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Strictly English : The correct way to write ... and why it mattersAuthor: Heffer, Simon Writing & editing guides Published on 1 September 2011 by Cornerstone (Windmill Books) in the United Kingdom. Paperback softback 352 pages 196 x 132 x 23 252g 'Be in no doubt: the beer was drunk but the man drank the beer.''We must avoid vulgarities like 'front up'. If someone is 'fronting up' a television show, then he is presenting it.'Simon Heffer's incisive and amusingly despairing emails to colleagues at the The Daily
Author: Heffer, Simon
Writing & editing guides
Published on 1 September 2011 by Cornerstone (Windmill Books) in the United Kingdom.
Paperback / softback | 352 pages
196 x 132 x 23 | 252g
'Be in no doubt: the beer was drunk but the man drank the beer.''We must avoid vulgarities like 'front up'. If someone is 'fronting up' a television show, then he is presenting it.'Simon Heffer's incisive and amusingly despairing emails to colleagues at the The Daily Telegraph about grammatical mistakes and stylistic slips have attracted a growing band of ardent fans over recent years. Now, in his new book Strictly English, he makes an impassioned case for an end to the sloppiness that has become such a hallmark of everyday speech and writing, and shows how accuracy and clarity are within the grasp of anyone who is prepared to take the time to master a few simple rules.
If you wince when you see 'different than' in print, or are offended by people who think that 'infer' and 'imply' mean the same thing, then this book will provide reassurance that you are not alone. And if you believe that precise and elegant English really does matter, then it will prove required reading.
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4.6 ★★★★★
Based on 5 reviews
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Product Reviews
★★★★★ 5
Good Basic Athletic Shirt
Size: Small, Color: Gray (002)/Black
These shirts (I have six) are all they should be, and, for the price, an excellent choice for a regular workout or running shirt. Nothing too flashy. Washes well. Doesn't shrink or wrinkle. May run a tad small.
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Reviewed in the United States on June 7, 2026
★★★★★ 5
Fits great
Size: 3X-Large, Color: Black, Size: 3X-Large, Color: Black
Ah, let me spin you a yarn about the Under Armour Men's Tech 2.0 Short-sleeve T-shirt – the sultan of comfort, the maestro of moisture-wicking, and the unsung hero of casual wear that will make you question why you ever settled for less in the realm of T-shirts.
First and foremost, let's talk about the fabric – it's like wrapping yourself in a cloud woven from the threads of a thousand cotton candy dreams. The Tech 2.0 T-shirt caresses your skin with the tenderness of a gentle breeze, making you wonder if you accidentally stumbled upon a secret society of clothing wizards who specialize in the art of softness.
The fit is like a custom-tailored suit for your torso. It hugs you in all the right places without making you feel like a sausage casing or a misplaced balloon animal. I've worn it for everything from impromptu dance-offs to intense staring contests with the refrigerator, and it never once betrayed my aesthetic sensibilities. It's the kind of fit that says, "Yes, I work out, and yes, I also enjoy pizza. Balance, my friends, balance."
Now, let's delve into the realm of moisture-wicking technology – a.k.a. the superhero cape of T-shirt features. I've worn this shirt through sweaty gym sessions, summer heatwaves, and surprise encounters with old acquaintances that induce nervous perspiration. And yet, it remains drier than a stand-up comedy show in a desert. It's practically a magical force field against sweat – the kind of sorcery that leaves you feeling fresher than a daisy in a rain shower.
But the real showstopper is the Anti-Odor technology. It's like the T-shirt gods sprinkled a bit of enchantment into the fabric, ensuring that no matter how much you exert yourself, you'll smell as fresh as a mountain breeze. I've worn it for consecutive days – don't judge; laundry is a social construct – and emerged smelling like a field of wildflowers.
And let's not forget the humor in this T-shirt masterpiece. The Under Armour logo is like a subtle flex, a tiny symbol that says, "I take my comfort seriously, but I'm also low-key athletic." It's the T-shirt equivalent of a wink and a nod, a fashion statement that knows how to have a good time.
In conclusion, the Under Armour Men's Tech 2.0 Short-sleeve T-shirt isn't just a T-shirt; it's a lifestyle upgrade. With a comfort level that defies earthly standards, moisture-wicking prowess that mocks the very concept of sweat, and a dash of humor in its branding, it's the shirt you never knew you needed until you experienced the cottony embrace of greatness. So, fellow T-shirt connoisseurs, let the Tech 2.0 redefine your torso's expectations – where every wear is a journey into the luxurious realms of fabric excellence!
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Reviewed in the United States on November 9, 2023
★★★★★ 5
Superb running shirt
Size: Medium, Color: Steel Light Heather (036)/Black
I really love this shirt, so much I ordered a second one. I'm between a medium and large and found the medium was the best fit; not too tight. The large was a bit on the big side for me, but I kept it anyway, it's not so big it swallows you up.
Even when sweaty, it doesn't cling to you like some of the running shirts I've tried.
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Reviewed in the United States on May 28, 2026
★★★★★ 3
Great fit and comfort, tho large variation in fabric features concerns me UPDATE 2Y LATER
Size: X-Large, Color: Academy Blue (408)/Graphite
Have bought a dozen of these, and for the most part aren't disappointed: exactly what I want in a moisture-wicking workout shirt: sturdy enough for weekly machine washing (front-loader, no agitator btw) but light and enough airflow to cool when hot, but still comfy down to high 60F w/o an add'l layer.
Am a massage therapist so constantly work in conditions of strenuous physical activity for some parts of my work, in an office w/ A/C temps set to 68 -- cotton is pitifully bad at meeting comfort requirements for my use case; only wicking synthetic wear makes any sense.
However... one thing I do notice about this shirt, which retails for $25 -- not cheap -- is the fabric seems outsourced to many suppliers, who all have their own idea of how to manufacture the base fabric. Some are more translucent than others, some far more stretchy and Lycra-like, and a variety of what 'navy blue' is.
Largely this doesn't matter for me, as the dark colour reveals much less than lighter ones or white... but for anyone trying to conceal scars, tattoos, body hair or other physical traits you want concealed under clothing... the random chance you may receive a shirt with so much see-thru, one can easily make out physical details of the body underneath (especially in bright light as outdoors)... this may turn you off this UA line -- one star taken for QC issues.
Four stars ⭐️⭐️⭐️⭐️ _
UPDATE 26 MAY 2026:
Have been wearing this set of shirts for 2y now, so can confidently claim pros and cons about the product.
Pros:
- generally consistent after weekly washes over 2y (front-loading machine-washed warm, and machine-dried moderately warm w/ dryer sheets)
- colour has stayed very colourfast
- surprisingly resilient to both constant on-off during the day (switching shirts between clients when heavy client load to help prevent perceptible body odour) and hanging on hooks to dry what perspiration does absorb into them
- very resistant to pilling -- which is not something I can claim with a lot of other wicking activewear
- logos even in second-to-hottest dryer setting have not melted or worn at all -- whatever formulation UA uses for its silkscreened logos, needs to be an industry standard
- does not in any way retain odours thru a wash (again, unlike many other brands of activewear I used to wear regularly)
Cons:
- the variation in type of fabric used as the base for this shirt, is the biggest criticism I have -- some wick moisture so well (probably UA's original spec) that it performs perfectly as claimed, with no apologetic action from me to compensate for... but others actually insulate -- causing a pool of perspiration to form between fabric and skin, negating its advantage over cotton blends. Inconsistency means it's a lottery on which of these shirt types you receive... which at $25 a pop is money I don't have, to spend for a company's lack of proper QA with overseas suppliers
- Related: some shrink, most don't. But again, the one that does shrink (esp if it comes already small as quality control drift within UA's already proven to me), is a $25 penalty per against this shirt, perhaps shopping elsewhere would solve. Can't face clients with the bottom of my belly sticking out, when it fit perfectly first bought
So more more pros than cons, but the cons are both showstoppers. Hope UA takes this criticism and actually improves the product as global nonsense jacks prices up everywhere, as over 2y they haven't changed much.
Taking a star for two showstoppers unaddressed 2y, so lenient demotion to 3 stars, since their pros don't require me throwing away *all* their shirts for showstoppers above, just $100 - $125 worth ⭐️⭐️⭐️ _ _
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Reviewed in the United States on January 7, 2025
★★★★★ 5
Comfort Color is a trusted brand for comfort and durability. These are great!
Size: X-Large, Color: Blue Spruce, Number of Items: 2
Great price for two of these high quality Comfort Colors tees. I really love the color (a blue/green blend). So pretty. I find their sizing to be true to size and the quality to be great. Washes well. Dries well. Is comfortable and soft without being flimsy and thin. While these are called "heavyweight", it just means a nice, solid tee but isn't overly hot to wear. Very happy with them and I buy these for printing because they do well with decals and washing. These do not get wrinkly in the dryer either.
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Reviewed in the United States on June 5, 2026