SKU: 77449476001

El Humo, La Patria O La Tumba / Smoke, Country or Grave

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Description

El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en

«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)

Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».

Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.

Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada.

ENGLISH DESCRIPTION

Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.

This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.

A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.

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SKU: 77449476001

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Jenn
Louisville, US
★★★★★ 3
Great slippers but disappointing quality.
Size: 7.5-8.5 Women/6-7 Men, Color: Ash, Size: 7.5-8.5 Women/6-7 Men, Color: Ash
Extremely comfortable, attractive slippers but the stitching came loose on both leather trim areas almost immediately. I tried to sew/glue down the stitching (as seen in photo) but it kept unraveling. Disappointing as these slippers are great in every other way (though they do run a bit big...I wear a 9 but ended up with a 7.5-8.5 which fits with a bit of room to spare even with thick socks). I just hope they hold up after my latest attempt to stop the thread from pulling out any more as I do really love wearing them. Perhaps I just got a bum pair?
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Reviewed in the United States on April 3, 2024
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Liza Jane
Pawtucket, US
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Quality and comfort
Size: 10.5-11.5 Women/9-10 Men, Color: Black
Comfortable and fit well. I got these to replace a very old pair that finally wore out! Warmth is medium (I wear puffer booties for when it's really cold). Quality on these is great!
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Grantham, US
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Can't go wrong with Acorn for as long as they last!
Size: 12-13 Women/10.5-11.5 Men, Color: Charcoal
Acorn is just a great company all around. I had bought my husband these slippers over 20 years ago. They are still in great shape although the sole has worn in some places. But nothing's coming apart! However, I decided to replace them for him. His foot is 10.5 and they are a little hard to get on right away-of course, after over 20 years of having "worn in" the original pair, anything would feel tight. So I'm not holding this against them. They will relax with use. The only difference is that the original sole was black and these are tan. I think I would prefer the black, but since it's only being worn in the house, no big deal. My husband has really cold feet and these slippers never fail to warm his feet right up! He said they feel really soft to walk in and like the cushioning. They're not too heavy and fit him great! I have Acorn slippers myself that I've worn every single day in the house and outside to the mailbox too. They last.
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Michael
Massapequa, US
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Very warm.
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Very warm and comfortable. A little difficult to put on with the collared top.
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Reviewed in the United States on January 19, 2026
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Alexandria, US
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Size: 10.5-11.5 Women/9-10 Men, Color: Black
Great padding for comfort and terrific warmth. I bought a pair of Acorns 30 years ago and still have them. Updated to a new color and now feel the benefit of newer padding! I used the sizing listed for shoes and like the roominess for thicker sox. Well made and a joy to put on. (Wisconsin)
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Reviewed in the United States on December 25, 2025

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