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Description
Content RulesUnlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling
Unlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling stories, videos, and blog posts that excite your prospects and ignite passion for your products or services.In 'Content Rules,' you'll find insight into finding your authentic voice and harnessing social media to amplify your message. Learn to articulate your goals clearly, write in practical language, and effectively communicate your message across different web mediums. This thorough guide is interwoven with real-life case studies from successful companies, demonstrating how they've engaged their audience and established credibility online.
Whether you’re a business owner, content creator, or digital marketer, this book will equip you with the knowledge needed to navigate the digital landscape and enhance your online presence. With 320 pages of actionable insights, 'Content Rules' is the resource you need to excel in your content strategy.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118232606
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 320
Description:
The guide to creating engaging web content and building a loyal
following, revised and updated
Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? Content Rules equips you for
online success as a one-stop source on the art and science of
developing content that people care about. This coverage is
interwoven with case studies of companies successfully spreading
their ideas online?and using them to establish credibility
and build a loyal customer base.
Find an authentic "voice" and craft bold content that will
resonate with prospects and buyers and encourage them to share it
with others
Leverage social media and social tools to get your content and
ideas distributed as widely as possible
Understand why you are generating content?getting to the
meat of your message in practical, commonsense language, and
defining the goals of your content strategy
Write in a way that powerfully communicates your service,
product, or message across various Web mediums
Boost your online presence and engage with customers and
prospects like never before with Content Rules.
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4.3 ★★★★★
Based on 25 reviews
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Product Reviews
★★★★★ 3
Only vibrates...
Color: Blue
It only vibrates. My dog enjoys it, but it doesn't spin or do what you would expect it to do. I essentially bought my dog a vibrator...
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
★★★★★ 5
Great dog toy
Color: Blue
My dog loves this interactive ball. It is made with great material and the quality is good. It is rechargeable and it's great to take to dog park and also out in my back yard. My dog enjoys it so much . The battery life is great and it is chew resistant. It don't make much noise and that's a good thing. Size is just right for my dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 21, 2026
★★★★★ 1
Defect Item
Color: Blue
It only fully charged for one week!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026
★★★★★ 5
PUPPY APPROVES
Color: Orange
Fun interactive toy. I felt this was a little pricey but watching my puppy playing with it is priceless.
She flings it all over the room. As a puppy she chews on it a lot because of teething but there still isn’t a mark on it.
Battery lasts a very long time and requires no replacement batteries just a usb connection.
It is a little noisy so sometimes I let her play with it without turning it on.
All told, it is one of her favorite toys. She is 4 months and weighs 7 pounds, just to give you an idea if it will work for your dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 24, 2026
★★★★★ 5
Absolutely would buy again
Color: Orange
I love this, my pup loves this.
Strong, sturdy. Shakes all over the place.
Pup loves to chew on it, I think the vibration comforts her gums from teething.
Perfect size
You must take the outer skin off and pop open the white power button to charge it.
Total fun!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 22, 2026
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