SKU: 15597480890

Obsessed: decode the data landscape. Reboot your sales and marketing. Prepare for the era of AI

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Description

Obsessed: decode the data landscape. Reboot your sales and marketing. Prepare for the era of AIBeing obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data the pulse of every customers unique heartbeat, and an

Being obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data – the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms. In Obsessed, we demystify the complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that focus on value? How do you infuse Artifical Intelligence capabilities into your organization? Can you see GDPR as an enabler? Finally, we need a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long-term thinking and customer relationships based on value rather than short-term. And that’s when you truly start rebooting your revenue engine.

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SKU: 15597480890

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4.5 ★★★★★
Based on 25 reviews
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Stephanie
Waukegan, US
★★★★★ 1
Weird printing error
Format: Paperback, Format: Paperback
There are about 30 pages in the middle of the book dedicated to “what is special about dad”. I have to imagine we’re missing quite a bit of the actual book.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 4, 2024
K
Verified Purchase
Kim Klos
Battle Creek, US
★★★★★ 5
Great series
Format: Hardcover
The Worst is a great series. I ordered them for my 3 year old granddaughter, and they’re her favorite. She has all except the newest one, which I will be ordering for her birthday.
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Reviewed in the United States on May 12, 2025
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Verified Purchase
Kail
Cuba, US
★★★★★ 5
Great quality, good content
Format: Hardcover
“The Worst” series is actually… the best! It has become tradition to get my little brother one of these books every Christmas. It has been fun for everyone whether reading or listening. Can’t recommend enough!
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Reviewed in the United States on January 4, 2026
A
Verified Purchase
Amazon Customer
Massapequa, US
★★★★★ 5
Yetis Are the Worst
Format: Hardcover
Bought the hardcover. Great kids book!
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Reviewed in the United States on January 28, 2026
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Verified Purchase
Andra Rubin
Carnegie, US
★★★★★ 5
This series is so worth reading to kids!
Format: Hardcover
Such a fun book in the series. Gilbert is back and having another fun (mildly sarcastic) adventure. Love reading these to my kids. They enjoy them and I find some humor in them.
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Reviewed in the United States on December 12, 2024

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