SKU: 92196453360

Маркетинг технічних інновацій. Навчальний посібник. Marketing Of Technical Innovations. Tutorial

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Маркетинг технічних інновацій. Навчальний посібник. Marketing Of Technical Innovations. Tutorial. . Marketing Of Technical Innovations. Tutorial : , . , ' , . . . . , . ' '. , , . SPECIFICATIONS: Author: Mikhail Sukach, Ilya Nikolenko, Gennady Oborsky, Sergey Fedorkin, Nikolai Lyubomirsky, Igor Prokopovich, Pavel Shvagirev , , , , , , Publisher: Language: Ukrainian Publication Date: 2013 Number of pages: 414 pst Format: Hardcover Width: 145 mm 5,7' Height: 200 mm 7,9' Weight: 400 g ISBN: 9789662609073

Маркетинг технічних інновацій. Навчальний посібник. Marketing Of Technical Innovations. Tutorial

От издателя:

Викладено джерела, сутність та структуру інноваційного процесу. Розглянуто питання інформаційного забезпечення інновацій, захисту і ліцензування об'єктів інтелектуальної власності, основні засади трансферу технологій. Наведено концепцію та принципи маркетингової діяльності в інноваційному середовищі. Зазначено основні функції та задачі маркетингу інновацій у науковій і виробничій сферах. В посібнику дано методи і прийоми інноваційного менеджменту та управління ризиками. Приділено увагу забезпеченню якості інновацій, відбору і експертизі інноваційних проектів та оцінки їх ефективності. Призначений для студентів і магістрантів будівельних та загальноінженерних напрямів з дисципліни 'Маркетинг технічних інновацій'. Може бути корисним для спеціалістів, що займаються питаннями інформаційного забезпечення інновацій у виробництві, маркетингом та менеджментом інноваційних проектів.

SPECIFICATIONS:

Author:Mikhail Sukach, Ilya Nikolenko, Gennady Oborsky, Sergey Fedorkin, Nikolai Lyubomirsky, Igor Prokopovich, Pavel Shvagirev - Михайло Сукач, Ілля Ніколенко, Геннадій Оборський, Сергій Федоркін, Микола Любомирський, Ігор Прокопович, Павло Швагірьов

Publisher:Ліра-К

Language:Ukrainian/Українська

Publication Date:2013

Number of pages:414 pst

Format:Hardcover

Width:145 mm / 5,7'

Height:200 mm / 7,9'

Weight:400 g

ISBN:9789662609073

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SKU: 92196453360

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4.5 ★★★★★
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C
Verified Purchase
Calling Home
Grantham, US
★★★★★ 4
The Stand Is the Unexpected Favorite
Color: Gray
I use this at my morning coffee station for mixing powdered supplements into my coffee shake — more than one goes in and it handles them without complaint. For a small battery-operated device it has real power. Cleans easily. The foam quality is good for home lattes without any particular technique required. But my favorite part is, unexpectedly, the stand. It’s sturdy and well made and gives me somewhere sensible to set a dripping frother instead of it lying on the counter. A small thing that earns its counter space.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
L
Verified Purchase
Linda M
Los Angeles, US
★★★★★ 5
Perfect frother
Color: Glossy Black
Absolutely love my frother. I'm actually impressed. This frother definitely makes a bigger better frothed milk. I use this frother multiple times a day and have been so pleased with the battery life. Easy and quick to charge. Love the reliability of this little gadget
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 9, 2026
C
Verified Purchase
C Dixon
Bozeman, US
★★★★★ 5
Pretty and works well
Color: Gray, Color: Gray
Love this and the stand it comes on. I’ve used it to mix everything from creatine, coffee creamer, and even pudding
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 2, 2026
M
Verified Purchase
Michelle S.
New York, US
★★★★★ 5
This is the one!
Color: Gray
I ended up going with another brand, which I returned because it was impossible to insert the batteries into the too-tight compartment (other reviewers had the same issue and I should have listened). So I bought this one and not only is the battery compartment ample size and easy to insert the batteries into, the company even sends you two AA batteries to start you off! I also very much appreciate the fact that you don't have to hold down the button, just push it once to start and push it again to stop. It's powerful and I love that it sits in its own stand and looks nice in my kitchen while doing so.
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Reviewed in the United States on May 29, 2026
E
Verified Purchase
Elaine
West Palm Beach, US
★★★★★ 5
Great quality, great price and works great !
Color: Flat Black
Works great ! Quick delivery and great price and I love that it comes with a cover !
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026

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