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Психологiя впливу. Psychology Of Influence

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Психологiя впливу. Psychology Of Influencei . Psychology Of Influence ' ', ''? ? . . , , , . The New York Times. ? : , , , , , . , , , . , , . , , , , , . , . , , . 35 , , . ' '? , . : , , , , ; , ; , . , , , , . SPECIFICATIONS: Author: Robert Chaldyny Robert B. Chaldyny . Publisher: Language: Ukrainian Publication Date: 2022 Number of pages: 608 pst Format: Hardcover Width: 145 mm 5,7' Height: 220 mm 8,7' Weight: 620 g ISBN: 9786171296251

Психологiя впливу. Psychology Of Influence

Анотація 'Психологія впливу', Роберт Чалдині

Що може змусити кожну людину сказати 'так'? Як переконувати людей та уникати небажаного впливу? Відповіді шукайте на сторінках цієї книги. Її автор описує методи й закони психологічного тиску й створення конкуренції. Використовуючи яскраві приклади з життя, Роберт Чалдині дає унікальні поради, як викорінити в собі синдром жертви й не потрапити на гачок нав’язливої реклами, а також навчитися самому переконувати й здобувати бажане.

Бестселер The New York Times.

Про що книга?

У посібнику розглядається шість принципів впливу: нагальність, соціальний доказ, поступливість, авторитет, симпатії, дефіцит. Роберт Чалдині досліджує механізми, які впливають на людські рішення в повсякденному житті, бізнесі, переговорах і рекламі. Автор пояснює, чому люди погоджуються на певні пропозиції, як працюють соціальні тригери та чому маніпуляції часто залишаються непомітними.

Чалдині доступно пояснює теорію, поєднуючи наукові дослідження з реальними кейсами, історіями з маркетингу, продажів і міжособистісної комунікації, що робить читання цікавішим, а матеріал — зрозумілішим. Книга не лише показує інструменти переконання, а й вчить розпізнавати й уникати чужих маніпуляцій.

Про автора

Роберт Чалдині — американський психолог, дослідник поведінки та один із найавторитетніших експертів у сфері впливу, переконання й переговорів. Понад 35 років він вивчав механізми людської взаємодії, викладав психологію та маркетинг, а також консультував міжнародні компанії й бізнес-організації.

Чому варто купити книгу 'Психологія впливу'?

Цей практичний посібник давно увійшов до списку видань, які вважають класикою сучасної психології та комунікації. Книга підійде:

  • підприємцям, менеджерам, маркетологам, продавцям, переговорникам;
  • тим, хто цікавиться темою впливу й комунікації;
  • студентам напрямів психологія, бізнес та соціологія.

Книга допомагає краще розуміти поведінку інших і власні автоматичні реакції, а також — впевненіше почуватися в переговорах, продажах, спілкуванні та будь-яких ситуаціях, де важливу роль відіграє переконання.

SPECIFICATIONS:

Author:Robert Chaldyny / Robert B. Chaldyny - Роберт Чалдіні / Роберт Б. Чалдіні

Publisher:Книжковий Клуб Клуб Сімейного Дозвілля

Language:Ukrainian/Українська

Publication Date:2022

Number of pages:608 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:220 mm / 8,7'

Weight:620 g

ISBN:9786171296251

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SKU: 90755439866

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Amy Backenstoe
Lake Worth, US
★★★★★ 5
DELISH
Flavor Name: Beef Sticks - Jalapeño
My entire family LOVES these meat sticks. You can taste the freshness. The texture is meaty, No greasy film, no nasty ingredients. I was sold after reading about the fermentation process of these meat sticks. Excellent flavor. I’ll never stop eating these. Jalapeño are my favorite, they aren’t too spicy.
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Reviewed in the United States on May 28, 2026
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Sherz
Louisville, US
★★★★★ 5
Ten star quality and hands down the best I've ever had
Flavor Name: Venison Sticks - Original
I had a health practitioner suggest I increase protein intake and add in some game meats (venison, bison, elk) along with beef. I found Paleo Valley venison and beef sticks as a great solution to add these to my diet without a big bite in my budget. Paleo Valley provides several beef sticks that are all tasty and will appeal to a variety of consumer preferences though my personal favorite is the venison. All their sources are grass fed and finished, pasture raised and finished. You can instantly taste the difference in quality with your first bite. The sticks are firm and moist, nicely flavored and are simple to carry around as a quick snack or extra protein boost. I found I have less interest in sugary or carb-filled snacks by eating a quality protein source. Many other brands I've tried are hard, dry, heavily spiced and don't really taste natural. Not so with Paleo Valley. As a company, I found them to be very health conscious and have other supplements available, along with really useful educational tips for a healthier lifestyle. I think it's important to leave good reviews when I find something that's exceptional quality and Paleo Valley fits that bill.
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Reviewed in the United States on September 7, 2025
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JeepnJen
Lowell, US
★★★★★ 5
BEST GLUTEN FREE BEEF STICKS!
Flavor Name: Beef Sticks - Original
I have bought these mulitple times and now have decided to become a monthly subscriber. I love the fact of the "natural" ingredients, these are truly GLUTEN FREE with no hidden ingredients. The taste is amazing and has the perfect amount of spices, not to much but by NO means bland either. They are always fresh and last a long time. They are never dry, not one single time.
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Reviewed in the United States on April 19, 2026
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T.J. B
Lake Worth, US
★★★★★ 3
Half a bad batch?
Flavor Name: Venison Sticks - Original
Unsure if I got a bad batch, ill explain why I gave it a 3. First four I had had the consistency of a banana and just tasted extremely off. It was oily, greasy, and the texture was just not something I ever experienced, and ive had venison/beef sticks before. It was pretty disgusting I brought them to work to ensure they didnt go to waste and kept one The one I had was perfect flavor, texture, non greasy and exactly what I had expected. Checked with the coworkers I shared them with and theirs were fine. It leads me to believe maybe it was a bad batch? If they were all like the first few id say 0 stars, if they were all like the last id say 5
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Reviewed in the United States on January 30, 2026
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B Yocum
Battle Creek, US
★★★★★ 4
Good tasting, healthy snack that is high in protein and low in fat. But can be a pain to open.
Flavor Name: Beef Sticks - Original
These beef sticks are some of the healthiest, best-tasting snacks on the market. They're not cheap, but they are good value for money. Their compact size makes them easy to pack in you car, backpack or purse for a healthy, protein snack when needed. The fat content is minimal, but certainly adds to the overall flavor. The only issue is the packaging. We've been getting these regularly for more than a year, and nearly every time the "Peel Here To Open" end of the stick is actually sealed. It's like the machine is missing the mark, so you have to use scissors and that makes them way less convenient. Seems like a simple fix.
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Reviewed in the United States on January 7, 2026

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