SKU: 14089401878

Permission Marketing: Turning Strangers into Friends and Friends into Customers

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Permission Marketing: Turning Strangers into Friends and Friends into CustomersThe man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commoditytimePermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.

ABOUT THE AUTHOR:

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

REVIEWS:

Tom Peters Seth Godin moves to the front ranks of Internet Marketing Gurus with this masterful book. It's trite to say it, but this is a real "must read."

Business Week Seth Godin is the ultimate entrepreneur for the Information Age.

Robert Tercek Senior Vice-President, Sony Pictures Entertainment The principles of Permission Marketing are incredibly valuable to everyone involved in media today.

Lester Wunderman Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world; author of Being Direct. Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea.

William C. Taylor Founding Editor, Fast Company Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it.

Mark Kwamme CEO, CKS Group Permission Marketing is a testament to Godin's profound grasp of digital marketing. "Interruption Marketers" everywhere would do well to read this book.

Eric Hippeau Chaiman, Ziff-Davis, Inc. Finally, here's a measurable method for marketing in a world filled with clutter.

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SKU: 14089401878

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R Secrest
Pawtucket, US
★★★★★ 5
Very Warm and Comfortable
Size: 12-13, Color: Red/Black Check
Love these. Just like walking on a cloud. They are very warm. Note there is no L or R, fits either foot.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 30, 2026
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Geobub
Whiting, US
★★★★★ 3
Seams Separate Quickly
Size: 8-9, Color: Red/Black Check
They fall apart. The seams are terrible and almost immediately separate. Although they are warm and comfortable until stuff comes through the separated seams.
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Reviewed in the United States on March 29, 2026
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David Pritchett
Charlottesville, US
★★★★★ 5
Meeting my expectations....
Size: 14-15, Color: Grey/White Check
I am a male with pretty large feet (Mens size 14US) and wanted some very warm slippers to wear around the house. I have nerve issues in my toes and if I don't keep my feet very warm they start to hurt. I wanted something both comfortable and warm. I received these a few days ago and so far they have done a great job at keeping my feet warm. The linings are thick and fluffy and the bottoms feel like they have a memory foam inner sole in them. The tops can either be worn up or rolled down. The actual soles are a soft leather-like material. They are thicker than normal cloth, but not hard like rubber soled slippers (I actually wanted something that was more of a slipper and less of a "shoe"). The only down side is that they don't really seem to have a left and right to them (both slippers seem identical), and for awhile no matter how I wore them, they felt a bit like they were on the wrong feet. However, they seem to have formed themselves to my feet and now (through wearing them) it definitely feels like there is a left and a right. I don't know how long these will last, but they were not expensive, so if I get a few months of wear from them, I will be happy and will just order another pair when these wear out. They aren't the most attractive slippers in the world, but they aren't horrible looking and they are very functional.
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Reviewed in the United States on February 24, 2025
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John Palmer
Omaha, US
★★★★★ 4
for polar fleece slippers with leather soles, these are quite nice
Size: 8-9, Color: Red/Black Check
I bought these to replace some Mug Lugs slippers last fall after they had started to come apart from barely a year of use (they were knitted) and have been wearing them constantly since then. The polar fleece does easily pill somewhat but get a hard use and are quite comfortable too. I wear these in the house most of the time as my feet do not like to wear shoes all day. They are comfortable, and do seem to hold up well. The only other issue is until I get my office chair mat replaced, these catch and can cause problems and have a little, but not enough to worry too much about. They supposedly have an anti slip design on the bottom, but if flour falls on the kitchen floor, not so slip resistant. I chose these as one, they are red, but also plaid and like them a lot. Hopefully, I get more than a years use out of them. I have had several polar fleece sock type slippers similar to these in the past, and the last polar fleece pair in Dk Blue and from Land End finally after several years of constant use, the stitching began to come apart and the sole was separating from the body of the slipper on one slipper. They do keep the feet warm, with or without socks and can, at times, get my feet too warm but I enjoy them quite a bit.
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Reviewed in the United States on May 3, 2025
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avalancheryder
Carnegie, US
★★★★★ 5
Absolute game changer for chronically dry feet/cracked heels
Size: S (up to size 7)-Beige
I had recently bought a pair of silicone heel/ankle wraps to fill out my boot a little since I noticed my heels were lifting when I was skating. I tested them out around the house and noticed they left my heels softer while the rest of my sockless feet got quite dry. So I got these full foot silicone socks to see the effect of having my whole foot covered. I slather the entirety of my feet with Dr. Scholl's Severe Cracked Heel Restoring Balm (love how convenient it is to apply it to my feet with the solid stick form) and then slip them into these silicone socks. After just a couple hours, when I pull out my feet they're (a teeny bit sweaty at first), but then overall soft and smooth and have absorbed the balm fully leaving barely any residue in the silicone sock. I find these silicone socks generally comfortable; I wear them in the evenings while relaxing on the couch, take them off after a couple hours and let my feet breathe a bit, and then reapply my balm and socks and wear them to bed. If I wake up in the middle of the night, which I almost always do (not because of the socks), I'll take the socks off and allow my feet to breathe again. I wear a woman's size 6 shoe and the small size is pretty comfortable. However, I made the mistake of wearing them while being on my feet for a couple hours straight during household chores -- they must've somehow cut off my circulation a bit with the standing, so I wouldn't recommend wearing these silicone socks while being active. And since they're not exactly my foot size, they slide around sometimes and will start to feel tight at my big toe. But if that happens, I just tug on the toe area of the sock to give my big toe more wiggle room and problem solved. Prior to wearing these socks, I was soaking and doing heavy duty exfoliation of my feet every week. These socks seem like they'll work to help me extend the time between soakings and exfoliations. The 5 pack is a great value. So far none have torn, so they seem rather durable. Not sure what I could even do to tear a hole in these.
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Reviewed in the United States on January 16, 2026

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