If/Then Play

If/Then PlayUnder the editorship of design and media critic Janet Abrams, the new journal "If Then" investigates the design implications of new media technologies as these are expressed in everyday material culture. Rather than crusading about the technological nirvana to come, the contributors to "If Then" explore the scenarios in which design plays a role and the products, inter faces, and experiences that designers can create in those circumstances. Published

Under the editorship of design and media critic Janet Abrams, the new journal "If/Then" investigates the design implications of new media technologies as these are expressed in everyday material culture. Rather than crusading about the technological nirvana to come, the contributors to "If/Then" explore the scenarios in which design plays a role and the products, inter-faces, and experiences that designers can create in those circumstances. Published by the Netherlands Design Institute (NDI), this first issue will present details from their fifth Doors of Perception conference -- a conference that has become legendary as "the forum for designers and digerati, " according to Wired magazine. The most recent conference considered the theme of "play" as it applies to multimedia design and technology, and "If/Then" assembles the views of a divergent cast of qualified experts on a variety of topics related to "play."