SKU: 68539240535

Ideaflow: Who Creative Businesses Win

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Ideaflow: Who Creative Businesses WinIdeaflow: Who Creative Businesses Win 'A game changer' 'A must read' 'Simple yet powerful' The single best way to have a great idea is to produce lots of ideas. The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those

Ideaflow: Who Creative Businesses Win

'A game-changer' | 'A must-read' | 'Simple yet powerful'

The single best way to have a great idea is to produce lots of ideas.


The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. Your ideaflow is the most crucial business metric that you've never considered. Every business problem is, finally, an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

'If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve' - Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS

'Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others' - Kim Scott, author of RADICAL CANDOR and JUST WORK

'This book is a game-changer that every leader should read' - Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness

'Insightful and entertaining... a must-read for anyone seeking to understand the wellspring of creativity' - Kelly Leonard, Executive Director at The Second City and author of YES, AND

'This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization' - Robert Sutton, Stanford Professor and bestselling author

'The concept behind ideaflow is simple yet powerful. Ideas can come from anywhere and the more you can harness that mindset, the better. Every would-be leader and innovator should read this' - Elizabeth Spaulding, CEO of Stitch Fix

'A founder's secret weapon. Ideaflow is full of tools for everyone seeking to innovate constantly, build thoughtfully, and grow quickly.' - Diarra Bousso, Founder & CEO at DIARRABLU

'Our fearful quest for the proven right answer distracts us from the real work: building a flow of ideas that have a chance to solve the problems right in front of us. Ideaflow gives you a proven method to get out of your own way and start doing the work.' - Seth Godin, author of THE PRACTICE

'These authors are masterful at demystifying how any organization can turn creativity into a steady practice' - Chris Flink, CEO and Executive Director of the Exploratorium and Former IDEO Partner

'Teams succeed to the degree that there is a free flow of ideas. Read this book to learn how to bring out the best in others-and in yourself.' - Scott Galloway, bestselling author of THE FOUR and POST CORONA

'Finally, a book on creating a design-forward culture at your company that comes with practical and measurable advice. Read this book and you'll change the way you work, and maybe the way you live.' - Bill Burnett, coauthor of DESIGNING YOUR LIFE and DESIGNING YOUR NEW WORK LIFE

'Can't imagine where ManiMe would be without Jeremy and Perry. The coolest thing I learned is that we need to have a 'founder's mindset' long before the product is ready for the market. They liberated my thinking, significantly accelerating our launch without unnecessary worry!' - Jooyeon Song, Co-Founder and CEO of ManiMe

'How do you invent what's next? Simply try to learn how to have more and better ideas. Ideaflow offers eye-opening techniques combined with practical insights into how anyone can establish creativity as a daily practice in their lives.' - Dr. Frederik G. Pferdt, Google’s Chief Innovation Evangelist, Adjunct Professor at Stanford’s d.school

'Utley and Klebahn were by far the most transformative professors we had at Stanford. Ideaflow finally makes their lessons available to aspiring innovators everywhere. If you've ever wondered whether you have what it takes to put something new out into the world, read this book' - Maite & Itziar Diez-Canedo, Co-founders and Co-CEOs of Via

'Utley and Klebahn share proven tools and insider tricks from their renowned consulting expertise and best-in-class programs, so that these game-changing ideas flow to the rest of us.' - Leidy Klotz, Author of SUBTRACT: The Untapped Science of Less, Professor of Engineering and Architecture at the University of Virginia

'The core teaching of Ideaflow of getting out into the real world, quickly is the antithesis to my training as an MBA but I've since become obsessed with the art of experimenting, iterating, asking, and listening in order to build a massively impactful company that is unique in the marketplace. Founders shouldn't miss this book.' - Aishetu Dozie, Founder and CEO of Bossy Cosmetics

'Two masters of the craft provide a roadmap about how you can develop your creativity practice and help those you work with do the same.' - Linda A. Hill, Chair of the Leadership Initiative, Harvard Business School and co-author of COLLECTIVE GENIUS

'Over the last decade, Jeremy and Perry have become my go-to innovation gurus! This book is essential reading for anyone running an organization that desires to enhance and expand innovation. Beware the tidal wave of ideas that will follow once you start reading!' - Mark Hoplamazian, CEO of Hyatt

SPECIFICATIONS:

Author:Jeremy Atley, Perry Kleban - Джереми Атли, Перри Клебан

Publisher:Ebury Press

Language:English

Publication Date:2022

Number of pages:304 pst

Format:Paperback

Width:153 mm / 6'

Height:234 mm / 9,2'

Weight:372 g

ISBN:9781529146233

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SKU: 68539240535

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Draper, US
★★★★★ 5
Best diaper
Size: Size 5, Unit Count: 84
The only diaper band we ever buy. We’ve never had any blowouts because of it. It’s easy to use and hold up a lot. It’s really soft and doesn’t give any rashes. The material is great. Doesn’t really stop odor not that I expected it.
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Reviewed in the United States on May 18, 2026
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Larisa Thomason
Pawtucket, US
★★★★★ 5
Finally, a good night's sleep.
For almost a year, I've had sleep issues. No problem falling asleep, but I'd wake up 3 hours later and be up for the next 2-3 hours. I'd finally fall back asleep just a bit before the alarm and spend the rest of the day in a fog. It didn't matter whether I went to bed at 8:30 pm or 11pm - I was still up by 1:30-2 and awake for hours. It gradually got worse and I got desperate. A friend recommended Melatonin and I resisted at first, having tried it after our daughter was born (almost 15 years ago). The tablets I took then had some odd side effects and I only took them for a few weeks before throwing the bottle away. Now, I think I have have been taking far too high of a dose, because these 3mg tablets work great. Be careful when you take them! I'm awake and alert for about 20 minutes and then zone out totally - even in the middle of a conversation. After a couple of months, I've learned to just lay a tablet on my nightstand and take it when I'm ready to turn out the light. It works great: cured the problem of middle of the night sleeplessness. I still wake up sometimes at night, but have no trouble dropping back off to sleep. And when I wake up in the morning, I'm alert, energetic, and not already counting the hours until I can go back to bed to get a good night's sleep. For me, this supplement would have been a good buy at twice the price - and my family agrees. I'm rested, cheerful, and so happy I gave it a try. So far, no bad side effects. In fact, no side effects at all. I am taking it daily, but considering trying it on a more limited basis because of concerns about long-term effects. Considering, but haven't done it yet because I'm so enjoying a good night's sleep that I'm afraid to tinker with success! Although I saw results the very first night I took this, I waited to write a review just in case it was a placebo effect at work. But it's been 11 weeks and I'm confident that this product is really effective for me.
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Madelene Caselli
Louisville, US
★★★★★ 5
Time release.. ONLY way to go
Used this brand before... when refill needed, came back for more. Time release is the best way to go as it works all night. Not one big hit when you 1st go to sleep... A nice "hit"... to get you to sleep and then a slow release of the rest, to KEEP you asleep... Don't think you'll be disappointed. I use sustained release with any vitamin/supplement I take (assuming the company makes it) .. including this. It's the best way to allow your body to utilize the product.
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Paul Belanger
Fort Morgan, US
★★★★★ 5
A subtle sleep enhancer.
Melatonin, in my experience, is a very subtle drug. I took it for about a month and then stopped before I actually saw what it was doing. It allowed me to fall asleep quicker and when I woke up during the night, to fall back asleep quicker as well. No more tossing and turning. I prefer the timed release version since I tend to sleep about 4-5 hours straight and then wake up sporadically after that. I had been buying the timed release from GNC but this brand is much cheaper, more pills, and just as effective. I've also tried popping another one after that initial 4-5 stretch of sleep to further prolong sleepy time, but I don't know how effective that is. It doesn't put you to sleep, so there's no grogginess when you wake up. It just jump starts the natural process.
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Lucien M.
Natrona Heights, US
★★★★★ 4
Time release is the best way
I like these time released tablets. Time release is surprisingly hard to find unlike the immediate release style tablets. Time release allows for a longer sleep pattern as it enters the blood stream slowly over time allowing it to stay in you system. Immediate release will hit you hard and fast but your body will metabolize within a couple of hrs leaving you without the melatonin in you system. I took off a star for being pricey, but these do work very well.
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Reviewed in the United States on October 17, 2025

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