SKU: 95776377280

Creating A Brand Identity. A Guide For Designers

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Description

Creating A Brand Identity. A Guide For DesignersCreating A Brand Identity. A Guide For Designers Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing CommunicationsAuthored by design and

Creating A Brand Identity. A Guide For Designers

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

This bestselling book is ideal for students, professionals and agencies working in the fields of:- Graphic Design
- Branding
- Brand Management
- Advertising
- Marketing
- CommunicationsAuthored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including:- Defining the audience
- Analysing competitors
- Creating mood boards
- Naming brands
- Logo design
- Client presentations
- Rebranding
- Launching a new brand identityCase studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand.The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.

SPECIFICATIONS:

Author:Catherine Slade-Brooking - Кэтрин Слейд-Брукинг

Publisher:Laurence King Publishing

Language:English

Publication Date:2016

Number of pages:160 pst

Format:Paperback

Width:190 mm / 7,5'

Height:230 mm / 9,1'

Weight:470 g

Illustrations:Colored

ISBN:9781780675626

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SKU: 95776377280

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Optimus Prime
Draper, US
★★★★★ 3
won't fit Churchill length or 60-ring diameter cigars
Color: Gold, Color: Gold
This is a good-looking device, solidly built, with a handy twist-out punch in the top and a humidity gauge in the bottom. The hygrometer is pointless, because there is no way to add anything to actually maintain the humidity, and since I would only use it to bring a cigar to a gathering, it really does not need to maintain that humidity for the 20-minute drive. What really bugs me about this is the actual useable size. I primarily smoke 2 types of cigars, 54-ring Churchills (which are 7") and 60-ring Gorditos (which are 6"). Although the overall length of this is 8 1/4", the listing never mentions the interior space, which seems to be just under 6 1/2" when closed. My Montecristo sticks out about 1/4" when I insert it, and that does not take into account the 1/4" that the top pushes into when closed (that silver-colored area is solid), thus less than 6 1/2" useable length. Even out of the wrapper, my 60-ring Gorditos sticks when I try to push it in, so I'd have to take off the band(s) to force it in, and it would not slide out very easily, so I would mangle the cigar trying to get it out. So, this can hold a cigar that is 6" or less and maybe 54-ring without the wrapper. Anything else, and you would have to force it in and force it out. So, this unit, while very good looking and well built, does not work for my cigar needs.
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Reviewed in the United States on June 13, 2025
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Zamo
Draper, US
★★★★★ 5
All-in-One Cigar Companion – Perfect for the On-the-Go Enthusiast
The DXXULL 4-in-1 Aluminum Alloy Cigar Tube has quickly become my go-to accessory for enjoying cigars during my golf rounds. This sleek black tube combines multiple functions into one compact design, making it incredibly convenient for travel and daily use. Key Features: -Built-in Cigar Punch: The integrated punch cutter is sharp and precise, ensuring a clean cut every time. It's especially handy when I forget my regular cutter. -Hygrometer: The built-in hygrometer allows me to monitor the humidity levels, ensuring my cigar stays fresh and flavorful. -Cigar Holder: The tube comfortably holds a single cigar, protecting it from damage while on the move. -Portable Design: Its compact size makes it easy to carry in my golf bag or pocket, ensuring I always have a cigar ready to enjoy. The aluminum alloy construction feels sturdy and premium, and the airtight seal keeps my cigar in optimal condition. Whether I'm heading to the golf course or just out for a walk, this tube ensures my cigar is always ready for a relaxing smoke
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Reviewed in the United States on June 17, 2025
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Leah
Carnegie, US
★★★★★ 5
My boyfriend couldn't be happier
Color: Red
He lost his original nubber and has been a cigar smoker for 20 + years. He said it is the best thing since it has a nubber, cutter, punch and is very well built. He works in cigar marketing and says it's worth the buy
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Reviewed in the United States on January 23, 2026
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Katherine Alcantara
Boise, US
★★★★★ 5
10 /10
Color: Gray, Color: Gray
"I was impressed from the start—this cutter arrived quickly and the packaging was beautiful. The moment I held it, I noticed the weight—it feels solid and well-crafted. The engraved details are stunning. The mechanism opens smoothly, and when I made my first cut, it was flawless—no damage to the cigar at all. This is easily a 10/10 product for me!"
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Reviewed in the United States on April 25, 2026
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James R.
Boise, US
★★★★★ 5
Good buy
Color: Yellow
Good size and weight, makes a clean cut.
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Reviewed in the United States on March 26, 2026

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