SKU: 96519405364

Digital Marketing Strategy: An Integrated Approach To Online Marketing

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Digital Marketing Strategy: An Integrated Approach To Online MarketingDigital Marketing Strategy: An Integrated Approach To Online Marketing Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in

Digital Marketing Strategy: An Integrated Approach To Online Marketing

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

'This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond.' - Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

'It is very rare to find such applicable, accurate and up to date advice in a single resource, which is exactly what Digital Marketing Strategy offers. Simon's in-depth understanding of such a broad range of digital marketing channels and topics makes this book undoubtedly an essential read for both budding and experienced digital marketing professionals alike.' - Carl Hewitt, CEO and Co-Founder, Hewitt Matthews

'One of the issues with marketing and marketing books today is pre-pandemic thinking. With this third edition of Digital Marketing Strategy, Simon has really taken the time to bring the book up-to-date with modern case studies and chapters. This really is a marketing book for the post-pandemic world.' - Tim Hughes, Co-Founder and CEO, Digital Leadership Associates

'Impressive depth and rigor, with excellent insights and practical tips. A must-have resource for every marketer and business leader. This is a book you will keep coming back to over and over again.' - Arek Dvornechuck, Branding Expert, Ebaqdesign

'This is everything that you need and want to know about digital marketing. Simon Kingsnorth expertly combines the logic and magic of the discipline and brings it together in an engaging and comprehensive way. A master class wrapped up in a book that you should read and use to develop your marketing strategy and grow as a marketer.' - Suki Thompson, Founder, Let’s Reset

'I have used and recommended Digital Marketing Strategy for a number of years to digital marketing students. This latest edition has made sure that it has kept up to date and is supported by some detailed case studies. The publication continues to be a valuable resource for both students and practitioners.' - Bradley Lansdale, Lecturer and CIM Examiner

SPECIFICATIONS:

Author:Simon Kingsnorth - Саймон Кингснорт

Publisher:Kogan page

Language:English

Publication Date:2022

Number of pages:416 pst

Format:Paperback

Width:157 mm / 6,2'

Height:234 mm / 9,2'

Weight:625 g

ISBN:9781398605978

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SKU: 96519405364

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Chey3995
Grantham, US
★★★★★ 5
Interesting Monster Academy
Format: Kindle
Alexandra is tired of being alone, using writing to escape from her reality. But when her monster protectors in her writing come to life, her life is going to become a little more exciting than she ever anticipated. This was a fun take on an academy romance. We have two different realities, one for the real world and one for the supernatural world. I loved the Dark Imaginarium Academy and the intrigue it held throughout the story. The plot was fun and the characters were written beautifully. Alexandra, Elwin, Kylo and Lucien were great characters and have the best out of every relationship dynamic. My heart does belong to Lucien, because who doesn't love a murderous psycho willing to kill anyone who hurts you? I wish there was a little more intrigue to the plot itself. The story was fun to read and well written, but it's still a straightforward Academy romance. I would've liked to see something that made the story really stand out more.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 21, 2022
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Verified Purchase
Andraya
San Leandro, US
★★★★★ 4
Great
Format: Kindle
What a great book. I loved the ending of the book. At first I wasnt too sure about it but now I want to keep reading it.
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Reviewed in the United States on June 27, 2025
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Paige Bruzdowski
Alexandria, US
★★★★★ 5
Intriguing
Format: Kindle
Very interesting world set up! I'm liking the characters more and more as we get to know them as well. At first I found it difficult to remember what powers each of the 3 monsters have, but the author does a great job of working it into the story to help the reader remember and eventually tell who is who much easier. Seems like a great start to a series. I can't wait to see where everything is heading.
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Reviewed in the United States on March 26, 2024
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N Niem
Charlottesville, US
★★★★★ 5
In Love With These Interconnected Series
Format: Kindle
I am in love with these interconnected series!!!! I love getting sneak peeks at the girls we haven’t met yet and seeing the girls we know and love interact with each other. I also really enjoy the concept of how all of the sectors are set up and the way that the academy is run. Alexandra’s situation is especially unique as she has lived her whole life thinking that she is human while wishing that she wasn’t. She has created her own monsters to protect her from the monsters in her real life, but all of the sudden her monsters are real!!! I love how different this is from other stories that I have read, not a lot of characters will living beings with their own memories and thoughts into existence. I am also super excited to see how the ending translates into the next book and if there will be any ties to Greek mythology included.
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Reviewed in the United States on March 21, 2022
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Whitney Moore
West Palm Beach, US
★★★★★ 5
It’s an experience
Format: Paperback
⭐⭐⭐⭐⭐ **A Riveting and Emotionally Charged Journey** "Unwanted" by Sirena Song is an absolute masterpiece that grips you from the very first page and doesn't let go. The storytelling is impeccable, weaving together a tapestry of raw emotion, suspense, and heart-wrenching beauty. Song's ability to delve deep into the psyche of her characters makes them come alive, making you feel their pain, joy, and struggles as if they were your own. The plot is brilliantly crafted, full of unexpected twists and turns that keep you on the edge of your seat. Each chapter unfolds like a piece of a complex puzzle, gradually revealing the depth of the narrative. The themes of love, rejection, and redemption are explored with such nuance and sensitivity that it leaves a lasting impact. Sirena Song's prose is poetic and evocative, painting vivid pictures with her words and creating an immersive reading experience. The character development is outstanding, making it easy to become emotionally invested in their journeys. The ending is both satisfying and thought-provoking, leaving you pondering long after you've turned the last page. "Unwanted" is not just a book; it's an experience that touches the soul. I highly recommend it to anyone looking for a powerful and unforgettable read. Sirena Song has truly outdone herself with this one.
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Reviewed in the United States on June 30, 2024

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