a brilliant, bond-strengthening defense system
• Less breakage, more protection from heat styling and hair has instant softness and shine
• SmartRelease™ Technology delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—rosehip oil, arginine and keratin
• Helps repair, strengthen and protect hair from the cumulative effects of daily styling
• Protective lipids act as the first line of defense to help prevent thermal, chemical, styling and UV damage
• Moringa seed oil, a rich source of antioxidants, vitamins A and E and silica—all fundamental to creating healthy, strong, damage-resistant hair
• Arginine, a smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal
• Helps rebuild broken hair bonds
• Deeply replenishes hair without weighing it down
• Proactively builds hair’s resistance to damage
• Leaves hair soft, shiny and healthy-looking
• Cruelty free
• Great for Salon Retail!